African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.

Kenyan performance running label Enda has become a standout player in the ‘made in Africa’ footwear market. (Enda)

KEY INSIGHTS

• Entrepreneurs across sub-Saharan Africa are moulding sneaker culture into local businesses as the influence of the region’s burgeoning streetwear scene grows.
• Weak supply chain infrastructure and other local challenges make intracontinental manufacturing and distribution disproportionately costly.
• Some African footwear brands manufacture in Asia or prioritise overseas markets like the US and Europe before returning to scale in their home markets.

Source: BOF(Business Of Fashion)

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