LIFANIMA 2024: Bank of Industry confirms sponsorship as official partner - Thepodiummedia

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Post published:August 21, 2024
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b3c019bd 3d87 45e6 b9f5 4237987421d3 — Managing Director/CEO, Bank of Industry, Dr. Olasupo Olusi

As preparations advance towards the 8^th edition of Lagos International Festival of Animation, LIFANIMA, Bank of Industry has confirmed its sponsorship of the festival for the second year running. This reinforces the bank’s continued support for the creative industry, which is now fully recognised as a critical growth sector of the economy.

LIFANIMA 2024 comes up October 29^th – 31^st and has receivedmore than 1,106 entries from 112 countries. Globally, the United States has the highest number of entries with 142 short films while Nigeria leads in Africa with 28 entries, followed by South Africa with 19 submissions. In Europe, the festival received the highest number of submissions from France with 62 submissions, with the United Kingdom coming second with 46. This underscores the need for the promotion of more animation production in Africa.

LIFANIMA was established in 2016 by USP Brand Management to provide a platform for the promotion of African animation and the rapid development of this segment of the creative economy. The festival focuses on the various kinds of animation and visual effects and give awards in five categories. These are 2D ANIMATION, 3D ANIMATION, STOP MOTION ANIMATION, VISUAL EFFECTS AND ANIMATION COMMERCIAL.

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LIFANIMA, is the second largest animation film festival in Africaand is presented in collaboration with the Lagos State Ministry of Tourism, Arts and Culture and the Embassy of France in Nigeria. The Film festival is endorsed by the Lagos State Film and Video Censors Board, LSFVCB.

The festival features Screening of Selected Works, Award Presentation, Networking and Entertainment, and attracts Animators; local and foreign, Film makers, Investors, Financial Institutions, Advertising agencies, Musical Video Producers, Media Practitioners, Digital Marketing professionals, Government agencies, Information Technology companies/manufacturers and the public.

b2362e2c 023d 4cbd 9cbf fc63496228d4 — USP CEO/Festival Director, Muyiwa Kayode

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