Forbes has released the list of top content creators for 2025, evaluated by a score that considers their large revenue, number of followers, average engagement, and entrepreneurial endeavours.
With additional opportunities for creators in 2025, the Forbes top list has earned an estimated 18 per cent more than in 2024, which was already a record-breaking year.
Here’s a list of the top 10 content creators for 2025, based on their estimated earnings, influence, and follower engagement across platforms like YouTube, TikTok, and Instagram.
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The list reflects their impact in the creator economy, driven by innovative content, brand partnerships, and entrepreneurial ventures:
- MrBeast (Jimmy Donaldson) – Estimated earnings: $85 million
The YouTube juggernaut dominates with over 380 million subscribers, known for extravagant challenges, philanthropy, and ventures like Feastables candy bars.
His content sets platform-wide trends.
- Dhar Mann – Estimated earnings: $56 million
With 120 million followers, Mann produces moral-driven short videos tackling social issues, operating a 100,000-square-foot studio with a 150-person team.
- Jake Paul – Estimated earnings: $50 million
Transitioning from Vine to YouTube and boxing, Paul’s controversial stunts and Prime Hydration brand (co-founded with KSI) keep him relevant.
- Rhett & Link – Estimated earnings: $36 million
The comedic duo behind Good Mythical Morning engages millions with quirky content and brand deals, maintaining a strong YouTube presence.
- Alex Cooper – Estimated earnings: $32 million
The host of the Call Her Daddy podcast, Cooper, signed a $125M SiriusXM deal in 2024, expanding her media empire with shows like Hot Mess.
- Charli D’Amelio – Estimated earnings: $23.5 million
The TikTok star with 163 million followers moved into acting (Animal Friends, 2025) and music, with brand deals like Lululemon.
- Matt Rife – Estimated earnings: $50 million
A comedian leveraging TikTok and YouTube for sold-out tours, Rife’s relatable humour and mainstream appeal drive his success.
- Mark Rober – Estimated earnings: $25 million
A former NASA engineer, Rober’s science-driven YouTube videos (e.g., dropping an egg from space) and CrunchLabs STEM boxes attract 70 million followers.
- Druski – Estimated earnings: $14 million
Known for comedy skits across TikTok and Instagram, Druski’s relatable humour and collaborations with celebrities boost his influence.
- Khaby Lame – Estimated earnings: $20 million
TikTok’s most-followed creator (163 million) is known for silent reaction videos and quirky Walmart products like a taco holder set.
These creators stand out for their massive audiences, creative output, and ability to monetise through ads, brand partnerships, and personal ventures.
