The Podium International Magazine will celebrate its fifth anniversary in Lagos on Tuesday, May 14, 2024. The event will feature a symposium on Value Creation in Nigeria, and the formal unveiling of a book titled Value Creation: Your Enduring Pathway to Career and Business Success, written by the Publisher of the Magazine, Oloye Ademola Akinbola.
The event will take place at the Akin Dania Event Centre, CLAM Complex, Omole Phase One, Ikeja, Lagos, starting at 10 am.
The Podium is a general interest international magazine that started with an online edition in 2019 via www.thepodiummedia.com. The print edition was unveiled in 2021 in major American cities such as Houston, Indianapolis, Maryland, and New York. The magazine has also been unveiled in Ibadan, Lagos, Abuja, London, and Belgium.
According to the Publisher, “The Podium Magazine’s focus is to celebrate the success stories of Nigerians all over the world, provide a credible platform for positively projecting Nigeria and Nigerians, and serve as a change agent in enthroning a new value system among youths.
The magazine has its global headquarters in the USA where it is registered as The Podium Media LLC. It is also registered in London, the UK, as The Podium Magazine Limited. It operates in Nigeria as The Podium International Media Network.
The book, the sixth by the author, is focused on precipitating a national value re-orientation revolution in the private and public sectors of the Nigerian economy.
“In this book, the author identifies the lack of appreciation of the need for value creation and addition in Nigeria, while enumerating strategic steps that should be taken by career individuals, entrepreneurs, corporate bodies, and public sector organisations to become valuable to their stakeholders”, Oloye Akinbola said.
Value Creation: Your Pathway to Enduring Career and Business Success is a book specially written as a handbook for individuals who aspire to become persons of influence and impact in their careers and enterprises. It is also for organisations desiring to build strong corporate brands that can stand the current intense competition in the market and global economic challenges. Branding is about value creation, and the book presents a detailed strategic roadmap on how organisations can deliver value to their customers and other stakeholders.
Ademola is a renowned author, journalist, brand management, and communication specialist with considerable experience in the private and public sectors in Nigeria, Ireland, USA, and the United Kingdom. He has three decades of active experience in the areas of Journalism, branding, corporate communication, corporate reputation management, business development, organisational change management, and digital marketing.
He had a successful media practice at The Guardian, Punch, and ThisDay during which he worked with others to revolutionize business reporting in Nigeria. In 1996, he started his communication and brand management career at the then-Owena Bank as a Media Relations Manager, rising to become Head of Corporate Affairs. The brand management career journey later took him to Prudent Bank (now Polaris Bank), where he was Pioneer Corporate Affairs Manager, and later to British Council, where he was Head of Communications & Marketing, and finally to the Nigerian Aviation Handling Company (NAHCO), where he was the Head of Corporate Planning & Strategy.
Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from the Dublin Institute of Technology in 2016, and a Master of Communication Arts from the University of Ibadan earlier in 1997. He also has an HND in Mass Communication from Ogun State Polytechnic, Abeokuta.
He was recently honoured with the chieftaincy title of Onigegeara of Ile-Oluji Kingdom by HRM Oba (Dr) Olufaderin Oluwole Adetimehin, the Jegun Olu-Ekun of Ile-Oluji Kingdom, Ondo State.
