Yet Another Tragic Bombing Error, By Olusegun Adeniyi

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On 17 January 2017, a Nigerian Air Force (NAF) fighter jet mistakenly dropped bombs on settlements harbouring Internally Displaced Persons’ (IDPs) in Rann, Kala Balge local government area of Borno State. Fifty-three persons died on the spot while no fewer than 200 others, including humanitarian aid workers of the International Committee of Red Cross (ICRC), were seriously injured. President Muhammadu Buhari made the usual pledge at the time to investigate “this regrettable operational mistake”. But nothing happened in the aftermath. And apparently no sufficient lessons were learnt by military authorities because we continue to witness these avoidable tragedies.

Last Sunday night in Tudun Biri, Igabi Local Government Area of Kaduna State, dozens of people were killed, and hundreds of others injured when a military drone bombed a gathering of residents who were reportedly celebrating Maulud. I commiserate with people of the affected Kaduna community even as we continue to hear heartrending stories about the plights of the survivors. The federal government has issued the usual ‘call for probe’ statement, but I strongly urge President Bola Tinubu to demonstrate how he will be different from his predecessor who was characteristically aloof in moments of national grief such as this. I also call on federal and state authorities as well as public-spirited individuals to come to the aid of those who sustained injuries to help mitigate their sufferings. Given that we are dealing with people on the lower rung of the social ladder, the tendency is to quickly forget about them and move on in a nation where the lives of ordinary citizens count for little.

Let me be very clear here. Anywhere there are military operations, there are usually collateral damages. And we must commend our armed forces for their sacrifice over the years as we confront insurgency, banditry and sundry other criminal cartels who work against the peace and progress of Nigeria. The concern is that this is a recurring tragedy, and no explanation has been made, even though hundreds of lives have been lost in the past decade. That is where accountability by the military comes in. In its report on Monday, ‘Daily Trust’ newspaper documented 15 military air strikes on civilian populations between 2014 and 2023, that have led to hundreds of fatalities.

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Perhaps more revealing is the ‘Special Report’ by Reuters (one of the largest news agencies in the world) in June this year. Authored by David Lewis and Reade Levinson, the report highlighted what was described as a pattern of deadly aerial assaults by the military on civilian populations in Nigeria. “An airstrike near the village of Akwanaja earlier this year (January 2023) shows how Nigeria’s military, which is backed by the United States and other powers, has repeatedly conducted attacks from the air that have killed civilians. Engaged in a war with Islamist insurgents in the northeast, the air force is often called on to tackle criminal activity like banditry in areas far from the conflict zone,” the report claimed in the introduction. “A Reuters analysis of violent incidents documented by the Armed Conflict Location & Event Data Project (ACLED), a U.S.-based crisis monitoring group, found that more than 2,600 people had been killed in the last five years in 248 air strikes by the Nigerian Air Force outside the three northeastern states engulfed in war…Most victims are identified in the database as belonging to ‘communal militia,’ a broad term that in Nigeria can include anyone from community self-defence groups to criminal gangs known locally as bandits. The incidents documented in the database were not independently confirmed by Reuters.”

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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