Ronaldo, Messi lead Global Soccer Stars on Social Media

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With 889 million and 607 million followers respectively, Cristiano Ronaldo of Portugal and Lionel Messi of Argentina led all other top global soccer players in terms of their combined followership on Instagram, Facebook and X (formerly called Twitter), as at November 7, 2023.

These are some of the facts contained in a compilation of the social media followers of the leading global soccer players who must not be older than 45 years as at September 30, 2023, and who must play for the national team of a member-country of any of the six FIFA continental soccer federations: AFC (Asia), CAF (Africa), CONCACAF (North America, Central America, and Caribbean), CONMEBOL (South America), OFC (Oceania) and UEFA (Europe).

The social media ranking was done by the editorial team of REVENUE magazine, a publication of Alford Conferences Limited, and it was released today in Abuja, Nigeria. This ranking is the basis for which the “Social Meets Soccer” award will be presented to honour Ronaldo and Messi at the inaugural World Digital Exhibition (WORLDEX). Eight other soccer stars are to be similarly honoured with this award: Neymar, Ronaldinho Gaucho, Karim Benzema, Kylian Mbappe, Sergio Ramos, Zlatan Ibrahimovic, Marcelo and James Rodriguez, in that order.

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The Chairman/CEO of Alford Conferences Limited and the President of WORLDEX, Mr. Frederick Apeji, said that, “The Social Meets Soccer Awards program is one out of the eight categories of awards that we plan to present to distinguished individuals, companies and organizations when we convene the 1st World Digital Exhibition on February 7-10, 2024 in Abuja, Nigeria.”

According to WORLDEX President, “Social media is one of the biggest inventions of the global tech industry in the past two decades, especially since 2004 when Facebook was founded; and it is the invention that has the largest number of human beings as active users in recorded history.”

Mr. Apeji added that, “From our survey of the categories of users of social media today, sports stars, musicians and film stars rank the highest as distinct groups on Instagram, Facebook and Twitter. Among the sports stars, soccer players, as a group, top the list in all the three social media apps. This has informed our focus on soccer when creating this award category for WORLDEX, an annual tech trade fair that seeks to link up Africa more powerfully with the rest of the global tech community.”

Awwal Ibrahim Ndako
Special Adviser on Media
Alford Conferences Limited
Abuja, Nigeria

November 9, 2023

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NOMINEES FOR “SOCIAL MEETS SOCCER AWARDS” AT THE INAUGURAL WORLD DIGITAL EXHIBITION (WORLDEX) 2024

Below are the top 10 soccer players in the world based on their combined social media followers on Instagram, Facebook and Twitter, as at November 7, 2023.

  1. Cristiano Ronaldo 889,910,837
  2. Lionel Messi 607,740,051
  3. Neymar 371,362,190
  4. Ronaldinho Gaucho 152,542,273
  5. Karim Benzema 142,477,488
  6. Kylian Mbappe 140,563,556
  7. Sergio Ramos 121,337,647
  8. Zlatan Ibrahimovic 113,268,035
  9. Marcelo Vieria 107,439,389
  10. James Rodriguez 107,019,905
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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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