Sending Ooni of Ife to Tinubu, By Lasisi Olagunju

Lasisi-Olagunju
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One day, I will have the courage to ask the immaculate Ooni of Ife, Oba Enitan Ogunwusi, how he feels each time he travels on the horrible Ibadan-Ife road. Ben Okri, ‘The Famished Road’ storyteller, finds his own ‘road’ a torment – he says it “leads home and then away from it, without end.” Okri thinks the road a torment because he meets it “with too many signs and no direction.” The Ife-Ibadan road has signs, it has directions – and I find them very treacherously significant because they interlock fingers while road users lose life and limbs. The road has signs and directions to the very bowel of hell.

Olojo, the guardian divinity of the House of Oduduwa, is the famed owner of two machetes: with one machete, he prepares the field for the plants of tomorrow; with the other, he clears the road for prosperity (Ó fì’kan sán’ko/ Ó fì kan yè’nà). Those weapons must either now be blunt or lost. An Odu Ifa tells us something about Ile Ife and roads. It affirms that well-paved open roads start from Ile Ife. That affirmation today can only be treated on the operating theatre of irony. Could it be that truth has an expiry date and Ogbe’s truth of good, open roads in Ile Ife has expired? What we see today from the capital of Yorubaland (Ibadan) to the historical source of Yoruba people is the torment of a closed road that mocks the pathfinder-spirit of Oduduwa. The road does worse with its gaping craters and their threats of morphing into greater gullies. And it is a federal road.

Has the Ooni ever told the president that the worst road in the universe leads to his kingdom? Has he told the president that the N79.8 billion contract for the reconstruction of Ibadan-Ife-Ilesa road awarded in September, 2019 by his friend and villa mate, Muhammadu Buhari, has remained a contract for ghosts? Has he invited the president’s attention to the truth that since last year when he took over, the road has sunk even deeper in the mire of decrepitude? And, that even FERMA, a perennially rich agency that pretends giving palliatives on federal roads, has since seen the futility of stitching this rag? Or could it be that Kabiyesi does what our presidents since 1999 do – escaping road users’ pains by flying over our heads?

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The reigning culture here is rooted in the ragged soils of our toil. I admit that badness is not peculiar to the Ife-Ibadan-Ilesa road. It is a national affliction that can’t be cured because of the greed of doctors who treat sick roads with fake and expired drugs.

We work hard to build roads that wear out before they are inaugurated. We have the interminable construction mess called Lagos-Ibadan Expressway. When did construction start there? When will it end – if it will ever end? How much have we sunk there? And, is it not a shame that the road is ready already for corrective surgery even before its makers are done making it? If you are a woman, and you are pregnant and your doctor tells you dancing is a ‘safe and fun way to exercise’, do not dance to the break beats of that road. It is made for abortion.

Ben Okri says “all roads lead to death” and “some roads lead to things which can never be finished.” Is that why our federal government’s roads are forever ongoing, none is ever finished or completed? Federal government’s statistics says out of Nigeria’s national road network of 200,000 kilometers, 36,289 km belong to it. Now, you ask Abuja which of its other roads, apart from the one from the Villa to Abuja airport, is good? Ask them why almost all roads that wear federal tags suffer neglect, abandonment or crass abuse.

My NYSC journey to the far north 34 years ago was on the Ibadan-Ilorin-Jebba-Mokwa-Yauri road. It was an experience in pleasantness. It is, today, a monument to frustration, a shrine to demons that feed on losses -human and material. The Ibadan-Oyo-Ogbomoso part of that road is one major reason why Nigeria should not have a federal government – or have roads managed by the Federal Government. There should be a coroner’s inquest on why that road was killed and who killed it. Without the states, the vehicle of Nigeria would have long lost its chassis. States keep doing what heart surgeons do when arteries are found blocked. They create bypasses, byways. A brand new 78-kilometre Iseyin-Ogbomosho road has just been built by Seyi Makinde’s Oyo State to escape the Federal Government’s death trap along that axis. A commenter online wrote: “The road has helped us to link northern Nigeria without using the dangerous Oyo-Ilorin road that has consumed so many lives…” The Oyo-Ilorin road of death spoken of here belongs to the government in Abuja.

Potholes jolt us to appreciate what bad roads represent in our lives. They tell us why the tyres of our country never last and why our rides are forever bumpy. Asking questions on why our roads are perennially bad is living the times of Ayi Kwei Armah’s ‘Two Thousand Seasons’: “A thousand seasons wasted wandering amazed along alien roads, another thousand spent finding paths to the living way.” Like Ouroboros, the self-tail-devourer, Nigeria’s ‘alien roads’ cyclically keep consuming the ‘living way.’

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It is time to pound yam for the household, the idler among us goes for the heaviest pestle. This is better said in Yoruba: Òle bàá tì, ó gb’ódó nlá. There are abandoned federal roads everywhere which directly affect millions of Nigerians, but the government has moved the money to a 700km super coastal highway that will cost N15.6 trillion. The first phase is 47 kilometres, starting somewhere and ending nowhere, at a cost of N1.06 trillion. Should I just say that that N1 trillion will start and complete the reconstruction of decrepit Ibadan-Ife-Ilesa Road (224km), Ilorin to Bida (244.9km) and Shagamu to Benin (492km) if wisdom wills? Even at an inflated cost of N1 billion per kilometre, our husbands will achieve these and will even ‘collect change’. And Tinubu would have become very popular with it. But he wants a white elephant and has moved our money to purchase it.

White elephants are always expensive! Poet and journalist, Mathew Wills, in his ‘The Original White Elephant’ defines ‘white elephant’ as “something excessive that turns out to be valueless.” James A. Robinson and Ragnar Torvik in 2005 published an interesting article about the third world and deliberate bad investments – they titled their article: ‘White Elephants’. In that piece, they hold that politicians around here would always go for “white elephants” as against “socially efficient projects” because “the political benefits are large compared to the surplus generated by efficient projects.” That piece says much more than this. It is published in the Journal of Public Economics 89 (2005: 197-210). I think you should read it.

‘The Stolen White Elephant’ by Mark Twain is an interesting story on the cost of investing in big, expensive loss centres. It is the story of a fictional Kingdom of Siam. A reviewer says Siam is blessed with a “national appetite for fraud”. Another says it has officers of “pompous assumption of infallibility and ridiculous inappropriate procedures.” The “pointless” story is about an expensive search for a stolen white elephant, a further loss of hundreds of thousands of dollars in compensation and the eventual discovery of the rotting corpse of the supposedly stolen animal. The story ends with the duped narrator celebrating the man who duped him. It ends as the man pronounces himself “a ruined man and a wanderer in the earth.” In Studies in American Humour, Peter Messent (1995) does a lot of justice to it in his ‘Keeping Both Eyes Open.’ The whole story sounds Nigerian; what Fela called “expensive shit.” But I can argue that though we wander today, the past was a better experience.

“How can you develop a country rapidly if you can’t get about it?” Sir Rex Niven, pre-independence Speaker of Northern Nigeria House of Assembly, asked that question 69 years ago in relation to the state of roads in Nigeria. On January 27, 1955, Riven was asked to brief the Royal African Society and the Royal Empire Society in London on “Recent Developments in Nigeria.” He gave a very detailed account of himself as a British participant in the affairs of a key component of the Nigerian federation. Sector by sector, he spoke about efforts and failures. He particularly spoke on roads which he described as “the most important of the great aspects of development.” He said as he was speaking (in 1955), Nigeria had over 30,000 miles of roads whereas in 1920, “she had hardly any at all.” Then he used Kabba (in present Kogi State) to illustrate what he was saying: “The first province I went to, the newly constituted Kabba Province, had exactly 4 miles of road…but when I left Kabba four years later, there were over 200 miles of road.” Thirteen years later, the same Niven, in retirement, told the Commonwealth section of the Royal African Society on 11 November, 1969 that Nigeria had 40,000 miles of quality roads. That figure was even in spite of the ongoing civil war. Now, you ask: Why are our golden years always in the past? The past was obviously better handled.

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Sanya Onayoade

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SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi

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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

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Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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