Olori Omo’ba: A Rising Fuji King, by Olawale Olaleye

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Intentional and unpretentious, the rising of the fuji king, Wasiu Ayinde, professionally known as K1 De Ultimate, is an interesting case study in human growth and development. It’s a typical story of grass to grace or, better still, poverty to riches.

From consciously improving his education to building a network of wealthy clique, creating expensive contacts that cut across ages and statuses, and endlessly carving a niche for his trade – the fuji music – K1, as he prefers to be called, left the poverty and misery station decades ago.

A close and sincere observation of his character traits shows nothing comes his way by happenstance. They are intentioned. It starts by desiring something, and he goes all out, even if stealthily, to plan and execute with a degree of precision. He doesn’t mind if the end justifies the means, sometimes.

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You hardly see him coming. But he does something unique instead. He drops a hint and moves on. But the next time you hear about it, it is done. He appears to have understood the tricks to fulfilling his own destiny, particularly the distinguishing peculiarity, and he activates his plans with a clear head.

A man of his kind of destiny is hardly without controversy, and he has had his fair share over the years. But as he climbs further the ladder of growth in many spheres of life, so have his controversies increased, however, not strong enough to stand in his way or frustrate his destiny.

Today, he is being installed as the Olori Omo’ba of Ijebuland, an honourary title that commands class, honour, and respect. The controversy that attended his choice was not unexpected. But does he deserve it? Maybe yes!

The last holder of that title, Otunba Olasubomi Balogun, although in a different class, peaked in his chosen field and epitomised humongous success. He carried himself so well with dignity, panache, and respect. That’s why the debate that the title cannot be for “just anybody” gained traction.

Using the same premise to assess the choice of K1, he clearly ticks the boxes, too – all of them, actually. He has not only succeeded in his chosen career, but he has continued to break new grounds and expand his coast. He has fuji in his grip. That’s success!

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With his understanding of the business side to his trade, he is gradually building an empire and has crossed the line of contemplation when greatness in one’s discipline is thrown up for discussion. He is very political and smart enough to align rightly, and this has further enhanced his many breakthroughs, propelling him to where he is today.

No one needs to like K1 or his guts, but do not deny him what he earned. It is only fair, therefore, to acknowledge his hard work and admit that he is not where he is today by sheer luck or accident, but through deliberate tending of his dreams into reality, amid very tough challenges.

Perhaps, the most ideal prayer to say to him is that he should not become so conceited now to disregard the place of God in all that he’s become. Like the Yoruba will say, “O ni jo’ra e l’oju o.” Amin

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at publisher@thepodiummedia.com or ademolaakinbola@gmail.com Whatsapp +1 317 665 2180

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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