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The Publisher/Editor-in-Chief of YES INTERNATIONAL! Magazine, Azuh Arinze, will be 50 on Thursday, March 24, 2022 – and to commemorate it, he will be unveiling two new books, A TASTE OF SUCCESS and CONVERSATIONS WITH SHOWBIZ STARS, on that day.

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The memorable and milestone event is slated for the Nigerian Institute of International Affairs (NIIA), on Kofo Abayomi Street, Victoria Island, Lagos, and will be chaired by Chief Olusegun Osoba, former Governor of Ogun State.

Other special guests being expected at the event which begins at 11AM prompt are journalist and activist, Mr. Richard Akinnola (Books’ Reviewer); Oyo State governorship aspirant, Mr. Abisoye Fagade (Books’ Presenter); Orangun of Oke-Ila, Oba Adedokun Abolarin (Royal Father of the Day); advertising great, Mr. Udeme Ufot; presidential spokesman, Mr. Femi Adesina; superstar musician and actress, Lady Onyeka Onwenu; former DG of NIMASA, Dr. Dakuku Peterside; PDP presidential aspirant, Aare Dele Momodu; NTDC boss, Chief Folorunsho Folarin Coker; Revival Assembly founder, Apostle Anselm Madubuko; Illumination Assembly’s Bishop Isaac Idahosa; Liberation City’s Dr. Chris Okafor; Verdant Zeal’s Dr. Tunji Olugbodi and erstwhile Guinness Nigeria Plc MD, Otunba Seni Adetu, as Special Guests of Honour.

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Shedding light on the books, the author, Azuh Arinze, described both books “as distinct.” Adding: “The first one, A TASTE OF SUCCESS, is a compendium on what anyone desirous of tasting success in any field of human endeavour must do. It has over 300 pages and among the successful Nigerians who took out time to share their stories and which we diligently documented in the book are Chief Segun Osoba, a former governor, renowned journalist and politician; Mazi Sam Ohuabunwa, a top pharmacist and one time chairman of Neimeth Pharmaceuticals; Otunba Seni Adetu, former MD of Guinness Nigeria Plc and currently, MD of Algorithm Media; Prof. Bruce Onobrakpeya, one of Africa’s greatest artists; Aare Dele Momodu, the highly connected publisher of Ovation International magazine and presidential aspirant; Professors Okey Ndibe and Akachi Adimora-Ezeigbo, two well known scholars and academics, among many others.

Foremost journalist and Editor-in-Chief, Leadership Newspaper, Mr. Azu Ishiekwene, who wrote the foreword, had this to say about the book: “It’s not the run-of-the-mill motivational variety, often quickly assembled by authors who claim that if you have not read their collection you won’t get far in life… In my opinion, the writer has assembled a miniature compendium of the life stories and careers of eminent and successful people across different spectrums. It’s a worthy and interesting compilation and will make a good collectors’ item.”

“The second book, CONVERSATIONS WITH SHOWBIZ STARS, as the title suggests, has to do with what anyone interested in making it in the glittering and glamorous world of music, movies and comedy must do. I actually sat down with some of the biggest and most respected in those fields to extract from them how they did it, and are still doing it. From King Sunny Ade to Femi Kuti, Onyeka Onwenu, 2Face Idibia, Wasiu Ayinde, Tiwa Savage, Ali Baba, Gbenga Adeyinka, Okey Bakassi, Basketmouth, Genevieve Nnaji, Richard Mofe Damijo, Julius Agwu, Ali Nuhu, Kanayo O. Kanayo, to mention but a few. As a matter of fact, both books contain 60 of such super exclusive interviews, and they cut across sectors and professions.”


Mr. Steve Ayorinde, a former Editor of The Punch and one time Commissioner for Information and Strategy in Lagos, wrote the foreword. In his words: “This book blossoms with each page and interviewee. It contains all shades of funny, touching, blunt and sometimes controversial responses which makes it yet another compelling product from an elegant interviewer and conversationalist.”

On his life at 50, Azuh quipped: “All I want to say is thank you, Lord. For life, for good health, my blessed family, my irreplaceable siblings, my supportive friends, my selfless mentors and all those who have supported me and my business in one way or the other. I am indeed very, very grateful on how far the Lord has brought and blessed me. Without meaning to sound like another Oliver Twist, all I ask of the Lord is another 50 years. Of course, in good health, mind, body, soul and with the requisite prosperity.”

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