Google sets up Trends Hub for Nigeria’s 2023 elections - Thepodiummedia

You are currently viewing Google sets up Trends Hub for Nigeria’s 2023 elections

Post published:January 16, 2023
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Tech giant, Google, has set up a new portal called the Nigeria Elections Trends Hub, to provide a platform for Nigerians to search and discover trending interests related to the upcoming general elections.

The page, which can be accessed on the Google Trends website, allows users to compare the search popularity of the presidential candidates and trending questions being asked about them.

The portal features maps and graphs displaying the search interest for the candidates over 30 days.

Broader initiative: Google said the Election Hub is a part of a broader initiative to support the 2023 elections, which also includes training for new and media publishers on how to effectively use YouTube to tell election stories and training from the Google News Lab to help journalists learn how to use search and other Google tools for better storytelling, including data visualisation, verification and fact-checking.

Speaking on the initiative, Google’s Communications and Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade, said:

“As Nigeria celebrates 24 years of Democracy in the upcoming elections, our mission to organise and make the world’s information universally accessible and useful is more relevant than ever.
“We want Nigerians to be empowered with information during the upcoming elections, so we’re organising information to make it easy for voters to learn more about the candidates through the eyes of Google Trends.
“More accessible and useful political information improves the political process and leads to greater citizen participation.
“The Nigeria Elections Trends Hub will help voters make more informed decisions at the polls, and have a greater voice in the political process. “We’re empowering voters so that they are not simply watching from afar, but participating, engaging with, and shaping the political process in a democratic way.’

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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

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Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.

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