Why Amunike is the best man to manage the Super Eagles

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After Working With Him For Close To Two Years, I Came to The Conclusion That He Is The Best Nigerian Coach Around

My name is Adewale Ajayi, i am a licenced football intermediary, a match commissioner with repute, a respected football commentator and analyst, a former media officer of the Nigerian Under 20 national football team and above all, a major Stakeholder.

For 15 good years before I left Nigeria for greener pastures abroad, I have done businesses with Nigeria coaches. I have worked with many from close quarters, I have seen their pre match notes, I have sat down with many to discuss the beautiful game, I have seen them prepare their teams for matches, i have seen their training routines and I have come to the conclusion that, there are not too many sound and intelligent Nigerian coaches around.

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However, in 2015, former NFF president Amaju Pinnick appointed me as the media officer of the Under 20 National team of Nigeria. That was the team that had the likes of Victor Osimhen, Samuel Chukwueze, Kelechi Nwankali, Orji Okonkwo, Kingsley Michael and a few more stars who have moved on to write their names in gold.

The head coach of that team, was Emmanuel Amunike. We traveled to North, South, East and Western part of Africa for friendlies and qualifiers and we won over 60 matches on the road. We trashed Burundi in Bujumbara and humbled Sudan in Omdurman. The team played with the confidence of Real Madrid and flourished with the brilliance of Barcelona they dazzled with the fluency of Arsenal and never showed any of Chelsea’s weaknesses.

The stars in this team shone on every match day, the unity in camp was superb. The training routine was second to none, the determination to win was top notch.

On match days, we travel to match venues not afraid of the outcome, all we thought about is how many goals we will score on the day. That team was just too good. Unfortunately, we didn’t qualify for the World Cup due to the nonchalant attitude of the then NFF towards our preparation.

The boys knew that the game against Sudan was their final qualifying match to the world cup and got scared that if they beat Sudan, the team will be decamped and their backlog of allowances will not be paid, so they went on a three day strike few days to the return leg of their home tie with the North Africans whom they have already defeated 2-1 in Omdurman.

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That was the straw that break the camel’s back, as Nigeria lost 3-2 to Sudan in Lagos to kiss the World Cup goodbye. I wept on the day because I was sad that the world didn’t have an opportunity to see the best Under 20 national team ever assembled by Nigeria. A team comprising of young and enterprising players who one year ago, won the FIFA Under 17 World Cup in Chile.

What left me more devastated is the fact that one of Africa’s finest football coaches, Emmanuel Amunike didn’t have the opportunity to showcase his talents and his wards to the world audience. However I am happy to know that few years later, he went to Tanzania and qualified the Taifa stars to their first African Cup of Nations after over 30years.

It is public Knowledge that as one of the applicants for the Advertised Super Eagles job Emmanuel Amuneke, a Nigerian, possesses High Coaching Credentials including the Mandatory CAF A License and the prestigious UEFA Masters Degree Coaching Certificate; UEFA Pro License; UEFA A, B and C Licenses. Among the Front-runners, he is the only one who has qualified an African country for AFCON as he qualified the East African country Tanzania for AFCON after 30 years in the wilderness.

It is also on Record too, that Amuneke has developed the bulk of the present Super Eagles top players including the Reigning African Best Player of the Year, Victor Osimhen; AC Milan winger Samuel Chukwueze and Kelechi Nwakali whom he coached to win for Nigeria and Africa, the FIFA U-17 World Cup trophy twice as Assistant and Head Coach of the Golden Eaglets.
Above all, he has been FIFA and CAF Technical Study Group (TSG) Member in recent time. Both institutions don’t give novices such responsibility.

So who is still saying that our indigenous coaches cannot lead the Super Eagles?

Who is better to get the Best out of Victor Osimhen and Samuel Chukwueze in the present Super Eagles than the Man who “moulded” them to become the Stars of today?

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Who can command Nigeria and Africa’s Poster Boy-Victor Osimhen’s Respect in the Super Eagles of today than the Coach he Decorated with his CAF Best Player of the Year Award and called him “My Mentor”?

I don’t have anything against Finidi, I am only saying that the only local coach we can trust to take us to Eldorado is Emmanuel Amunike, if not, let’s go and get a foreign coach. I rest my case.

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GIVE AMUNIKE THE JOB AND HOLD ME RESPONSIBLE IF HE FAILS. IF YOU MUST DO THAT, DO IT NOW!

We don’t have much time to plan.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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