You are currently viewing African Sneaker Brands Go Global
Share this story

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.


Kenyan performance running label Enda has become a standout player in the ‘made in Africa’ footwear market. (Enda)


  • Entrepreneurs across sub-Saharan Africa are moulding sneaker culture into local businesses as the influence of the region’s burgeoning streetwear scene grows.
  • Weak supply chain infrastructure and other local challenges make intracontinental manufacturing and distribution disproportionately costly.
  • Some African footwear brands manufacture in Asia or prioritise overseas markets like the US and Europe before returning to scale in their home markets.

Source: BOF(Business Of Fashion)

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at or Whatsapp +1 317 665 2180

Join our WhatsApp Group to receive news and other valuable information alerts on WhatsApp.

Share this story

Leave a Reply