Flowing with Tinubu’s 2024 New Year address

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By Bola BOLAWOLE

turnpot@gmail.com 0807 552 5533

President Bola Ahmed Tinubu must by now have addressed the nation on four solid occasions. The first was his inauguration address on May 29, 2023, which is best described as the “subsidy is gone” address. Democracy Day (June 12), Independence anniversary (October 1st) and now his New Year address were some of the other important occasions on which the President has addressed his “fellow compatriots” The opening paragraph of the President’s last address, what we journalists call the “intro” or introduction, almost put me off. Any professional journalist or speechwriter knows the importance of an “intro”. It makes or mars any speech.

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President Tinubu’s intro says: “It gives me immense joy to welcome each and every one of you – young and old – to this brand new year 2024. We must lift up our hands to Almighty God, in gratitude, for His grace and benevolence to our country and our lives in the year 2023 that has just gone by”

Why will it not give Tinubu and the people around him, who are the ones superintending over the “immense” wealth of this country, “immense joy” to welcome Year 2024? Can Nigerians who were not paid their salaries, who did not have the money to buy rice and chicken – can such folks welcome the brand new year with any joy at all, not to talk of “immense joy”? Can the families in Plateau state who lost loved ones, priced properties, their livelihood, peace and joy to terrorists – can these ones welcome the brand new year with “immense joy”?

Tinubu’s speech should have reflected that sordid event in its grave magnitude. If he started by declaring one-minute silence for the dead in Plateau and Kaduna states and elsewhere, it would not have been too much. It was an oversight not to have done so. The intro should have read: “It is with mixed feelings of immense sadness and joy that I welcome each and every one of you – young and old – to this brand new year 2024…” For me – and I think for many other Nigerians – that would have been a more perfect intro; one that connects the President to a grieving nation.

The President’s homily continued: “Though the past year was a very challenging one, it was eventful in so many ways. For our country, it was a transition year that saw a peaceful, orderly and successful transfer of power from one administration to another, marking yet another remarkable step in our 24 years of unbroken democracy”. The nation is yet to heal, say so! Solicit healing! Do not relent in doing so! We play the ostrich when we hide that fact.

“It was a year you the gracious people of this blessed nation entrusted your faith in me with a clear mandate to make our country better, revamp our economy, restore security within our borders, revitalize our floundering industrial sector, boost agricultural production, increase national productivity and set our country on an irreversible path towards national greatness that we and future generations will forever be proud of” Yes, Nigerians gave you the mandate; I agree! What you will make of it remains to be seen.

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“The task of building a better nation and making sure we have a Nigeria society that cares for all her citizens is the reason I ran to become your President. It was the core of my Renewed Hope campaign message on the basis of which you voted me as President.” We all know that! I have said repeatedly that I believe you won the election, and that you were the best candidate on offer. Now is the time to act! We are yet to see effective and affirmative action!

“Everything I have done in office, every decision I have taken and every trip I have undertaken outside the shores of our land since I assumed office on 29 May, 2023 have been done in the best interest of our country.” Many Nigerians will take these assertions with a pinch of salt!

“Over the past seven months of our administration, I have taken some difficult and yet necessary decisions to save our country from fiscal catastrophe. One of such decisions was the removal of fuel subsidies, which has become an unsustainable financial burden on our country for more than four decades. Another was the removal of the chokehold of a few people on our foreign exchange system that benefited only the rich and the most powerful among us. Without doubt, these two decisions brought some discomfort to individuals, families and businesses”

Sir, that is an understatement! It brought more than discomfort; it brought misery, suffering, sorrow and tears. It brought death! As unavoidable as the policies were, the groundswell of opinion is that you were hasty in adopting them; and that you did not think them through and did not put in place a coordinated and workable remedial measures.

“Just this past December during COP28, Dubai, the German Chancellor, Olaf Scholz, and I agreed and committed to a new deal to speed up the delivery of the Siemens Energy power project that will ultimately deliver reliable supply of electricity to our homes and businesses under the Presidential Power Initiative, which began in 2018”

What a subtle way of trying to justify the COP28 profligacy! Couldn’t we have still chalked up an agreement with Scholz with a leaner COP28 delegation? This President does not seem intent on committing to reducing the cost of governance – but he must, if he wants Nigerians to keep faith with him.

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“My administration recognizes that no meaningful economic transformation can happen without steady electricity supply. In 2024, we are moving a step further in our quest to restart local refining of petroleum products with Port Harcourt refinery and Dangote refinery, which shall fully come on stream”

That’s good. I have said it before and it bears repeating here that we must learn from God Himself! His first creation was light! It is also salutary that our comatose refineries are being brought back on stream by Tinubu– but will that result in reduced price of fuel? If it does, will it not result again in the smuggling of the product across our borders? The solution to this problem is not as simple and straightforward as it does appear.

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“To ensure constant food supply, security and affordability, we will step up our plan to cultivate 500,000 hectares of farmlands across the country to grow maize, rice, wheat, millet and other staple crops. We launched the dry season farming with 120,000 hectares of land in Jigawa State last November under our National Wheat Development Programme”

To start with, 500,000 hectares is like a drop of water in the ocean. And if I may ask, is the Jigawa 120,000 hectares part of the 500,000 hectares? From recent unpalatable experience, efforts must be made not to make the other parts of the country dependent on the North for their food needs. Also, the FG cannot do it all alone; what role will the States and LGs play in the food security project?

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“In this new year, we will race against time to ensure all the fiscal and tax policies reforms we need to put in place are codified and simplified to ensure the business environment does not destroy value”. I felt elated that Mr. President is aware he is running a race against time. For no fault of his, time is not on his side at all.

“In my 2024 Budget presentation to the National Assembly, I listed my administration’s 8 priority areas including national defence and internal security, job creation, macro-economic stability, investment environment optimization, human capital development, poverty reduction and social security… We will work diligently to make sure every Nigerian feels the impact of their government. The economic aspirations and the material well-being of the poor, the most vulnerable and the working people shall not be neglected. It is in this spirit that we are going to implement a new national living wage for our industrious workers this new year…”

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Wage-increase alone, desirable as it is, has not holistically solved any problem. What is the percentage of wage earners?

“For the new year to yield all its good benefits to us as individuals and collectively as a people, we must be prepared to play our part. The job of building a prosperous nation is not the job of the President, Governors, Ministers, Lawmakers and government officials alone…”

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Stop passing the buck, Sir! We are not all equally responsible for the misfortunes of this country. Leadership, more than followership, is the bane. Fish rots from the head. The ruling class must own up and not spread or share the blame. They are the reason Nigeria is how it is today!

The President, for the umpteenth time, made no mention of restructuring! Yet, there is no way he can achieve his 8-point agenda without first restructuring the country. In 2024 and beyond, every part of the country – and not Abuja alone – must be put to work!

Happy New Year to my esteemed readers!

  • Former Editor of PUNCH newspapers, Chairman of its Editorial Board and Deputy Editor-in-Chief, BOLAWOLE was also Managing Director/Editor-in-Chief of THE WESTERNER newsmagazine. He writes the ON THE LORD’S DAY column in the SUNDAY TRIBUNE and TREASURES column in the NEW TELEGRAPH newspaper on Wednesdays. He is also a public affairs analyst on radio and television.

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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