Rotimi Amaechi delivers The Niche annual lecture on Thursday, October 26

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TheNiche Newspaper will once again fulfill its annual corporate social responsibility obligation, spearheaded by its developmental arm, TheNiche Foundation for Development Journalism, by holding its signature annual lecture. The lecture will hold at the Nigerian Institute of International Affairs (NIIA), Victoria Island, Lagos at 10am. 

This year’s edition of TheNiche Lecture will feature the former governor of Rivers State who is also a former Minister of Transportation, Mr. Chibuike Rotimi Amaechi, as the Guest Speaker. Amaechi will speak on the theme: “Why we Stride and Slip: Leadership, Nationalism and the Nigerian Condition.” Dr. Uma Eleazu, elder statesman and chairman of the Board of Trustees of Anya-Ndi-Igbo, a non-partisan, socio-political and economic development-oriented organization, committed to equity, peace, unity, justice and progress of Nigeria, will chair the occasion. Dr. Eleazu, teacher, consultant, writer and commentator on public affairs, who set up the National Institute for Policy and Strategic Studies (NIPSS), Kuru, served in the 1978 Constitution Drafting Committee (CDC) and was a member of the Constituent Assembly.

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Amaechi

 A one-time presidential aspirant, Dr. Eleazu’s insight as to why we stride and slide will be invaluable. There will also be panel discussions involving Senator Shehu Sani, human rights activist and leading figure in the struggle for the restoration of democracy in Nigeria; redoubtable Dr. Chidi Amuta, scholar, author, journalist and quintessential polemicist; Mr. Yakubu Mohammed, journalist par excellence, columnist and politician; Mr. Valentine Ozigbo, politician, business executive and immediate past President and Chief Executive Officer of Transnational Corporation of Nigeria Plc.; and Funke Treasure, a broadcast journalist, certified media trainer, speech and leadership coach. As it has become the tradition, they will dissect Amaechi’s offering for the benefit of Nigerians. Chief executive officer of TheNiche, Ikechukwu Amaechi, in a statement made available to newsmen in Lagos yesterday said the lecture series is part of the organisation’s contribution to national rebirth. 

The statement reads in part: “TheNiche Lecture series is our contribution to the national discourse, aimed at fostering the much-needed renaissance in our society. “This year’s lecture in particular promises to be a great national dialogue. The idea is to have a variegated panoply of opinions that will shed light on why Nigeria’s enormous potentials are not realised. “Mr. Rotimi Amaechi will delve into the enigmatic question of ‘why we Stride and Slip: Leadership, Nationalism, and the Nigerian Condition.’ His insights promise to captivate our audience and provide valuable perspectives.” 

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Tracing the history of TheNiche Annual Lecture, Amaechi, the longest serving Editor of Daily Independent newspaper and a former member of the CNN-Multichoice African Journalist of the Year Panel said: “When the newspaper came on board in April 2014, the editorial policy captured its mission: ‘TheNiche will always anchor its position on the need for social justice, fairness and respect for human and communal rights … will be uncompromising against any form of discrimination and subjugation either by tribe, gender or religion. “In pursuit of these ideals, the organization in 2018, set up a foundation – TheNiche Foundation for Development Journalism – a vehicle to drive the annual lectures, our very idea of an ideal Corporate Social Responsibility (CSR).

 “The maiden lecture with the theme, ‘Development reporting and hysteria journalism in Nigeria,’ was delivered by Professor Kingsley Moghalu, journalist, diplomat, erudite scholar and author, while Professor Remi Sonaiya, another prolific author, columnist for TheNiche, and former presidential aspirant was the chairperson. “The choice of the lecture theme which held at the Nigerian Institute of International Affairs (NIIA) on April 20, 2018, was informed by the hysteria that preceded the 2019 elections and the need to lower the rhetoric. “The focus shifted, and rightly so, after the election was won by the incumbent, President Muhammadu Buhari, to the economy. TheNiche clinically analyzed that the economy was heading for the rocks and there was an urgent need to make it the dominant issue of Buhari’s second term. “So, the October 15, 2019 lecture aptly themed, ‘Business and accountable governance:

The obligations of leadership,’ was delivered by Nigeria’s foremost interdisciplinary scholar, Prof. Anya O. Anya, statesman, scientist and boardroom guru, under the chairmanship of Dr. Christopher Kolade, diplomat and academic, veteran broadcaster and former Director–General of the Nigerian Broadcasting Corporation, Chief Executive and Chairman of Cadbury Nigeria Plc. and former Nigerian High Commissioner to the United Kingdom. “What would have been the third and fourth lectures in 2020 and 2021 were stymied by the ravaging COVID-19 pandemic that made all forms of public gathering a taboo. “The 2022 lecture with the theme, ‘2023 elections and the future of Nigeria’s democracy,’ was delivered by Mr. Babatunde Raji Fashola, a learned silk, former governor of Lagos State and Minister of Works and Housing, while Alhaji Tanko Yakasai, veteran First Republic politician, human rights activist, former Liaison Officer to late President Shehu Shagari and founding member of the Arewa Consultative Forum (ACF) chaired the event.” After the lecture, both Mr. Amaechi and Dr. Eleazu will be inducted into TheNiche Hall of Fame, an honour reservedly exclusively for guest speakers and chairpersons.

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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