Five Steps to Take When Navigating Tough Decisions in Business and in Life

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Objective decision-making is a critical component to arriving at the best conclusion. Here are five ways to find that balance.

Making tough decisions, whether in your personal life or in the business world, can be a daunting task. The pressure of choosing the right path can often lead to anxiety and hesitation. However, with the right framework in place, you can navigate these decisions more effectively and confidently. A structured approach provides a strategic foundation for tackling tough choices.

Below are five key components that can be used to make informed and effective decisions.

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Related: 7 Tips for Making Quality Business Decisions

1. Balance your perspective

One of the foundational principles of any great framework is the importance of balancing your perspective. When faced with a challenging decision, it’s easy to get caught up in your own thoughts, emotions and biases. To make the best choice, it’s crucial to step back and consider multiple perspectives.

In the business world, this means seeking input from various stakeholders. It might involve talking to employees, customers or partners to gather diverse insights. Personal decisions can benefit from a similar approach. Seek advice and opinions from trusted friends, family members or mentors who can provide different viewpoints.

For instance, if you’re contemplating a major career change, don’t rely solely on your own assessment. Talk to colleagues who have made similar transitions, consult with career counselors, and even reach out to industry experts. This holistic approach allows you to consider the big picture and make a more well-rounded decision. A critical part of being able to tap into outside perspectives is to build and nurture relationships.

2. Understand your values

To make tough decisions that align with your long-term goals and aspirations, you need a clear understanding of your core values. Your framework should emphasize the importance of identifying and prioritizing your values.

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In a business context, this means aligning your decisions with the values and mission of your organization. For example, if you’re considering a partnership or acquisition, evaluate how well the potential move fits with your company’s mission and values. A decision that goes against these principles can lead to dissonance within your organization.

On a personal level, understanding your values helps you make choices that bring you closer to your life’s purpose. If you’re deciding whether to take on a new responsibility or commitment, assess how it resonates with your personal values and long-term vision. This alignment will bring greater satisfaction and fulfillment.

3. Investigate your options

Once you’ve balanced your perspective and clarified your values, it’s time to delve into your available options. The third step of your framework should involve conducting thorough research and analysis. This process allows you to gather all the necessary information to make an informed decision.

In a business context, this might involve market research, financial analysis and competitive benchmarking. For instance, if you’re launching a new product, you need to understand your target market, assess potential risks and evaluate the financial feasibility.

On a personal level, this step could mean exploring different courses of action when faced with a significant life choice. Let’s say you’re deciding whether to relocate to a new city for a job opportunity. Investigate the cost of living, job market conditions and the lifestyle the city offers. The more comprehensive your research, the better equipped you’ll be to make the right decision.

Related: 4 Expert-Backed Strategies for Making Difficult Decisions

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4. Leverage your network

Your network is a valuable resource when making tough decisions and garnering advice, support and insights.

In the business world, this means tapping into your professional network to gain valuable perspectives. Seek guidance from mentors, industry peers and advisors who can provide expert opinions. They may have faced similar decisions or possess unique insights that can inform your choice. Your professional network can also provide direction on how to execute a decision.

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On a personal level, your personal network can provide emotional support and guidance. Talk to friends and family members who know you well and have your best interests at heart. Their input can help you see your options from different angles and consider factors you may have overlooked. Your personal network will include people who can support you through the execution process.

5. Decide and take action

The final step to a strategic decision-making framework is to actually make a decision and take action. This is where all the previous steps culminate. It’s essential to have confidence in your choice and the knowledge that you’ve followed a systematic approach to arrive at this decision.

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In a business context, this means creating a clear plan for implementing your decision. Develop a timeline, assign responsibilities, and establish key performance indicators to track progress. Be prepared to adapt and adjust your plan as needed, but maintain a steadfast commitment to your chosen path.

On a personal level, once you’ve made your decision, take action with determination. Whether it’s pursuing a new hobby, ending a toxic relationship or embarking on a personal development journey, commit to your choice and see it through. Remember that growth and change often require persistence and resilience.

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Tough decisions are an inevitable part of life, both in personal matters and in the business world. By employing a framework, you can approach these decisions with confidence and clarity. Balancing your perspective, understanding your values, investigating your options, leveraging your network, and ultimately taking decisive action are key elements of this structured approach. A predetermined decision-making framework not only enhances your ability to make informed choices but also empowers you to align your decisions with your long-term goals and values.

Whether you’re facing a challenging business decision or a personal crossroads, a framework provides a roadmap to guide you toward the best possible outcome. Remember that decision-making is a skill that can be developed and refined over time, and with practice, you’ll become more adept at navigating even the toughest choices.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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