Chipper Cash CEO, Ham Serunjogi, two other Nigerian -Americans appointed to Joe Biden’s Advisory Council

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President Joe Biden has selected Chipper Cash CEO, Ham Serunjogi, to join his Advisory Council on African Diaspora Engagement. Serunjogi was selected alongside eleven others which also include two Nigerian-Americans; Osagie Imasogie and Chinenye Joy Ogwumike.

A White House statement, released on Tuesday, disclosed that the Chipper Cash CEO is one of the inaugural 12 members of the Council. This Council was established as a significant commitment announced by Vice President Kamala Harris, on behalf of the Biden-Harris Administration during the 2022 U.S.-Africa Leaders Summit. The council’s goal is to promote dialogue between U.S. officials and the African Diaspora.

The statement emphasized that the African Diaspora in the United States, consisting of African Americans and African immigrants, plays a foundational role in the 21st-century partnership between the United States and Africa. It also noted that this community, which includes descendants of enslaved Black Americans, has long championed the prosperity of Africa and its people, thereby strengthening the special relationship between the United States and Africa.

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The President’s Advisory Council on African diaspora engagement

The White House unveiled the composition and selection criteria for the President’s Advisory Council on African Diaspora Engagement. This Council, established in accordance with Executive Order 14089, comprises up to 12 members appointed by the Secretary of State.

Chipper Cash CEO, Ham Serunjogi and 2 Nigerian Americans appointed to Joe Biden's Advisory Council
President Joe Biden

The Council comprises a wide spectrum of experts and accomplished members, hailing from various fields such as government, sports, creative industries, business, academia, social work, and faith-based activities. Their collective knowledge and experience are expected to play a pivotal role in providing valuable guidance to strengthen cultural, social, political, and economic ties between the United States and Africa.

Chipper Cash CEO responds to the appointment

In response to his appointment, Ham Serunjogi, also the Cofounder of the African fintech giant, took to his X handle and wrote:

“I am deeply moved and humbled to share that I have been appointed by Secretary of State Blinken, along with a very distinguished group of 11 other leaders, to serve on the Inaugural President’s Advisory Council on African Diaspora Engagement in the United States. I look forward to advising President Biden on a range of issues, including how to strengthen relations between Africa and the United States, promoting trade and investment, and building educational exchanges, among other issues.”

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Ham Serungoji elaborated that his role in the Biden-Harris administration as a representative of the African Diaspora provides a distinctive chance to reciprocate the generosity he has received from the country, a sentiment widely echoed.

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This role also entails dedicated efforts to fortify the connections between the United States and African communities, not only within the U.S. but also spanning the African continent. Serunjogi also expressed his anticipation of close collaboration with President Biden, Vice President Harris, and Secretary Blinken. He emphasized that this responsibility and honour will leave a lasting, heartfelt impact.

The White House has revealed the roster of other Council members, featuring a distinguished group of individuals. Among them are Silvester Scott Beaman from Delaware, who serves as the Chair, and Mimi E. Alemayehou from Washington, D.C., as a Member. The Council also includes Rosalind Brewer from Georgia, Viola Davis from Rhode Island, Helene D. Gayle from Georgia, Patrick Hubert Gaspard from New York, C.D. Glin from Connecticut, Osagie Imasogie from Pennsylvania, Almaz Negash from California, Chinenye Joy Ogwumike from Texas, and Kevin Young from Washington, D.C.

Possible challenges ahead

The President’s Advisory Council on African Diaspora Engagement is likely to face several challenges in its mission.

The task of navigating the rich tapestry of diverse perspectives and experiences within the African Diaspora. Balancing the interests and concerns of African American and African immigrant communities is an intricate endeavor as addressing the unique needs and aspirations of these groups while fostering unity can be a complex balancing act.

Another substantial challenge lies in the implementation of policies derived from the Council’s advisory role. Transforming well-intentioned recommendations into effective policies and actionable measures can be demanding in any governmental context. The Council will need to work closely with policymakers and agencies to ensure that its insights translate into tangible changes in U.S.-Africa relations and engagement.

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The ever-changing nature of global dynamics presents yet another challenge. Global politics, economic conditions, and international relations can evolve swiftly. The Council must remain adaptable and responsive to these shifting landscapes as developments on the global stage can have significant repercussions for U.S.-Africa relations. Navigating these dynamic waters will require vigilance and agility.

Additionally, resource allocation poses a challenge for the Council’s initiatives. Implementing programs such as educational exchanges and economic development efforts necessitates the allocation of financial and logistical resources. This can be particularly demanding within the context of budget constraints and competing national priorities, requiring prudent management and creative solutions to maximize the impact of these initiatives.

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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