What critics of Rufai Oseni don’t know about Journalism, by Farooq Kperogi

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A viral, contentious dialogic confrontation between Arise TV’s Rufai Oseni and one Jesutega Onokpasa, identified as a lawyer and “APC chieftain,” on November 30 has once again centralized conversations about who a journalist is and what constitutes journalism, which I’d addressed in previous columns.

In the exchange, Oseni asked Onokpasa a legitimate, well-chosen question about the deleterious consequences of the removal of fuel subsidies on ordinary citizens and on the national economy. Onokpasa tried to prevaricate. He said Tinubu didn’t remove fuel subsidies. Buhari did before he left.

That’s technically true, but it was Tinubu’s recklessly precipitous and ill-advised announcement in his inaugural speech that subsidies were gone for good that sparked an instantaneous but totally unjustified spiraling of the cost of petrol, which also touched off a devastating hyperinflationary inferno that’s still consuming Nigeria.

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As any journalist invested in the pursuit of the truth should do, Oseni vigorously pushed back against Onokpasa’s equivocation. Unable to defend his position with the resources of evidence, logic, and reason, Onokpasa launched unprovoked adhominem verbal assaults on Oseni.

He threatened to walk out of the interview, belittled Oseni as a “boy,” a “badly brought up little boy,” and then questioned Oseni’s professional journalistic credentials in order to delegitimize him and his uncomfortable questions.

“Listen, Rufai. This is not animal psychology,” he said in a fit of groundless gerontocratic and professional arrogance. “It is law. If you want to be a journalist, you can be a journalist, and you should learn the ropes ahead of you. You can never be my mate.”

Another APC chieftain by the name of Joe Igbokwe was reported to have said on Friday that he won’t rest until Oseni is fired from Arise TV. “He is not a Journalist. He has no training in journalism,” Igbokwe reportedly wrote on Facebook. “Now if Arise TV still wants Rufai they should send him to the Department of Mass Communication University of Lagos. Journalism is special [sic] profession. It demands tack, smooth and sound engagements, discipline, organization, common sense, commitment, civilization, respect for human dignity.”

The obsession with Oseni’s course of study at the university (some people said he studied Animal Science or Zoology, a reason Onokpasa made the absurdly snarky remark about fuel subsidy removal not being “animal psychology”) and the attempt to delegitimize his journalistic credentials because of this betrays deep-rooted ignorance about journalism.

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The practice of journalism preceded its formal study by centuries. The University of Missouri in the United States awarded the world’s first undergraduate degree in journalism in 1909. But there had been journalists and journalism in the world centuries before 1909. So, to say someone isn’t a journalist because they have no formal certification in journalism is actually stupid.

Although journalism is now formally studied all over the world, it has resisted licensing to regulate entry into and exit from it in keeping with the openness that is at its core. In other words, anyone can be a journalist even if they didn’t formally study journalism or mass communication.

More than that, though, as I pointed out in my April 15, 2023, column titled “Partisan Comparisons of Channel TV’s Seun and Arise TV’s Rufai,”some of which I reproduce in the paragraphs that follow, journalism has three broad traditions: advocacy, reporting, and exposé.

The advocacy tradition is the first and oldest. In this tradition, journalists didn’t pretend to be “objective” or ideologically unaffiliated. News, in the sense in which we understand it today, was scarce. Opinion, partisan opinion I might add, was the stuff of journalism. Note, though, that the word “journalism” didn’t exist in English at the time.

The advocacy tradition got a rival in the 1830s in the United States with the advent of what was called the “penny press,” which inaugurated the reporting tradition we recognise as the only form of legitimate journalism in most parts of the world today.

Incidentally, it was in 1833 that the word “journalism” emerged in English for the first time after a reviewer of a book about journalism in French titled Du journalisme translated the French journalisme to “journalism” and remarked that such “a word was sorely wanted” in the English language.

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The reporting tradition prioritizes documenting facts, describing the world as reporters see it, ferreting out the “best obtainable version of the truth” incrementally through constant reportage, and recording the thoughts and perspectives of people other than the reporters. That was the time the notion of “objectivity” in journalism was born. It was coterminous with the growth and reification of the scientific method, called positivism in social science scholarship.

Journalists in the reporting tradition “professionalized” journalism by embracing the “scientific” hype of the nineteenth century, which manifested in the notion of “objective journalism,” an unrealizable ideal that journalists have now abandoned in place of fairness, balance, and accuracy.

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By the early 1900s, journalism began to be offered as a degree in U.S. universities in furtherance of the professionalization of the field. But not being formally trained in journalism has never been disqualifying in the history of journalism, not only because journalism education itself is relatively recent but also because such an attitude would violate the intrinsic openness of journalism.

The third tradition of journalism is the exposé tradition, known today as investigative journalism, whose goal is to reform, not merely to inform, society. Like advocacy journalism, it doesn’t pretend to be neutral or “objective.” As former Minister of Youth and Sports, Sunday Dare, said of the guerrilla journalism that he and his colleagues practiced in the 1990s, it is animated by “partisan objectivity in defense of the truth.”

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Over the years, these traditions have meshed and overlapped. In many traditional news organizations, views are separated from news. Views are represented by columns and editorials and news by reportage of facts. In other words, peddlers of opinions, even biased opinions, are journalists in the advocacy tradition.

There has never been any expectation in the history of journalism that opinions should be “objective.” In fact, “objective opinion” is a silly oxymoron. If it’s objective, that is, undistorted by personal dispositions, emotions, bias, etc., then it’s not an opinion. Opinions can never be objective. Only facts can. Opinions are, by nature, subjective and idiosyncratic.

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Being opinionated doesn’t delegitimize people from being journalists. That’s the first kind of journalism the world knew before the reporting tradition came less than 200 years ago.

In broadcast journalism, moreover, a different tradition emerged in the United States, which has been exported globally, and that tradition is the popularization and lionization of news anchors and leveraging of the star power of news anchors to sell news. The loud discomfort that government officials and APC chieftains evince when they confront Rufai Oseni makes him a highly prized employee that Nduka Obaigbena would be stupid to fire.

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Plus, as I wrote when Femi Fani-Kayode lost it because a Daily Trust reporter had asked who was “bankrolling” his tour of PDP states, asking questions that get a politician’s dander up, that inflame a politician’s passions, is a treasured skill in journalism.

Here’s why: Politicians reveal the most headline-worthy information when reporters cause them to lose control of their emotions. Loss of emotional control forces them to depart from their scripted, predictable, choreographed, and often mendacious and boring performances. Oseni does a better job of it than most trained journalists.

I, like every journalism teacher worth the name, teach my journalism students the skill to ask politicians trenchant questions that have the capacity to cause the politicians to throw tantrums because politicians, in a state of meltdown, such as we saw in Onokpasa’s histrionics, let their guards down and involuntarily divulge the truth.

Smart politicians know this. Instead of allowing themselves to be immobilized by impotent anger, they respond to high-pressure, “embarrassing” questions with poise, and disarm adversarial reporters with humility, grace, and gentleness.

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Finally, why was Onokpasa hung up on Oseni’s age vis-a-vis his? As I once pointed out, one of Nigeria’s enduringly lumbering cultural burdens is that it’s hopelessly trapped in regressive reverse ageism, i.e., the idea that only old age, not youth or knowledge, should confer authority on people.

Everyone who is older than the next person thinks his numerical age bestows some superiority on him over a younger person.

Emotional and intellectual age are immaterial in this culture of reverse ageism, so that even emotionally immature and cognitively empty dimwits trapped in adults’ bodies think of themselves as superior to biologically younger but intellectually superior people because of the accidents of their years of birth.

But if you’re older than someone, someone is also older than you are, and the person you’re older than is also older than someone else. It’s an infinite continuum.

Only backward, lowbrow bumpkins are hung up on age and invoke it to delegitimize valid criticism that they can’t confront with the force of intellect. Let Oseni breathe!

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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