Melania Trump’s PR coup with Michael Jackson lookalike appearance at Trump inauguration - Thepodiummedia

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Post published:January 21, 2025
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In a bold and unexpected fashion public relations move, Melania Trump turned heads at the inauguration by channelling the iconic style of Michael Jackson.

The former First Lady’s outfit, a navy dress paired with a flat-brimmed navy hat featuring an ivory stripe, drew immediate comparisons to Jackson’s “Smooth Criminal” era. The ensemble sparked a flurry of reactions online, with many praising her daring choice and others noting the striking resemblance to the King of Pop’s signature look

Melania’s fashion statement was not just about aesthetics; it was a calculated PR move that garnered significant media attention. By evoking the image of Michael Jackson, she managed to capture the public’s imagination and create a memorable moment that stood out amidst the formalities of the inauguration.

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Some commentators even speculated that the outfit was a subtle nod to her husband’s controversial reputation, with one user quipping, “Is Melania trying to imply that Trump is a ‘smooth criminal’ with this outfit choice?”

Despite the mixed reactions, Melania’s choice of attire undeniably succeeded in making a statement. It showcased her ability to use fashion as a powerful tool for communication, blending nostalgia with contemporary relevance.

As the world continues to dissect her inauguration look, one thing is clear: Melania Trump knows how to make headlines and keep people talking

Why this PR coup matters

Melania Trump has consistently used fashion to make a statement. From her choice of European luxury labels like Dolce & Gabbana and Dior to her embrace of classic American designers such as Ralph Lauren, her wardrobe has sparked conversations about the intersection of fashion and politics.

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Her Michael Jackson fashion imitation is a classic public relations optic. It sends a signal to the black community on a day Americans are celebrating Martin Luther King. It’s also riding on the ever-green image of the king of pop, Michael Jackson.

Donald Trump has many haters. Will this Melania Trump fashion PR stunt change their perception? Maybe or maybe not. Is this a strong public relations coup? Absolutely!

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Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.