FG to restructure NYSC to enhance youth productivity

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The Minister of Youths and Social Development, Dr. Jamila Ibrahim, has disclosed that the federal government would restructure the National Youth Service Corps (NYSC) in order to transform it into a key driver of youth empowerment and economic development.

The minister disclosed this yesterday in Abuja at the opening ceremony of the 2024 Batch ‘A’ Pre- Mobilisation workshop organised by the NYSC for critical stakeholders in the corps mobilisation process, with the theme: ‘Unlocking Innovative Solutions to the Challenges of the Mobilisation Process’.

Ibrahim said the NYSC needed to be restructured to meet Nigeria’s current economic needs from the youths to develop the economy.

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He said: “It is noteworthy that the NYSC scheme ranks among the most endearing platforms that have historically played a significant role in promoting national unity. However, Nigeria’s evolving economic and social landscape now calls for major restructuring to ensure the NYSC effectively meet current and future challenges.

“This restructuring will transform the NYSC into a key driver of youth empowerment and economic development. While successful in fostering unity, the NYSC’s structure is limited in providing corps members with relevant skills and career opportunities.

“There is an urgent need to evolve the NYSC to promote national unity and become a critical platform for skill development addressing the aspirations of the Nigerian youths and the country’s economic needs.”

Meanwhile, the Director-General of NYSC, Brig. Gen. Yusha’u Ahmed, in his speech stated that: “The recurring nature of some of the challenges faced in our operation has necessitated the adoption of more enduring strategies, especially the application of digital solutions.”

He stressed that as a management that is committed to repositioning the scheme for greater efficiency, the NYSC shall continue to embrace innovations that will ensure seamless handling of the exercise.

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“This informed the choice of the theme of this workshop: ‘Unlocking Innovative Solutions to the Challenges of the Mobilization Process’.

“I would like to remind our key partners that this theme is not just a slogan, but a call to action. It challenges us to think beyond traditional boundaries, view issues from fresh perspectives and adopt more effective problem-solving approaches,” he said.

He assured the public that the NYSC management would continue to sustain the credibility of the mobilisation process, adding: “I would like to assure everyone that we remain unwavering in our determination to block any threat to the credibility of the mobilisation, including attempts by unqualified persons to get enlisted for the national service.”

According to him, the physical verification exercise and several other measures adopted in this regard had gone a long way in exposing fake graduates, especially those claiming to be foreign-trained.

Furthermore, according to the NYSC DG, “Over the years, we have black-listed local and foreign institutions found to be engaged in fraudulent practices, in addition to making formal reports on their activities to regulatory authorities.

“Moreover, in November 2023, we convened a meeting with representatives of tertiary institutions based in some African countries, which was also attended by local stakeholders, including the Federal Ministries of Education and Foreign Affairs as well as the National Universities Commission.

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“We used that avenue to discuss challenges in the mobilisation of graduates trained in the affected countries as well as unveil fresh guidelines and requirements, including submission of master lists of Nigerian graduates by the invited institutions.”

Ahmed called for the continued support of relevant institutions to curb the menace of fake graduates seeking to be mobilised for the national youth service.

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He further explained that: “I consider it most appropriate to use this forum to solicit the continued support of relevant ministries, agencies and other stakeholders in our unrelenting efforts to block fake graduates from mobilisation.

“As we all know, these elements pose serious threats to the socio-economic wellbeing of the country, especially when allowed to penetrate the workforce of sensitive sectors such as health and education.

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“The mobilisation process is a key routine, which serves as the gateway for enlistment of eligible graduates for national service. As a scheme that is committed to excellence, we have established the tradition of using this forum of key stakeholders for continuous evaluation of our progress.

“The essence is to explore and adopt best practices as well as proffer solutions to identified problems.”

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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