They make their world so hard (I), by Simon Kolawole

SIMON KOLAWOLE
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Three weeks ago, maybe even four, I got a message from my mobile phone company asking me to re-register my line and link it to the national identification number, aka NIN, else I would be barred. I murmured to myself: “Here we go again!” How many times will I link my line to NIN? I scampered down memory lane and disgust overpowered me. It seems some people in government wake up every day asking themselves: what more can we do today to destabilise and demoralise Nigerians? It appears they are never at peace until they inflict disruption and discomfort on millions of Nigerians through obnoxious policies and directives. That is their understanding of imagination and innovation.

In this article, I will give seven instances on this biometric enrolment epidemic. First, in 2010, we were directed by the Nigerian Communications Commission (NCC) to register our SIM cards. I went to a centre close to my estate to give my mother’s maiden name to some random individual eating noodles under an umbrella by the roadside. It felt so uncomfortable. Months later, I was informed by my telco that I was yet to register and that my line would be barred. I was perplexed. I called a friend at the NCC and he said my telco was bluffing. As it turned out, the data captured by the roadside noodle eaters could not be integrated into the telcos’ systems because of compatibility issues.

The entire NCC registration exercise was null. We wasted millions of dollars on the contracts and never heard anything about it again — but is it not Nigeria? We simply moved to the next level — my second instance — when the NCC issued another directive that all SIM cards must be registered by 2015. This time around, I went to the airconditioned office of my service provider and felt more comfortable telling them my mother’s maiden name. It worked this time as nobody threatened to cut off my line again. But when my sister, at the point of death in a Kano hospital in September 2015, desperately said “I want to talk to my brother”, her line had been barred, albeit it was registered.

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She died without being able to talk to me. Till today, I still live with the trauma of wondering what she wanted to tell me. It pains me I would never know — not because she disobeyed the directive to register her line but because of our sloppy system. We had hardly calmed down with SIM registration when we were asked to get a bank verification number (BVN). We were threatened again that our accounts would be blocked if we did not obey the order. We queued in the sun and under the rain to get the BVN. We gave our mothers’ maiden names again, in addition to the very invasive capturing of our biometrics — something done only to criminal suspects and foreigners in advanced societies.

Most of us survived the BVN badgering but those who didn’t had to suffer the severe inconvenience for months. We were still catching our breath when we were ordered to register for NIN — my fourth example — otherwise we would not be able to get a passport or write university entrance exams. We queued up again, come rain or shine, to do the “needful”. Registration centres became like police checkpoints where extortion is the means of value exchange, if you know what I mean. There were people who spent days and weeks trying to register. But the registration was not enough — there was another one called “verification” which also provided a sweet opening for more extortion.

The fifth instance was the instruction to link NIN to our phone lines in 2021 — when COVID-19 was still killing people. Otherwise, our lines would be barred. Old, young, elderly and sick people had no other option than to flood the registration centres again. Ordinarily, if you already have a NIN, there should be a very easy way to add your number since all your details have already been captured by both the National Identity Management Commission (NIMC), which manages NIN, and the telcos. It should be as simple as going to a portal to do the linking. Interestingly, or luckily, NIMC eventually came up with an app to make life easier, and I can remember registering all my lines via the app.

Not so fast: the sixth instance was coming. That was when I got a message from my telco to link my NIN to my line by February 29, 2024 or I would face the consequences. I was baffled. What happened to the “linking” of 2021? Has it expired? Thinking I was smart, I quickly opened my NIMC app. Alas, I could no longer access my linked numbers. It kept telling me “unauthorised access”. I went to another menu and finally saw my linked numbers — but my main line had disappeared. I clicked the “add number” button and was told a one-time password (OTP) had been sent to me. I am still waiting for the great OTP — after trying my luck a million times since February. I now do it for fun.

Now, wait for the seventh instance. I got a mail from my bank that I should add my NIN to my account, otherwise what happened in 1979 would repeat itself (if you don’t know the Okey Bakassi joke, accept my sympathy). This is the mystery: my account has a BVN, and it was from this BVN that my NIN was generated (well, that was what the NIMC lady that registered me for NIN said). If my NIN was indeed generated from my BVN, why do I have to link my NIN again? Comically, all the banks that said we could link our NIN via their internet banking platforms were only “using us to play”. There is no such menu or portal or function or button on their sites. After checking for three banks, I gave up.

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The good news is that I decided to spend a whole day going from bank to bank to link my NIN so that nobody would stop me from accessing my bank account for no fault of mine. The bank officer who attended to me at my first port of call said my line was linked to many accounts, so I should change my phone number, otherwise he would not be able to link my NIN. I wanted to treat it as a joke but he was not laughing. I stood my ground. He buckled. I thereafter went to my telco to re-link my NIN. I was No. 225 on the queue. I’m not joking. I met many sad and tired Nigerians who had spent hours on the queue. I felt nothing but pity for them. This is what Nigeria does to its citizens all the time.

When I was done re-linking my NIN to my mobile line, I headed for the second bank to obey the latest CBN directive. The security guy at the main gate approached me to find out what I was looking for. I said I wanted to do the needful. He said it was past 4pm and the bank had closed. That was when I realised I had lost my sense of time. Hungry and frustrated, I drove straight home wondering why Nigeria routinely does this kind of thing to its citizens. It is an annual punishment. The philosophy of our policymakers seems to be: why make life easier when it can be complicated? I can bet that there is more in the offing. Soon, we may be asked to link our BVNs to our driving licences.

Even though I sound as if I am angry or bitter or sad, the truth is that it is the poor and lowly people I really feel for. I am an employer. I can somehow afford to burn one day going from one bank to the other to link NIN and all that, but millions of Nigerians do not enjoy that luxury. Their lives depend on daily earnings. They are not asking government for contracts. They are not asking government to pay them welfare support. All they want to do is work with their own hands to feed themselves. But that is not good enough for the policymakers. There must be a new directive to disrupt their lives and send them on unsettling errands that can be done on a smart phone. Millions of lines were cut off.

By the way, I have nothing against BVN or NIN — or linking the national ID to our phone lines. I need to be clear about that. I am cool with whatever measures the government wants to take to tackle terrorism, banditry, kidnapping, money laundering and other crimes. The authorities owe us the duty of making our country safe and secure — and we, the citizens, have the duty of supporting and co-operating with them. But must they make life this miserable for us in the process? Robert Nesta Marley, the reggae legend, captured it in these lines: ‘They made their world so hard/Every day we got to keep on fighting.’ If you drink ordinary water in Nigeria, you will need to use a toothpick.

The wickedness of our policymakers does not have any limit. They woke up one day in 2022 and decreed that they were going to re-colour naira to “fight corruption”. After sadistically making sure there wasn’t enough cash in circulation, they confiscated the old notes from us until the Supreme Court came to the rescue. They ensured electronic channels did not work well so that bank transfers would be tough. People died in the process. According to authoritative rumours, the policy was to stop Asiwaju Bola Tinubu from winning the presidential poll. The lives and livelihoods of millions of Nigerians were ruined. The Nigerian economy was mutilated. And Tinubu still became president.

The way government has handled SIM registration, BVN and NIN shows the poverty of thinking, the abject lack of rigour, in policymaking in our dearly beloved country. Someone comes up with a proposal and says “Oga, better dey for you o” and it becomes a policy with discomfiting deadlines. The idea will not be tested, the decisionmakers will not think through it and the financial or human costs are never considered. All they want to do is make money, even if the economy will be ruined in the process. Why must anybody go physically to a bank or a telco to link their NIN when all the details have already been captured on a system that we spent millions of dollars to build? Why?

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I would like to be a fly on the wall when some of these heartless policies are being discussed. I would like to know if there is any sane human being in the room who highlights the impact of these directives and orders on Nigerians. I have this funny feeling that most people in power are facing the same direction. Maybe those who have contrary opinions often decide to shut up so that they would not lose their positions or get branded as renegades. I do not know. I am just guessing. But I wish that policymakers would stop treating Nigerians like goats. Life does not have to be this hard over things that can be simplified with the help of common sense. As if things are not hard enough.

AND FOUR OTHER THINGS…

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ANOTHER ORONSAYE

The spate of abductions in northern Nigeria in the past few days is very frightening. Nearly 300 school children were abducted from Kuriga, Kaduna state, on Thursday — a sad reminder of the Chibok kidnappings of 2014. Someone asked if this and other incidents are not co-ordinated or if the economic hardship is instigating an upsurge in criminal activities. As expected, some politicians are seizing the opportunity to play politics, as we saw with the Chibok abductions. Whatever the case may be, President Tinubu must realise that securing the country is his primary responsibility and no excuse is acceptable. We want to see action and results, not rhetoric or blame-trading. Urgent.

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ANOTHER ORONSAYE

Another week, another agency. Since President Tinubu “ordered” the implementation of the Oronsaye Report to cut the size of federal bodies, the National Assembly has kickstarted the process of establishing more. It was Peace Corps in week one. In week two, it was the National Tax Crimes and Oversight Commission — the function well performed by the Federal Inland Revenue Service (FIRS). This is a clear indication of the quality of thinking in certain circles and a disturbing confirmation of a lack of purpose. At this rate, we may need to set up another Oronsaye Committee to rationalise the new agencies and commissions being created after Tinubu’s directive. Dissonance.

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POWER PLAY

Chief Bayo Adelabu, minister of power, spat fire on Wednesday over the dire power situation in the country. He “summoned” the chief executives of distribution companies (DisCos) and threatened to revoke their licences. He said despite all efforts to improve generation, “Certain distribution companies are failing to adequately distribute the power supplied by TCN (the transmission company).” I am a bit baffled. Is it possible to hold back power that is already on the grid? Where will the DisCos keep it? I understand that Adelabu is under pressure because of public criticism, but he needs to be calming down to be able to understand the sector before issuing threats. Complicated.

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NO COMMENT

Have you heard the latest? A forensic analyst told an FCT high court on Thursday that the documents used to request the payment of $6.2 million for unnamed foreign election observers were forged. Mr Bamaiyi Meriga, the forensic analyst, confirmed earlier claims by Boss Mustapha, former secretary to the government of the federation (SGF), that President Muhammadu Buhari’s letter and signature were forged. Fellow Nigerians, I always claim that “I have seen it all” but there is definitely still more to unfold about how rotten our Nigeria is. You mean $6.2 million could be so easily taken out of the Central Bank of Nigeria (CBN) without due diligence such as checks and confirmations? Wonderful.

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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