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The Advertising Practitioners Council of Nigeria (APCON) will on January 19, 2022, confer its Fellowship on Omoba Segun Adewale, Group Managing Director of Integrated Marketing Communications, (IMC) a marketing communications group that has 24-7imc, Proview, Hurricane, and Mediamatryx as subsidiaries.

Adewale is one of the eminent Nigerians that will be bestowed with the highest honor in advertising practice at the investiture event scheduled to hold at the Radisson Blue Hotel, Ikeja, Lagos.

Omooba Adewale thanked APCON for the honour and promised to continue to do his best to develop the Marketing Communication industry. He admonished young practitioners to be hardworking, focused, and committed to the core values of the Advertising profession.

Omooba Segun Adewale started his primary school education at St. James Anglican Primary School, Benin City. He got admitted into Eghosa Grammar School in Benin City but later completed his secondary education at the Ibadan Boys High School in Oke-Bola, Ibadan, Oyo State.

Segun Adewale, a naturally creative and lover of arts proceeded to Ogun State Polytechnic Abeokuta (now Moshood Abiola Polytechnic) for his Advanced Level Certificate in 1982. In 1984, he got admitted to the same institution to study and completed his Higher National Diploma in Mass Communication.

In 1989, he underwent his NYSC service in Minna, Niger State, and served meritoriously; having initiated a number of self-help and community programmes. During his service year, the Niger State Government offered him permanent employment. He also received the prestigious NYSC National Honors Award as the most outstanding corps member in Nigeria during his service year.

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With this award, Segun Adewale was offered automatic employment in the Federal Civil Service by the then Head of State, President Ibrahim Babangida. He declined the offer while embarking on the arduous road into the turbulent world of advertising.

Segun Adewale started his career in Advertising with BTAS Communications Ltd, Lagos in 1990. Two years later, he joined STB & Associates, now STB McCann Lagos as a Client Service Executive and rose to become a Group Head in nine years of passionate service.


He later joined Bates Cosse as an Account Director to launch the Global brand. During his tenure at Bates Cosse, the brand recorded exceptional visibility and 100% brand awareness and recall both within Nigeria and throughout West Africa.

Adewale later joined Centerspread Fcb, as a Group Account Director to impact and share his experience on the Vodacom brand – the then biggest telecoms company in Africa. Once Vodacom left the Nigerian market, he worked on another telecommunications brand, Vmobile.  He was responsible for developing the iconic “It’s all about you” Vmobile brand campaign success.


Having attained the peak of his career as an employee, Segun Adewale was divinely inspired to chart a new course in Advertising by establishing a young and dynamic advertising agency called 24-7 Communications Limited in June 2004.

Since 2004, given the zest with which Adewale goes about his business and activities, 24-7 Communications Ltd were soon on the road; winning various businesses and clients. These include Golden Penny/Flour Mills of Nigeria, IGI Plc, Babcock University, Nordica Fertility Clinic, BUA Group, IHMS, Hope Valley Clinic amongst others.

Segun Adewale became the Group Managing Director of 24-7 Communications Limited 10 years after the agency was established. The agency expanded its operations to become a strategic holding unit of an Integrated Marketing Communications Group, with subsidiary companies which include a media independent agency known as Mediamatryx Limited, an Out-of-Home Media Agency, Proview Advertising Limited, and a Digital Marketing Agency, e-Genius Digital Marketing Ltd, with satellite offices in South Africa, Uganda, Rwanda, and Ghana, for the purpose of servicing clients and businesses in other African countries.

In September 2014, Adewale complemented the successes recorded with 24-7 Communication during its 10th year Anniversary by embarking on a joint venture with Zinto Marketing of South Africa, the biggest Experiential Marketing Agency in Africa, in order to strengthen the IMC group.


Adewale has delivered several papers and lectures on topics relating to advertising, branding, and marketing communications in general. He is a holder of several academic qualifications which include: A Post Graduate Diploma in Management, Master of Business Administration (MBA), Certificate of advertising and Branding: Vega Brand Communications School, South Africa, to mention a few.

He became a registered practitioner of advertising (RPA) in 2003. He is also a member of many professional bodies such as the Nigeria-South Africa Chamber of Commerce, Institute of Directors IoD Nigeria, etc.


Adewale is a member of Ikoyi Club 1938, Island Club of Lagos, Metro Club Ilaro, Abeokuta Sports Club, and Recreation Club of Ilaro. In 2012, he ventured into politics in his home State, Ogun. He was the Peoples Democratic Party Governorship Aspirant in 2015.

He presently extends his professional services to developing political brands across the country and is currently a sought-after political brand builder and communication specialist.

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