Win or lose, Peseiro’s contract won’t be renewed after AFCON

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The contract of Head Coach of the Super Eagles, Jose Peseiro, will not be renewed irrespective of whether he wins the 34th Africa Cup of Nations in Côte d’Ivoire or not.

President of the Nigeria Football Federation (NFF), Alhaji Ibrahim Musa Gusau, gave this hint yesterday at an interactive session in Lagos.

The Portuguese gaffer whose initial contract with NFF expired on July 31, was handed a fresh contract to lead the Super Eagles to the 2023 AFCON initially scheduled to hold last summer. Non completion of the facilities to host the tournament forced the postponement till January 13.

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Peseiro has come under fire from the local sporting media due to Eagles uninspiring play under his watch.

“The contract of our head coach is expiring at the end of the tournament. We will then open discussion with whoever will take over from Peseiro. One thing is certain, he’s not coming back,” he noted.

Gusau insisted that the terms of the contract entered with the Portuguese made it Impossible to dispense with his service when Nigerians called for his sack.

Interestingly, while Peseiro’s time with Nigeria is up, the contract of Super Falcons American Coach, Randy Waldrum, is to be renewed for him to continue to lead the nine-time African champions to greater heights.

Waldrum and the NFF have been playing hide and seek over a new contract for the gaffer. He led Falcons to the Round of 16 at the last FIFA Women’s World Cup in Australia and New Zealand before crashing out to Britain’s Lionesses in a nail-biting penalty shootouts. 

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The Nigerian ladies were unbeaten in regulation time in any of their four matches, before that penalty defeat.

Gusau admitted that Waldrum was on his way back to the team.

“The Super Falcons Coach Randy Waldrum is not going anywhere. He’s coming back to the team to build on the great run of the team at the last Women’s World Cup in Australia. We want him to lead Falcons to the Olympic Games football tournament in Paris next summer,” observed Gusau. 

He stressed that with the feat performed by Falcons in Australia,”battling  Olympic champions Canada to a scoreless draw in Melbourne, defeating co-hosts Australia 3-2 in Brisbane and also playing  scoreless draw with Republic of Ireland before that painful penalty defeat by Britain, it was proper and fit that we renew Waldrum’s contract.”

Against expectations of ball fans worldwide, Falcons had the better of the clash with England, leading to a scoreless result in regulation and extra time, forcing the encounter into a penalty shootout.

“I am looking forward to a clash  between Super Falcons and the Lionesses of England again. I will prefer that we even play the match before their home fans,” enthused Gusau who believes that Falcons ought not to have lost that Round of 16 match.

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Waldrum signed a two-year contract with Nigeria in 2021, during which he led Falcons to qualify for the 2022 Women Africa Cup of Nations in Morocco and the FIFA Women’s World Cup.

Meanwhile, the NFF Chief has also hinted that all assistant coaches with the national teams will henceforth no longer be on salaries with the federation.

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“All assistant coaches will now earn allowances based on their outings with the national teams. We will only pay the head coaches while the assistants will only be called when needed. It is one of the measures that we have taken  to relax the wage burden we are bearing.”

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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