Governor's top media aide dies in London - Thepodiummedia

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Post published:January 12, 2024
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Isa Gusau, the Special Assistant on Media and Strategy to Governor Babagana Zulum of Borno State is dead.

Sources close to the deceased Media Strategist said he passed on late Thursday evening in London, where he had been undergoing treatment for an unknown ailment.

Gusau’s career as a media aide began with his appointment by the then Governor of Borno State, Senator Kashim Shettima, who is now Nigeria’s Vice President.

He was after the tenure of Governor Shettima re-appointed by the incumbent Governor Babagana Umara Zulum in 2019, a position he held until his demise on Thursday.

The late media strategist was a hardworking fellow who ensured that governance and image of his principal were properly and greatly projected to the general public.

He was a former reporter with the Daily Trust Newspaper in Borno State before his appointment as media aide by former Governor Shettima.

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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

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He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

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Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.

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