Tinubu’s 30 men, 30 days, 30 challenges

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•President assures investors of policy consistency, improved business climate

In what has become an astonishing surprise to his opponents and non-supporters, but an evident vindication of those who voted for him and his party, the All Progressives Congress (APC), President Bola Tinubu’s one month in office has not only begun to change old narratives and impressions about his government, it is also fast defining and setting a template for greater expectations.

At his inauguration on May 29, Tinubu promised to hit the ground running, and he did. He took bold decisions that many before him had dreaded and resisted. Despite his controversial mandate, he is proving naysayers wrong on many fronts.

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From the inauguration stage at Eagle Square, Abuja, where he surprisingly removed fuel subsidy, Tinubu has taken steps that are pointing curiously, in the direction of his renewed hope agenda.

Not only has he made crucial appointments considered germane to the smooth take-off of his government, he has also been making rather hard choices in the overall interest of the country and its people, not minding the temporary discomfort they seem to be causing.

With the appointment of Secretary to the Government of the Federation (SGF), Senator George Akume; Chief of Staff, Hon. Femi Gbajabiamila; National Security Adviser (NSA), Malam Nuhu Ribadu; Acting Inspector-General of Police, Kayode Egbetokun; and the Service Chiefs across the three branches of the armed forces, Tinubu has made no pretence about his pledge of hitting the ground running.

To further give a fillip to this disposition, the president recently sought approval for the nomination of 20 special advisers from the National Assembly. He has started fixing different people in different places, pending the appointment of ministers, just so nothing stalls the delivery of the dividends of democracy.

Though the total number of appointees is less than 30, we nonetheless identify some important and influential players helping to shape the direction of the government.

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Some of the special advisers include Mr. Dele Alake  (Special Duties, Communications and Strategy), Yau Darazo (Political and Intergovernmental Affairs), Wale Edun (Monetary Policies), Olu Verheijen (Energy),  Zachaeus Adedeji (Revenue), John Uwajumogu (Industry, Trade and Investment), and Salma Anas (Health).

He also appointed former Managing Director of the Nigerian Ports Authority (NPA), Hadiza Bala Usman, as Special Adviser on Policy Coordination; Hannatu Musa Musawa as Special Adviser, Culture and entertainment economy; Abdullahi Abubakar Gumel,  Senior Special Assistant, National Assembly Matters (Senate), while Olarewaju Kunle Ibrahim is senior special assistant, National Assembly Matters (House of Representatives).

Talking about policy pronouncements and commensurate actions to boot, the president, apart from the fuel subsidy removal, also managed the fallout by preventing any untoward actions from labour through the engagement of the various trade unions.

In addition to further showing concern about certain areas of the economy, the president suspended the Governor of the     Central Bank of Nigeria (CBN), Godwin Emefiele, and the Chairman of the Economic and Financial Crimes Commission (EFCC), Abdulrasheed Bawa, over alleged abuse of offices.

Some of the other policy pronouncements that have made the Tinubu administration a darling of many, including the global business community, are the unification of the forex rates, the sacking of parastatals and agencies’ boards, and the abolishment of support for professional bodies, among others.

In a demonstration of his seriousness and commitment to the Nigerian Project, the president also signed some executive orders and bills into law, as soon as he assumed office. They included the student loan, electricity tariffs, and data protection laws, among others.

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Although the president is not unmindful of the effects of some of his actions, which he has since described as the pains of baby steps, he is equally not oblivious of more challenges that seem to lie ahead of his government.

These challenges include looming inflation and poverty as a result of subsidy removal, anticipated job losses, reduced productivity; the need to provide palliatives to ameliorate these effects, insecurity, massive oil theft, fighting corruption, electoral reform, and weak health system.

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The challenges also involve giving more incentives to farmers, addressing the cases of Nnamdi Kanu, leader of Indigenous People of Biafra (IPOB), and other separatist agitators, the rising debt profile, addressing the Oronsaye-Joda reports, constituting his cabinet, shoring up the revenue base, and encouraging national cohesion as a result of the divisive election that brought him to power.

Tinubu also needs to properly fund the education sector, strengthen the weak public service, fix the dilapidated refineries, solve the perennial challenge of inadequate power supply, sustain the economic reforms, undertake institutional reforms, sustain the infrastructure renewal, including road and railway, give more credits to the MSMEs, fix the challenge of multiple taxation and the exhausting Japa syndrome.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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