Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
![African Sneaker Brands Go Global 2 1682329222834](https://thepodiummedia.com/wp-content/uploads/2023/04/1682329222834.jpg)
Kenyan performance running label Enda has become a standout player in the ‘made in Africa’ footwear market. (Enda)
KEY INSIGHTS
- Entrepreneurs across sub-Saharan Africa are moulding sneaker culture into local businesses as the influence of the region’s burgeoning streetwear scene grows.
- Weak supply chain infrastructure and other local challenges make intracontinental manufacturing and distribution disproportionately costly.
- Some African footwear brands manufacture in Asia or prioritise overseas markets like the US and Europe before returning to scale in their home markets.
Source: BOF(Business Of Fashion)
![](https://thepodiummedia.com/wp-content/uploads/2023/08/IMG-20230803-WA0010.jpg)
![](https://thepodiummedia.com/wp-content/uploads/2023/08/IMG-20230801-WA0003.jpg)