Funke Akindele: Breaking Boundaries, Ascending New Heights

image 194
Share this story

Funke Akindele, a.k.a. Jenifa is one of the Nollywood stars who have etched their names in the hall of fame. The actress who never ceases to impress since she ventured into the movie industry 25 years ago as a child, has continued to break boundaries and climb to new heights.  Versatile and industrious, the actress who hails from Ikorodu, Lagos State is also a politician. Her latest cinematic offering on the Amazon Prime Video drama series, ‘SHE Must Be Obeyed,’ opened the dark secrets in the entertainment industry. It is apt and timely considering the recent happenings in the sector. Funke Olaode encounters the humble Akindele, who advises that young artistes should follow due process while seeking fame in the entertainment industry. 

What does it take to be relevant in one’s field? Determination, commitment to duties, versatility, dedication and more. She ticks all the boxes and is still counting.  Funke Akindele has lived through the lens of the camera as a child actor since 1998. And years later, the popular Jenifa character impacted film and television with Akindele being one of the few female trailblazers who have remained consistent in breaking boundaries from acting to producing. 

There is no denying the fact that most people see Akindele as a screen diva, a compelling performer, and a savvy businesswoman. With many heights conquered, many believe there is hardly anything that this incredible woman can’t do. She has produced award-winning stories. Her brilliance in her trade has earned her fame and fortune. Her movie “Battle on Buka Street” currently holds the record of being the highest-grossing movie of all time in Nigeria, breaking the two-year record of her movie “Omo Ghetto: The Saga.”

Advertisement

To order your copy, send a WhatsApp message to +1 317 665 2180

According to a statement broadcast by the Cinema Exhibitors Association of Nigeria (CEAN), in February 2023, the movie grossed over N640,000,000 after maintaining its number one spot for many consecutive weeks. Akindele has the most wins at award shows like AMVCA and NEA Awards.

Akindele came into the limelight after starring in the popular United Nations Population Fund (UNFPA)-sponsored sitcom “I Need to Know” which ran from 1998 to 2002. She played Bisi, a curious but highly intelligent secondary school student. However, her major big break came in 2008 when she appeared in the movie Jenifa.

Akindele’s consistency on screen has paid off. In recent years, she has built her own brand and fan base. Admired by many, Akindele is like a phoenix; one who has weathered the storm and moved on.

Recently, the attention of her fans was caught in her latest exploit when she starred in a five-part miniseries, “SHE Must be Obeyed.”  As her fans held their breath for the arrival of Akindele at the premiere of the series held at Filmhouse IMAX, Lekki, Lagos, the air was electrifying with charming appearances on the red carpet.

The event was like a roll call of Nollywood greats as they arrived at the Film House venue in their elegant forms with each rolling high and higher with all of the excitement for the love of the job, going through necessary profiling by storms of photographers and social media influencers, who moved to have shots of them as they stepped on the blue-carpet arena, individually or in groups.

Advertisements

At around 9pm, the time everyone had been waiting for finally arrived.  The star of the moment, Akindele walked majestically into the venue looking regal and radiant in her simmering black short gown. Akindele, though led by other stars in the movie, was obviously the star of the night as she was surrounded by the media.

The well-tempered series, ‘SHE Must Be Obeyed’’ is apt and timely following the recent happenings in the entertainment industry with controversy that trailed the death of an upcoming young artiste, Ilerioluwa Oladimeji Aloba popularly known as MohBad.  Bullying, harassment, and in-fighting are all part of the intrigues of getting into the entertainment scene. Akindele believes that the movie will educate the younger generation of artistes showing them that beyond the glitz and glamour, there are lessons to be learnt and due process to be followed to see the bright light at the end of the dark tunnel while seeking fame.

“Young artistes need to be educated, and we need to organise many seminars and workshops to let them know that they are essential; yes, you want to be seen, but you would have to go through the correct phases.”

Akindele noted that she wrote the script to teach moral values. The captivating miniseries features a stellar cast such as Funke Akindele, Lateef Adedimeji, Nancy Isime, Akah Anani, Patience Ozokwo, Mike Ezuronye, and Rachael Okonkwo, among others.

Responding to this reporter in a chat, Akindele, the embodiment of the ‘SHE’ in the new film, said: “Synopsis? I will not let the cat out of the bag but ‘SHE Must Be Obeyed’ is all about a character called ‘SHE’ and how she wants to remain on the top not minding whoever is hurt, not minding who is trampled upon.

“‘SHE’ the character is very condescending, a bully. And we have a lot of bullies in the entertainment industry too. In any sector, you have a bully everywhere as long as there is a hierarchy.

Advertisements

“And ‘SHE’ Must Be Obeyed’ centres on the competition in the entertainment industry, the music industry and we decided to work on Afrobeat, you know Afrobeat is from Africa, from Nigeria and we have to explore what we have.

“So in ’SHE Must Be Obeyed’ you get to see competition, drama, fashion, and music, all put into one. Upcoming ones want to showcase their talents, unfortunately, they do not study their contract and they do not get a lawyer or anyone who is experienced enough to educate them.

Advertisements

“All these things affect them and at the end of the day, they get to sign the wrong contract and all these you get to see in ‘SHE Must Be Obeyed.”

In her view, young artistes can be better protected, urging young and emerging artistes to be very careful.

Advertisements
Lennox Mall

“Like I said, that is why we joined a contest that affects young artistes. That is why we came up with ‘SHE Must Be Obeyed’.  When they watch it, I am sure they will be very careful. Young artistes need to be educated. We need to organise a lot of seminars, and workshops for them to let them know that they are very important.

“Yes, you will be seen but you have to get through the place. That is how we have been able to achieve the ‘SHE’ Must Be Obeyed”, Akindele said.

Advertisements

The series offers a window into the lives of three successful music stars, unveiling the cut-throat rivalries and backstabbing activities they engage in, all in an effort to outshine one another and protect their top positions in the game.

Described as an embodiment of poignant role interpretation, Akindele commands the spotlight as SHE – Siyanbola Adewale, a thriving artist whose public humility conceals a realm of avarice, hubris, and machiavellian schemes. Apart from the mentioned cast, Waje, a vocal powerhouse is among the cast alongside  BBNaija star Veeiye.

Advertisements
effex

Akindele is the second director to gross over a billion naira at the Nigeria box office. In 2022, she was nominated by the People’s Democratic Party gubernatorial candidate, Abdul-Azeez Olajide Adediran, as the running mate for the 2023 Lagos State governorship election.

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at publisher@thepodiummedia.com or ademolaakinbola@gmail.com Whatsapp +1 317 665 2180

Join our WhatsApp Group to receive news and other valuable information alerts on WhatsApp.


Share this story
Advertisements
jsay-school

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
Open chat
Hello. Do you want to keep receiving our stories via WhatsApp? Send us a message!