Fashion trends are more than just clothing designs; they represent cultural movements, impact social behaviour, and even shape identity. Fashion trends come and go; meanwhile, a society’s values are established and evolving characteristics of their beliefs and culture.
Fashion is not just an ambitious projected image of a reinterpreted good old value to fulfil some function or agenda alike, but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. In society, the individual’s appearance is the ticket to transmit nonverbal communication signals, such as possible cues about his/her social stature, values, and lifestyle.
Through fashion, people can express their personality, cultural beliefs, and heritage, which creates a strong medium for self-expression. The 1960s, for example, represented freedom and rebellion through their colorful and bold styles, whereas modern fashion emphasizes minimalism and sustainability. Fashion empowers individuals to communicate their cultural identity and heritage to the world.
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However, the social influence of fashion trends is that high-profile individuals most times impact what becomes popular, with their choices and endorsements causing trends to spread quickly. Television, films, and music also inspire fashion trends, creating a “moment” that people want to replicate from time to time. On the same note, fashion can create social differences, as branded or trendy clothing may symbolize that one person has more and is wealthier, while those unable to follow trends may feel excluded. In Nigeria, we have a lot of branded trendy wear that even you, as a person, if you don’t wear it, will feel left out of, like athleisure, denim, etc.
Fashion trends are likely to fade away after months or years.
Fashion trends have a very big influence on the economy, employment, and other sectors because, with their help, trends help generate job opportunities not only in design and production but also in marketing, modelling, photography, retail, and digital influencing. However, they also have challenges sometimes due to overproduction or environmental damage.
On the other hand, fashion choices and trends can be a potent instrument for personal empowerment and reflect our evolving sense of self.
Through influencing social interactions, identity, culture, and the economy, fashion trends have a significant impact on society. Wearing fashionable clothing often boosts confidence and self-esteem, and more so, unrealistic beauty standards promoted by trends may affect body image, especially among young people.
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