How it all started, by Ali Baba Atunyota Akpobome

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LEKKI Sunsplash was a crowd puller back in the days. It was the biggest musical concert. It was the biggest stage. It had the largest crowd. The largest number of artiste performing. Best sound. And it was a promising concert. Sad thing it had to die.

Edi Lawani had come to BENSU, EKPOMA and seen me in 1988… He came with Ras Kimono. And later with Charles Oputa Charly Boy… Edi Lawani then invited me to Lagos. And sent me to different places with a note. Roots Nite Club, a certain nite club at Pedro Palmgrove, opposite the police station, I can’t remember the name, Peak Nite Club, Lords Nite Club, Klass Nite Club, and of course Jabita and Niteshift. The last two refused me. Ken Calebs told me his club was premium and did not need a comedian. Demola Sam-Adeoye and Kunle Akintayo STEWART tried to talk to him but he threatened to sack them. He then told his first man, one Ras Kimono look alike guy called Dave to throw me out. Not lead out. Throw out. And Dave did more than that. Story for another day.

Anyway, I went to see Edi Lawani after every follow up on the contacts he gave and he would review my performance after speaking with the contact. You should have said this, you didn’t say that, do more of this and that, you should do more song jokes… And after his review I head out back to Ekpoma, on Sunday night from Maryland in an Observer newspaper pick up. On one of those Friday to Sunday trips, Edi gave me a note to Kunle Onime the Executive assistant to DAPO Adelegan. “Bro, pls help bearer. I think he will add value to your concert. He is a very good comedian” it was nearly the same thing he wrote on all the cards he sent me with.

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Kunle was skeptical at first. I quickly convinced him with some jokes. He then took me to DAPO Adelegan who was on his way out. We met him in front of Phoenix Insurance car park. DAPO was concerned about budget. He said Geraldo Pino and Olisa Adibua were already paid. Kunle told him I was not asking to be paid. Go and sort it out. The concert was still months away.

When the date for lekki Sunsplash came, I got into Lagos anD went to see Edi and later Kunle, who then gave me 3 passes. Each for each day of the concert. I trekked from Maroko to Jakande. It wasn’t so far then. I was very early. I got there at 8am. And it took a while before I saw Kunle, much later. He took me to Chris Ajilo the stage manager. BABA was too upset to even listen to Kunle because most of the artistes were late. We stood aside and waited as He was talking with the representatives of the record companies and threatening to cancel their performances. Kunle advised me to chill.

Some hours later, Geraldo Pino came and Kunle introduced me. He hit me on the chest… “You think you can face the crowd? This is no university show ooo”. I told him I was good for it. Edi came about that time. And I felt relieved. He talked with Kunle and Chris Ajilo and I was on. So while the sound check was going on, Chris asked me to warm up the audience. Wrong move. Pino flipped. Apparently, it was his job to warm the crowd too. But calmed down when Chris Spoke to him. I was later to learn that Pino was Chris Ajilo’s contemporary. Olisa ADIBUA too came in few minutes later. Baba had a briefing with him and Pino. And later introduced me to both of them officially. Pino was a core Port Harcourt man. Olisa was an Ajebutter kinda guy. I was both.

I was in my elements for those 3 days. So, I was at the beck an call of Olisa and Pino. Once the audience went array, I was called on to rein them in. I learnt crowd dynamics and crowd control very fast. I also learnt CGT well. I had read about it. Common Ground Technique was the ability to quickly find something 80% of the audience can relate with. Once you find that common ground, the other 20% will tag along. At that time, it was to yabb soldiers, police and government, talk of women, yabb the rich and powerful. Then, there were of course the Yoruba-Hausa-Igbo joke fillers. Not the main course.

I was not paid for the 3 days. But trust me, I would have paid to perform. Lekki Sunsplash was a confirmation that I was ready to take on this career tikpatikpa. It was a make or break opportunity. And I seized it with both hands. On the last day, there was a partner of DAPO Adelegan, Olumide or so, I think he was an architect or something like that, who was thrilled by my jokes, he gave me N20. I had some people give me monies back stage but trust me, I can not remember any of them.

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When I got back to school, all of a sudden, it hit me! Bensu was too small. I needed a bigger stage and from that day on… The rest as they say is geography!

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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