BBNaija’s Sultana Named Cross River Tourism Ambassador

Former Big Brother Naija housemate, Sultana, has been appointed Tourism Ambassador of Cross River State for Creative Industries.

The appointment was made by the Cross River State Carnival Commission with Governor Bassey Otu’s approval.

She announced it on her X (formerly Twitter) page on Saturday, describing it as “a new honour, a greater responsibility”.

Sultana said the recognition was special because of her maternal roots in Cross River State.

She expressed pride in being entrusted with promoting the state’s cultural heritage, tourism, creative industries and Carnival Calabar.

“I do not take this honour lightly. I embrace this responsibility with immense pride, gratitude and a genuine commitment to representing Cross River State with dignity, excellence and purpose,” she wrote.

She thanked Otu and the commission for the honour and trust, and highlighted her focus as “Culture. Heritage. Tourism. Global Visibility”.

PUNCH Online reports that Sultana also visited the governor and offered to support the state’s tourism drive in her new role.

During the visit, she praised Otu’s leadership in infrastructure development, tourism promotion and the rebranding of the state.

She said she was ready to use her platform to promote Cross River and its major events, including Carnival Calabar.

Sultana added that she was willing to contribute to the state’s creative industry in any capacity considered appropriate by the governor.