Getting Your Brand Right in Ministry, By Pastor Wole Oladiyun

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WHAT IS A BRAND?

An identification
A label
A type
Your brand can be derived from who you are, who you want to be and who people perceive you to be.
A brand can be a name given to a product or service as an identity
A brand is what you are known for.

Ref: beknownforsomething.com

Branding can be:

A Company or Organization brand
A Product brand
A Personal brand

BRANDING IN MINISTRY

1. JESUS AND HIS BRAND CONTENTS

Luke 4 v 17 – 19

v.17 “And there was delivered unto him the book of the prophet Esaias. And when he had opened the book, he found the place where it was written”

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v.18 “The Spirit of the Lord is upon me, because he hath anointed me to preach the gospel to the poor; he hath sent me to heal the brokenhearted, to preach deliverance to the captives, and recovering of sight to the blind, to set at liberty them that are bruised,”

v.19 “To preach the acceptable year of the Lord.”

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His brand of Ministry was cascaded here
His Ministerial schedule clearly defined and labeled.

THE MINISTER COMPARED WITH THE PILOT

GOD ‖ THE MINISTER ‖ CALLINGVISIONMISSION ‖ TAKING DIVINE INSTRUCTIONS ‖ FOR MINISTERIAL FULFILMENT

CONTROL TOWER ‖ THE PILOT ‖ FLIGHT SCHEDULEFLIGHT DETAILS ‖ TAKING FLIGHT INSTRUCTIONS ‖ FOR SAFE LANDING

2. DISCOVER YOUR CALLING BRAND PORTFOLIO

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Ephesians 4 v 11

“And he gave some, apostles; and some, prophets; and some, evangelists; and some, pastors and teachers;”

Your office here points to your brand configuration
You may combine two/three offices as God gives you Grace

3. YOUR MINISTRY MUST HAVE A DISTINCT BRAND VOICE/SOUND

1 Cor. 14 v 8

“For if the trumpet give an uncertain sound, who shall prepare himself to the battle?”

Every Ministry has a unique sound coming from a unique ministerial trumpet.
Discover yours and run with it
Your peculiar sound is your peculiar brand

4. WHAT YOU ARE KNOWN FOR IS YOUR BRAND

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1 Chronicles 12 v 24, 32 & 33

v.24 “The children of Judah that bare shield and spear were six thousand and eight hundred, ready armed to the war.”

v.32 “And of the children of Issachar, which were men that had understanding of the times, to know what Israel ought to do; the heads of them were two hundred; and all their brethren were at their commandment.”

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v.33 “Of Zebulun, such as went forth to battle, expert in war, with all instruments of war, fifty thousand, which could keep rank: they were not of double heart.”

Every tribe of Israel has a peculiar brand in terms of assignment.
Whenever Israel goes to war, three tribes lead, with there distinct peculiarities.

1. TRIBE OF JUDAH

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Brand: Praise

2. TRIBE OF ISACCHAR

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Brand: Understanding Time & Seasons to lead Israel

3. TRIBE OF ZEBULUM

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Brand: To provide war resources for Israel

The questions now are:

What are you known for?
What is your Ministry known for?
How best can you be described or tagged?

In Nigeria, some of the leaders were/are known for unique grace:

Some Examples:

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Pastor E. A. Adeboye (Holiness)
Pastor Bisi Adewale (Marriage & Family)
Bishop David Oyedepo (Prosperity)
Rev. Moses Aransiola (Prayer)
Rev. Christ Oyakilome (Healing & Miracles)
Dr. D. K. Olukoya (Prayer)
Pastor Mathew Ashimolowo (Prosperity & Prayer)
Pastor Wole Oladiyun (Prayer, Deliverance, Crusade, and Philantropy)
Bro. Gbile Akanni (Discipleship)
Rev. Sam Adeyemi (Success and leadership development)
Pastor Paul Eneche (Power)
Pastor Kumuyi (Holiness)
Bishop Okonkwo (Faith)
Pastor Tunde Bakare (Governmental)
Pastor Bola Akin-John (Church Growth)
Bishop Adekoya (Discipleship)

1. Outside the Church

Coke is different from Pepsi Cola
Both are soda (soft drinks)
Different taste
Different Labels
Different recipes

2. KFC Chicken is different from Mr. Biggs chicken

Both are chicken
Different flavour
Different package
Different Aroma
Different Taste

3. In the Military formation

They are all Military
Different corps
Education Corps
Music corps
Artillery corps
Medical corps (ENT specialist, Bone specialist, O & G specialist)
They are all called the Military but with different branding.

5. SAME GOD, DIFFERENT MINISTRIES

1 Cor. 12 v 4 – 6

v.4 “Now there are diversities of gifts, but the same Spirit.”

v.5 “And there are differences of administrations, but the same Lord.”

v.6 “And there are diversities of operations, but it is the same God which worketh all in all.”

We are under the same God with diversified Grace, giftings and callings.
Ephesians 4 v 11 – 13

v.11 “And he gave some, apostles; and some, prophets; and some, evangelists; and some, pastors and teachers;”

v.12 “For the perfecting of the saints, for the work of the ministry, for the edifying of the body of Christ:”

v.13 “Till we all come in the unity of the faith, and of the knowledge of the Son of God, unto a perfect man, unto the measure of the stature of the fulness of Christ:”

6. STEPS TO GET YOUR BRAND RIGHT IN MINISTRY

Psalm 32 v 8

“I will instruct thee and teach thee in the way which thou shalt go: I will guide thee with mine eye.”

What did God give you as your Vision when you were called? What’s the Scripture?

How is the Mission to achieve the Vision defined i.e
- How to achieve it
- Routes to achieve it
- Paths to achieve it

3. To develop the Brand, kindly ask yourself the underlisted questions:

What can I do:

That will make it different from others
That will make it PECULIAR
That will make it UNIQUE
That will give it a DIFFERENT COLORATION/FLAVOR
That will give it a different SIGNATURE/LABEL
That will give it a different VOICE/SOUND – (1 Cor. 14 v 8)
That will give it a UNIQUE SELLING POINT
That will give it a different ATTRACTION

4. Go on Retreat (Prayer & Thinking) to get the Brand contents right.

Luke 5 v 16

“And he withdrew himself into the wilderness, and prayed.”

Matthew 12 v 15

“But when Jesus knew it, he withdrew himself from thence: and great multitudes followed him, and he healed them all;”

Mark 1 v 35

“And in the morning, rising up a great while before day, he went out, and departed into a solitary place, and there prayed.”

Matthew 14 v 23

“And when he had sent the multitudes away, he went up into a mountain apart to pray: and when the evening was come, he was there alone.”

Mark 6 v 46

“And when he had sent them away, he departed into a mountain to pray.”

Luke 6 v 12

“And it came to pass in those days, that he went out into a mountain to pray, and continued all night in prayer to God.”

Hear from God clearly the Brand contents
Write down the details to avoid Navigational errors/mistakes

5. Research into relevant existing Ministries

Prayerfully seek out similar ministries
Research into them prayerfully
Get their materials, study them exhaustively
Apply your discoveries to your own peculiar Ministry as certified by the Holy Spirit.

6. Nurture Your Brand

Isaiah 27 v 3

“I the LORD do keep it; I will water it every moment: lest any hurt it, I will keep it night and day.”

Nurturing your Brand requires the following:

Time
Patience
Diligence
Endurance
Perseverance
Resistance
Rigid Focus
Hard work
Self-Development
Research
Benchmarking
Self-Discipline
Sacrifice
Passion
Wisdom
Interpersonal Relationship
Consistent Prayers
Mentoring
Right Company
Right environment
Administration
Operation
Good Time Management
Staying on the Brand
Giving; to Nurture a Brand

7. Manage Your Brand

1 Cor. 1 v 24

“But unto them which are called, both Jews and Greeks, Christ the power of God, and the wisdom of God.”

You must manage your brand very well by applying the following:

Process Management
Reputation Management
Image Management
Brand Management
Integrity Management
Procedural Management
Crisis Management
Risk Management
Skill/Career Management
Change Management
Innovation Management
Decision Management
Research Management
Feedback Mechanism Management

8. Don’t Be Discouraged

Habakuk 2 v 2 & 3

v. 2: “Then the Lord answered me and said: “Write the vision And make it plain on tablets, That he may run who reads it.”

v.3 “For the vision is yet for an appointed time; But at the end it will speak, and it will not lie. Though it tarries, wait for it; Because it will surely come, It will not tarry.”

Don’t be discouraged, your Manifestation is for an Appointed Time and Season.
Stay within your calling and maintain a rigid focus on your specific assignment.
Stay glued and stick to what you have been given from heaven to affect your world.
Maintain a strong focus on your well-defined Mission
Give all you have to your assignment per time to fulfill your divine mandate.
God will not move you to the next phase until you are faithful in this phase.

HOW I DEVELOPED CLAM BRAND

Received my VISION in 1996

APOSTOLIC REVIVAL FOR GLOBAL SOUL HARVESTING

MISSION
- How to achieve it
- Routes to achieve it
- Paths to achieve it

PRAYERS AND CRUSADES
- Prayer Ministry
- Soul Winning

STEPS

A I was inspired to commence:

1. A heavily word-based Prayer Ministry

2. That will build Faith, Hope and Courage in People

3. Mixed with Songs

4. Mixed with Music

5. Pointing People to Eternity

Research into relevant existing Prayer Ministries
Collated their materials as much as I could
FOR PRAYERS, I Studied
The Ministry of Apostle Joseph Ayo Babalola – CAC
Rev. Aransiola of Gethsamane Ministry
Rev. Gombar Oyor
Rev. Joe Olaiya – Sanctuary of Praise
Dr. D. K Olukoya – MFM

4. For effective balance on reality of New Creation, I studied

Kenneth Haggins extensively

5. For the wisdom dimension, I studied

Bishop David Oyedepo
Mike Mudock
Pastor Mathew Ashimolowo

6. Coupled with my PROPHETIC GIFTS AND CAC BACKGROUND, TODAYS CLAM BRAND started evolving.

Pastor Wole Oladiyun is the Senior Pastor of Christ Livingspring Apostolic Ministry (CLAM), Omole, Lagos. To access prayer bulletins and purchase his books, visit www.woleoladiyun.com, www.prayerparliament.com, or www.clamgo.org. He can be reached via pastorclam@yahoo.com