Unlocking Entrepreneurial Success: Navigating The Fragmented Journey

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Entrepreneurship has long been seen as a path to personal and financial freedom. It is a journey filled with excitement, determination and the quest to build something from scratch. However, the road to success is becoming increasingly fragmented in today’s fast-paced and ever-evolving business landscape.

Over the past decade, I’ve been immersed in the world of startups and business ventures constantly pushing the boundaries of what’s possible. In June 2020, I embarked on a mission to build, scale and exit 10,000 tech companies. In the process, I have brought together entrepreneurs from around the globe and seen firsthand how the fragmentation of entrepreneurship can bring both opportunities and challenges, forcing individuals to wear multiple hats and learn new skills along the way.

Here are some of the challenges entrepreneurs face and tips for how to overcome these obstacles:

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The Allure Of Inspiration

Individuals need a strong dose of inspiration to embark on the entrepreneurial journey. It is the initial spark that ignites the desire to create something meaningful. Here are a few tips:

Harness the power of curiosity. Begin your journey by asking questions, exploring various industries and seeking new perspectives. Curiosity can fuel your creativity and unlock the doors to innovative ideas.

Build a collaborative network. Seek out connections who bring different skill sets, experiences and perspectives to the table. Collaborating with individuals from various backgrounds can ignite fresh ideas and open up new possibilities.

Take inspired action. Don’t let the overwhelming weight of your vision hold you back. Take the first step, even if it seems small. Progress builds momentum, and your action will bring you closer to your ultimate goal. Learn from your mistakes, adapt and keep pushing forward.

Piecing Together The Puzzle

Once inspired, entrepreneurs face the daunting task of piecing together the necessary tools and resources to build a thriving business. As a seasoned entrepreneur, I understand the challenges of starting and growing a successful business. Here are the key steps and strategies I suggest:

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Build a high-performing team. The first and most crucial step is to assemble a skilled team of individuals who share your vision and bring diverse expertise.

Embrace research. Understanding research methodologies and protocols is instrumental in building a sustainable business. Entrepreneurs must constantly stay ahead of market trends, consumer preferences and technological advancements. To avoid feeling overwhelmed, break it down into manageable chunks and create a plan that aligns with your business goals.

Persevere through challenging times. Building a thriving business requires an unwavering commitment to see it through during tough times. There will be roadblocks and setbacks along the way, but true entrepreneurs know that failure is simply an opportunity to learn and improve.

Building A Strong Brand And Message

Assembling the right tools is only half the battle; entrepreneurs must craft an authentic brand and compelling message. Entrepreneurs must understand their customers’ needs, values and aspirations to create an effective brand strategy. Composing a persuasive message allows entrepreneurs to communicate their unique value proposition and establish themselves as industry leaders.

The Art Of Navigating Platforms

In today’s digital age, entrepreneurs have an abundance of platforms and technologies at their disposal. However, navigating and leveraging these tools effectively is crucial to bring your vision to life and stand out from the competition. I recommend the following:

Stay up to date on the latest trends. It’s crucial to stay informed. This can be achieved by setting up alerts for relevant keywords or subscribing to industry newsletters.

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Work to understand the nuances of each platform and strategize accordingly. While it may seem overwhelming, dedicating time to understanding each platform’s nuances is essential, as it can allow you to tailor your approach and maximize the benefits that each platform has to offer. Ask yourself key questions like who is your target audience, and which platforms do they frequent the most? What unique value can your brand offer on each platform? By answering these questions, you can align your strategies with your overall business goals and make informed decisions.

In conclusion, despite the challenges posed by the fragmentation of entrepreneurship, there are also opportunities to thrive in this ever-evolving landscape. Entrepreneurs can now tap into a diverse pool of talented professionals, collaborating with experts in various fields to create a formidable team. Moreover, the fragmentation of entrepreneurship has bred a culture of lifelong learning and adaptability. With the right mindset, tenacity and a willingness to embrace learning, entrepreneurs can thrive amidst the fragmentation and carve their own unique path to success in the vibrant world of entrepreneurship.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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