Adenuga @71: Jack of all trades, master of all

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Mike Adenuga is one of the brightest stars in Africa—a remarkable man who has proven his adaptability and excellence in different industries. Today, the 71-year-old Nigerian billionaire celebrates his birthday as a symbol of his continued impact and creativity, JUSTICE OKAMGBA writes

One of the few Nigerians on this year’s Forbes World Billionaires list is Mike Adenuga. He is currently the second wealthiest man in Nigeria, having made his mark in the banking, real estate, oil and gas, telecommunications, and aviation industries. Adenuga epitomises a self-made man.

Born on April 29, 1953, in Ibadan, Nigeria, to Oloye Michael Agbolade Adenuga Snr. and Omoba Juliana Oyindamola Adenuga, Mike Adenuga’s journey began in humble surroundings, with his father a schoolteacher and his mother a businesswoman.

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His educational journey began at Ibadan Grammar School, and he then earned his higher school certificate from Comprehensive High School Aiyetoro.

Despite his modest beginnings, Adenuga’s determination propelled him forward. He worked tirelessly as a taxi driver to fund his university education.

He graduated from Northwestern Oklahoma State University and Pace University with degrees in Business Administration before pursuing an MBA at Pace University in New York.

Adenuga attributes much of his success to his mother’s influence, acknowledging her role in shaping his formidable work ethic.

At 26, his relentless drive struck gold. His diverse business ventures culminated in his first million dollars, a stepping stone to his grand ambitions.

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His business acumen is undeniable, as reflected in his estimated net worth of $6.7bn by Forbes. But Adenuga’s legacy extends beyond wealth. He is a true inspiration, demonstrating the power of hard work, vision, and an unwavering entrepreneurial spirit.

His diverse portfolio spans telecommunications (Globacom), oil exploration (Conoil Plc), banking (Sterling Bank), real estate (Cobble-Stone Properties), and construction (Julius Berger). Adenuga is a true “Jack of all trades” and a “master of all”.

Telecoms

Adenuga’s fearless approach to risk-taking was evident when he delved into the telecommunications industry race after Nigeria opened its doors to GSM licenses.

Despite initial setbacks, his determination remained unwavering. Eventually, in 2003, he successfully secured a license and launched Globacom.

By 2001, Adenuga had already established himself as a prominent figure in Nigeria’s economy. When the opportunity arose with the Obasanjo administration offering GSM licenses, he naturally joined the competition. Despite facing a setback and losing $20m in the process, Adenuga was resolute.

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His persistence paid off handsomely as he returned stronger, securing a license that paved the way for Globacom’s emergence as a future national telecom leader.

Launched in 2003 with the ambition to become Nigeria’s telecom giant, Globacom swiftly established itself as a game-changer under Adenuga’s astute leadership.

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Despite entering the market two years after its competitors, the company, propelled by Adenuga’s vision, became known for its innovative approaches.

It championed per-second billing, a revolutionary concept that democratised phone usage for Nigerians, solidifying Globacom’s status as a trailblazer in the telecommunications industry.

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Globacom, with over 60 million subscribers, has continually pushed boundaries in the telecommunications industry, pioneering various network technologies such as 2.5G, 3G, and 4G LTE.

Constantly setting new standards, Globacom has been at the forefront of innovation.

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One of its most significant achievements was the launch of Glo-1, a groundbreaking intercontinental submarine cable project that transformed internet connectivity in Nigeria.

With a staggering investment of $250m, solely funded by Globacom, Glo-1 marked the first of its kind in Africa.

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Stretching over 9,800 kilometres, the cable links Nigeria to Europe and America, with landing points along the West African coast and Europe.

This monumental infrastructure upgrade significantly enhanced internet speed and reliability for voice, data, and video services.

Beyond its impact on individual users, Glo-1 provided vital connectivity for key sectors such as oil and gas, banking, and education.

This transformative project underscores Adenuga’s foresight and dedication to shaping Nigeria’s technological landscape.

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Despite the chaos that ensued a few months ago due to a major cut in submarine cables, telecommunications subscribers across Nigeria and several other African countries found themselves in a state of panic.

There were reports that the outage, which affected internet users in South and West Africa, might continue for several weeks. Among those significantly affected were banks and telecom organisations, heavily reliant on those cables for internet services.

However, amid the turmoil, Globacom subscribers remained unaffected. They continued to enjoy uninterrupted internet connectivity and other services throughout the outage.

This resilience serves as a testament to the strength and foresight of Globacom, a company that has made substantial investments in infrastructure development.

Such an achievement directly reflects the vision of Adenuga, the founder and chairman of Globacom.

His forward-thinking approach to prioritising infrastructure has firmly positioned the company as a dependable service provider, capable of weathering unforeseen disruptions with ease

Oil and gas

His influence extends beyond the realm of telecommunications; he is also a significant figure in Nigeria’s oil and gas industry. Adenuga saw an opportunity when Gen. Ibrahim Babangida’s (retd.) administration opened the door for indigenous participation.

Despite initial hesitations, Adenuga boldly invested over $100m in exploration and drilling activities.

His gamble paid off in 1991 when Consolidated Oil, his company, achieved a historic milestone by becoming the first Nigerian company to discover and produce oil in commercial quantities.

Today, Conoil Producing Limited, formerly Consolidated Oil, stands as a trailblazer in Africa’s indigenous oil and gas exploration and production sector.

This pioneering spirit continued as Adenuga identified potential in the National Oil and Chemical Company. He acquired the company, infused it with fresh investments, and rebranded it as Conoil Plc.

Conoil’s success story is remarkable. It has become a household name in Nigeria, boasting a network of over 450 retail outlets across the country.

Adenuga’s vision and strategic investments have solidified Conoil’s position as a key player in Nigeria’s oil and gas landscape

It is a leader in modern retail formats, including mega stations and non-space pumps, and holds the top spot in the aviation fuel market.

His leadership has propelled Conoil Producing to operate six promising oil blocks in the Niger Delta, with a daily production of approximately 20,000 barrels.

Its 27-year track record is further bolstered by substantial oil reserves, estimated in millions of barrels, and vast gas reserves in trillions of cubic feet.

Adenuga’s significant stake (74.4 per cent) in Conoil Plc underscores his commitment to the company’s continued success.

Conoil’s strong market presence is built on its expertise in supplying a wide range of petroleum products, from petrol and diesel to kerosene and aviation fuel.

Its “Quatro” brand of lubricants is another testament to its diversified product line.

Banking

Adenuga’s foray into banking began with the establishment of Devcom Bank and Equitorial Trust Bank. Both institutions became trailblazers in their fields, contributing significantly to the development of the public, commercial, and retail sectors.

Their financial strength shone brightly during the 2005 banking consolidation exercise. ETB effortlessly met the N25bn capital requirement, a testament to its stability and avoiding the need for a stock market offering.

This achievement solidified their position as major players in the Nigerian financial landscape.

However, Adenuga’s vision extended beyond individual success. Recognising the potential for further consolidation, he orchestrated the strategic merger of ETB and Devcom Bank, which laid the groundwork for an even more formidable presence in the industry.

Years later, the merged entity consolidated further, joining forces with Sterling Bank Plc.

Today, Adenuga remains a significant shareholder of the resulting behemoth, Sterling Financial Holding.

This publicly traded giant, a testament to Adenuga’s astute financial strategy, operates two key subsidiaries: Sterling Bank Plc, a cornerstone of traditional commercial banking services in Nigeria, and Alternative Bank Limited, a pioneering force in Nigeria’s non-interest banking sector that offers innovative financial solutions.

Aviation

The billionaire businessman is also playing actively in Nigeria’s aviation sector. His company, Conoil, boasts an aviation arm, Conoil Aviation, actively involved in the aviation sector.

Conoil Aviation plays a key role in keeping Nigerian airplanes fuelled. It handles the entire process, from production and storage to transportation and delivery of jet fuel in at least six major airports across the country: Nnamdi Azikiwe International Airport, Abuja; Margaret Ekpo International Airport, Calabar; Mallam Aminu Kano International Airport, Kano; Murtala Muhammed International Airport, Lagos; Maiduguri International Airport, and Sokoto airport.

His foundation

Beyond his accomplishments in business, Adenuga is also well-known for his generosity and unwavering commitment to philanthropy.

His altruistic efforts have touched the lives of countless individuals and celebrities alike.

Established by the business titan, the Mike Adenuga Foundation stands as a beacon of pan-African philanthropy.

Rooted in the belief of fostering social and economic empowerment across Nigeria and other African nations, where the Mike Adenuga group of companies operates, the foundation is committed to catalysing positive transformations in these regions.

Through a diverse array of initiatives, it endeavours to harness resources, cultivate skills and knowledge, ignite innovation, drive social and economic progress, fortify infrastructure, widen educational access, improve healthcare systems, foster partnerships between nonprofits and governmental bodies, promote commerce, empower local enterprises, and elevate living standards.

At its core, the foundation prioritises critical areas such as health, rural development, education, entrepreneurship, and providing special opportunity grants.

Distinguishing itself from conventional grant-giving entities, it strategically aligns with stakeholders and beneficiaries to conceive and execute impactful programmes.

The foundation donated N500m to aid flood victims in Bayelsa State.

Through its actions and collaborations, the Mike Adenuga Foundation assumes a pivotal role in advancing philanthropy and effecting positive change across African societies.

More than just offering aid, its mission is to empower Nigerians and other Africans by creating enduring solutions that propel social and economic progress.

During the height of the COVID-19 pandemic, Adenuga demonstrated remarkable leadership by being among the first to donate N1.5bn towards combating the dreaded coronavirus scourge.

In addition to offering crucial assistance in handling the situation, his proactive initiative encouraged other Nigerians to support the cause. This exemplifies Adenuga’s characteristic leadership style: he leads by example, prompting others to follow suit.

In Adenuga’s words, “How much money can one individual or his family enjoy? You must spread it and touch lives; that is what brings true happiness and joy. What’s the point if your friend is wealthy and it doesn’t show in his friends?”

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at publisher@thepodiummedia.com or ademolaakinbola@gmail.com Whatsapp +1 317 665 2180

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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