How Winifred Akpani grew Northwest Petroleum from a N200k startup to a multimillion-dollar empire

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By Ruth Okwumbu-Imafido

If you reside in Nigeria and have done so for the last decade or so, the chances that you have never seen a Northwest petroleum station are zero.

Northwest Petroleum & Gas Company owns and operates several massive gas stations across the country and is daily patronized by a beehive of motorists.  

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Over the years Northwest Petroleum & Gas Company Limited has grown to be a solid brand with international repute, and it has taken almost three decades of hard work and resilience to bring the brand where it is.

No doubt, the oil and gas sector is not for the lily-livered, and it takes a certain level of sheer guts, skills and capacity to even attempt an entry.

Winifred Akpani is the founder and Chief Executive Officer of Northwest Petroleum & Gas Co. Ltd, an indigenous petroleum products marketing company. 

Education and early career 

After bagging a Bachelor of Science degree in Mathematics from the University of Benin, Benin City, Winifred Akpani went on to do a postgraduate diploma in Computer Science at the University of Lagos.

When she was to start her career, however, she decided she wanted to become an accountant.  

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She started as a Trainee Accountant in an audit firm – Oni Lasebikan and Co (now Ernst and Young) in 1987.

She moved on to Arthur Anderson & Co (now KPMG Professional Services), and this was where she qualified as a Chartered Accountant in 1990. By the time she left the firm in 1992, she had already attained the position of Audit Senior.  

She then joined Flame Petroleum & Gas Company Limited, a start-up oil marketing company, as a Financial Controller in 1992.

Within the next five years, she rose through the ranks to become an Executive Director in 1997 – a good position by any standards.

If she had decided to take that route to the end, there is little doubt that she would still have earned a reputation for herself in the corporate space.

However, in 1998, Winifred Akpani left to go explore the wild waters of entrepreneurship.  

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Founding Northwest Petroleum 

In 1998, Akpani founded the Northwest Petroleum & Gas Company Limited. This new company would become a test of her enterprise, business acumen and other skills she had acquired over the years.  

With a startup capital of only N200,000, Northwest Petroleum started a business. The company carried out diesel supplies in 200-litre drums to homes, guest houses, banks and corporate organisations.

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Two and half decades later, the company now handles international oil trading and services deals worth millions of dollars and has multiple investments in midstream and upstream sectors of the Nigerian oil and gas industry.

Northwest Petroleum & Gas Company Ltd. owns over a 100 million litre storage capacity in Nigeria. 

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Northwest Petroleum operates two ultra-modern mega Petroleum Products Storage Terminals with a combined capacity of 96.8 million litres certified and licensed by the Department of Petroleum Resources, DPR, and an Ultra-Modern Berthing Facility with International State-of-the-Art Fire Fighting and Safety Equipment, adjudged one of the best in Nigeria and sited in the Calabar Free Trade Zone, Cross River State.  

Northwest Petroleum & Gas Company Limited also owns and operates several unique 24-and 26-nozzle Ultra-Modern Mega Filling stations across the country.

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Now possessing vast experience in the importation, supply, distribution and storage of Petroleum Products, Northwest Petroleum is approved by the NNPC for the allocation and export of Nigerian Crude Oil and is actively involved in the official export.  

Akpani is still directly involved and ensures quality assurance and control in all projects.

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She is also responsible for formulating and developing organizational strategic business plans and policies, as well as guiding the Company’s affairs. 

Akpani has other business interests across the energy, oil and gas sectors.

She is a Director of Millennium Oil and Gas Company Limited, the operator of Oza Marginal Field and Northwest Energy Nigeria Limited, a company in the exploration and production sector.  

She equally has substantial interests in the banking industry and is also a Director of Fleet Travels and Tours Nigeria Limited, a first-class travel agency. 

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Mrs Winifred Akpani serves as a non-executive director at GDL, a company leading diversified financial institution, creating wealth and transforming society, providing unique financial solutions to strengthen and expand the middle class in terms of savings, investment, financial access, infrastructure, housing, employment and others. 

Memberships and Recognitions 

Winifred Akpani is a fellow of both the Institute of Chartered Accountants of Nigeria (FCA) and an Associate Member of the Institute of Directors (100).

She has taken several courses, locally and internationally across Finance, Oil & Gas, Corporate Governance and Banking.  

In 2019, Winifred Akpani was elected as the Chairman, Depot and Petroleum Products Marketers Association of Nigeria (DAPPMAN), an organization that unites members to advise, encourage and support the government to churn out policies that promote the economic well-being of the nation in general and the downstream petroleum sector in particular. 

She is also very involved in humanitarian work and charity donations. And In 2009, Pope Benedict XVI awarded her The Pro Ecclesia et Pontifice medal or Cross of Honour, the highest award of the Catholic Church established by Pope Leo XIII in1888 for distinguished service to the church and humanity. 

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at publisher@thepodiummedia.com or ademolaakinbola@gmail.com Whatsapp +1 317 665 2180

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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