“Subsidy removal, unification of exchange rate could fuel Nigeria’s economic growth” – Morgan Stanley

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Morgan Stanley, a global leader in investment banking has revealed that President Bola Tinubu’s policies that put an end to fuel subsidies and the unification of the naira’s exchange rate, could fuel economic growth for Nigeria.

This declaration is contained in a recently published article titled, “Investment Outlook: Nigeria’s New Dawn” on the website of the American multinational investment banking firm.

According to the report by Morgan Stanley, the interventionist policies of former president Muhammadu Buhari -namely, multiple foreign exchange rates and fuel subsidies- led to economic bottlenecks and hindered the private sector’s ability to grow.

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The report further explained that during the last eight years of the past administration, Nigeria, which was one of the fastest-growing economies in the world from 2001 to 2014, grew only 1.4% on average despite a 2.8% growth in the working-age population.

Opportunities for investors that could spark Nigeria’s economic growth

The report by Morgan Stanley further reiterated that the removal of fuel subsidies, which cost the country a whopping $10 billion in 2022 and benefited only 3% of the poorest 40% of Nigerians, could revive Nigeria’s growth in the next two to three years.

Also, the unification of Nigeria’s exchange rate by President Tinubu’s administration would reverse the 60% decline in foreign direct investment witnessed under Buhari.

According to Morgan Stanley, President Tinubu’s intention to grow the economy primarily through private investment could lead to a strong rise in incomes, which, combined with a young and fast-growing population, could usher in a new consumer class and several investment opportunities.

The report noted that the mobile banking and consumer segments are two sectors that present unique opportunities for investors seeking to invest in Nigeria.

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Nigeria’s low mobile data penetration and usage levels, which is one-tenth of South Africa’s internet usage when compared, presents opportunities for providers of telecommunications-led mobile-money services, which are still in the near stages of growth.

  • “Although more than 85% of the adult population has a mobile phone, around 55% have no bank account, and only 10% have a mobile money account.
  • “Should mobile money penetration levels in Nigeria climb to the 75% to 95% levels seen in Senegal, Ghana, and Kenya, it would drastically increase financial inclusion and present an attractive investment opportunity, particularly in telecom operators,” the report read in part.

Furthermore, Morgan Stanley suggested that investable opportunities in several consumer segments in Nigeria are likely to arise as well.

The report asserts that should the economic policies of the current administration result in households having ample income to cover essential needs, Nigerians would be able to gradually afford more discretionary purchases.

If the policies of President Tinubu work as intended, such a dynamic in Nigeria could help the consumer goods market grow 150% from an estimated $240 billion in 2023 to about $603 billion in 2030.

This could present investment opportunities in several sectors, including packaged food and beverages, household and personal care products, education, healthcare, and even durable goods like appliances and transportation.

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Morgan Stanley also notes that the export of services offers Nigeria untapped opportunities. According to the report, the 125 million Nigerians who speak English underpin successful service-export industries.

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The report further reveals that the music and film industries offer another potential avenue for service exports.

  • “Nigeria is home to two of the most well-known “Afrobeats” artists, in a music genre that has amassed more than 16 billion plays on popular streaming platforms.
  • Meanwhile, the Nigerian film industry, affectionately known as “Nollywood,” produces around 2,500 films per year and is attracting investments from major global media companies.
  • By 2030, Africa’s film and music industries—which are dominated by Nigerian productions—could be worth 20 billion dollars and create 20 million jobs,” the report stated.

Morgan Stanley noted that once the current administration had succeeded in reversing the harmful policies and economic malaise of the past administration, Nigeria could witness a sharp upturn in economic growth in the next two to three years.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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