Five years after Anenih…, By Sufuyan Ojeifo

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On October 28, 2018, Chief Anthony Akhakon Anenih, the Iyasele of Esanland, answered the final call. He spent 85 eventful years on this side, leaving behind inspiring and enduring legacies. A political strategist and tactician of the reticent hue, he was able to dominate his milieu with his sphynx-like disposition. He wore the garb of politics like a second skin, deploying it as an instrumentality for the promotion and protection of the common interests of his political fraternity.

To be sure, Anenih discharged his fidelity to the political fraternity fairly, to the exclusion of his progenies in the nation’s writ-large prebendal politics. Validations: in 2005, under the administration of Governor Lucky Igbinedion, when political influence was deployed in its vast flourish, one of Anenih’s children, a contractor whose company, suo motu, bided for a road contract in one of the local government areas in Edo State, without the influence of his father, and got the contract on the merit of the company’s filings, was compelled by his father to withdraw from the contract.

What happened? A top official of the local government had put a call through to Anenih to inform him that one of his sons had just been awarded a road contract, perhaps in expectation of Anenih’s approbation, but that move received a negative response-a strong disavowal. The Leader, which was Anenih’s moniker that stuck with him like an old adhesive tape right to his grave, gave the marching orders to his son to put a call through to the Local Government Council to announce his withdrawal from the contract. His son, painfully, did.

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Consider another incident in 2006 when the second term of Governor Igbinedion was inching towards the terminus and the succession issue became somewhat contentious, Anenih had turned down the proposal by the then President Olusegun Obasanjo, supported by some Peoples Democratic Party (PDP) leaders, that he (Anenih) should bring one of his children as successor to Igbinedion. The Leader rejected the proposal and had insisted on one of his proteges, Senator Odion Ugbesia, in whom Obasanjo was not pleased. And because Anenih refused to allow any of his children to be anointed as Igbinedion’s successor, Obasanjo decided to support Senator Oserhiemen Osunbor, instead of Osunbor, as the governorship candidate of the PDP in Edo and used his awesome presidential power to get Anenih to support the Osunbor choice.

Yet another incident: In 2011, when one of Anenih’s children decided to throw his hat in the ring for the Esan Northeast/Esan Southeast seat in the Federal House of Representatives in open challenge of the occupant of the seat, Hon Friday Itulah, Anenih once again reined in his son and ordered him to take back his expression of interest and wait for his turn. The Leader had insisted on the rotational policy that emphasized that legislators must serve out a maximum two terms. Itulah was then going for a second term. Anenih simply told his son that if he wanted to go to the House of Representatives, he should go and line up behind others before him and bid his time.

That was the expansive and expressive selflessness of Anenih that validated his leadership and ability to chart a political cause of his fraternity without dissent. Anybody who dissented did so from outside the political family after they must have taken their exit in protest. Anenih infused a great deal of discipline in his political interactions and dealings with his followers and associates from whom he expected 101 per cent loyalty. That sense of discipline found anchorage in his background in the Nigeria Police Force.

Starting out as a policeman, where he rose to the rank of Commissioner (and retired), through his foray into business and eventually politics, or if you like, a commixture of business and politics, Anenih defined his eon with the magnitude of his peculiar politics that placed the others or group interest above family interest. The intersection of politics was actually transcendental, feeding his perseverance and audacity to make successful political moves that had also earned him the “Mr Fix-It” sobriquet.

Anenih became irretrievably immersed in local and national politics, hazarding and stoically taking on the attendant cross currents. Indeed, politics brought him both fame and derision. But on the balance of scale, the fame he got trumped the occasional derision from those at the receiving ends of his political moves and countermoves. He carved a significant niche for himself in the politics of Nigeria and defined his era in ways that transformed him from the run-of-the-mill to an extraordinary politician. He had his imprimatur in the emergence of Samuel Ogbemudia as Governor of Old Bendel State in the Second Republic (though short-lived in 1983) on the platform of the National Party of Nigeria (NPN) under his leadership as the State Chairman. He would later, in the Third Republic, become the National Charman of the Social Democratic Party and under his leadership, he ensured the election of John Odigie-Oyegun as governor of Edo State. In the Fourth Republic, he ensured the election of Lucky Igbinedion as two-term governor of the state and also worked for the election of Osunbor as governor in 2007 before things went awry between them. The Court upturned the election of Osunbor and the governorship politics in Edo State changed irredeemably, slipping into the hands of the opposition party. He also played remarkable roles in the victory of the PDP in the presidential elections from 1999 to 2011.

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The transition of Anenih has since exposed the problem of succession in Edo PDP. He left a pair of shoes that none pf his followers has been able to step into. Except for the former State Chairman of the PDP in Edo and current National Vice Chairman of the party (South-South zone), Chief Dan Osi Orbih, who has remained steadfast to the ideas and ideals that Anenih espoused, others have been largely selfish and transactional in their political dealings, acting without deference to the legacy and memory of their inimitable mentor and benefactor.

As I had once canvassed and I hereby make an encore, one of the best ways that these so-called followers would have honoured the memory of Anenih would have been to give any of his capable children who aspires for elective position the solid support to succeed. One of his children, Oseyili, actually attempted a shot at a ticket of the House of Representatives in 2023, but was vehemently opposed by one of the very few that Anenih made into what he is today. That was indeed shockingly sad.

Not deterred, some of the Anenih progenies, again with the support of Orbih from Edo North, are gradually finding their feet in the politics of Edo State. Tony Anenih Junior is the Organising Secretary of the PDP in Edo State. Oseyili is restlessly making his moves to define his political trajectory to offer service in the interest of his constituency in Edo State. There are feelers that Akin Anenih is taking a shot at the Labour Party governorship ticket ahead of the 2024 election. The legacy of Anenih lives as his memory resides in the hearts of the beneficiaries of his political leadership, mentorship and eleemosynary acts.

As family members, political associates and people of goodwill converge on Benin City, today (October 28, 2023), for his fifth-year memorial service and lecture, it would be an opportunity for stock-taking of sorts-to confirm the number of those who still remember how Anenih made them and would thus be ready to identify with the man, the leader and the great light to have ever illuminated the road to Esan liberation and the greatness of Edo State. Continue to rest in peace, Owalen!

● Ojeifo, journalist and mediapreneur, contributed this piece via ojwonderngr@yahoo.com

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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