Intimate Affairs: The lady boss wife, by Funke Egbemode

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She has come a long way. She started small, very small in fact, but life has been kind to her. She has found favour with God and man. Today, the young awkward marketing executive is the Chief Operating Officer of a multi-million naira concern. She has men, her father’s age, calling her Madam, and women, more beautiful than her, scrambling for her attention and approval. She is a force you can’t ignore in her industry. Though many women wish they were in her shoes, her life is not all the colours of the rainbow that we all see.

She is married with children and the last line of her profile reads like that of most women in her shoes: she is happily married with children. Hmm, not totally true. Not totally false. Married with children yes, but the happy part? Not always. But come to think of it, which marriage is happy all the time? Some days you are happy, others you just wish you’d married someone else. And there are those days you want to shoot him, even if it’s in the leg or with rubber bullets. Not a biggie. Nobody should go into marriage hoping to be happy every single second. Happily, ever after, I think, is a concoction from Denise Robins’ romance kitchen. Oh, all those romance novels we read and believed! Yours sincerely read so many Mills and Boons I actually believed all the purple prose about tall rich, dark and handsome romantic man myth. If you are a fan of M&B, you’ll remember all the favourite authors now: Carole Mortimer, Anne Mather, Penny Jordan. Are you smiling? I am. The things those writers filled our heads with!

The other department you must man with all your strength is the bedroom. You cannot allow those little girls outdo you in the territory where you have more cognate experience.

Come back to the present, into the life of the lady boss and the man she married. Welcome to the life of the successful career married woman. And the fine-boy-no-pimples guy she married.

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Hear her husband.

‘These days I’m not sure if I’m married or not because my wife is married to her job. I virtually have to book appointments to see her. Sex is no longer spontaneous. It’s like there is a roster somewhere for making love to my own wife o. For instance, Mondays are totally not sex days. Fridays are not either. Saturday mornings, she wants to sleep in so I cannot check out my property. And the week before a board of directors meeting is worse. She falls asleep surrounded by laptop, I-pad, tons of files, her glasses still perched on the bridge of her nose. I can’t even sneak a touchy-feel. We have full compliments of kitchen staff now complete with a chef who spices every dish to high heavens. But nobody makes vegetable soup like my wife. I miss the aroma of her ‘akara’ waking me up on Saturday mornings. Now, if two of the reasons you married your wife is the great sex and her cooking prowess, what do you do when she becomes a big girl, with a nine-digit salary, who neither cooks nor satisfies you in bed? Is someone going to blame me if I start getting some on the side?’

Now, why do I get this strong feeling that bros is already doing full-scale extra-curricular activities? You see, when a man threatens to take a second wife, 60 per cent of the time, he has already taken one. He’s just looking for an opportunity to bring her in. So, when the husband of the lady boss reels out a long list of his reasons why he deserves a girlfriend, hmmn, I can bet my leave allowance that he is already getting thoroughly serviced by one impressionable undergraduate or even his secretary.

All the same, let’s consider his complaint sheet without imagining him in a non-missionary position with his secretary. I truly sympathise with men married to career women, especially the one who have risen to the top of the ladder. They are rare breeds and even bigger boys than their big-girl-wives. To marry a big babe doesn’t take much, which is why a lot of men marry them in the first place. It is glamorous and men these days consciously seek out the big babes. Check out the wedding invitation cards you currently have and the weddings you had attended in the last six months. You will find the brides are bankers, doctors, even entrepreneurs. Guys suddenly prefer the already made girls, not just the ones who come from old money or who are daughters of politicians. Many times, I must admit, the unemployed girls don’t get as many proposals as the career girls.

But somehow, after marriage and as the years go by, the husband of the lady boss starts complaining and one wonders why. Could it be that he couldn’t see beyond his happy nose of long ago? I mean, a 29-year-old bride doing well in a bank will eventually grow into a General Manager and that post certainly will come with hours or responsibilities. As the perks increase, so will the meetings and official trips and dinners and meeting with clients.

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Most men just generally assume that if their fine wives have dinner with a rich client, the rich client will have their wives for dinner. And we all know what those kinds of thoughts do to men’s heads. Poor folks. They just aren’t ever prepared for the brighter years and that’s when the complaints start.

Men are not like women in any way, are they? When a woman marries a poor man and he becomes rich, we just slide smoothly, effortlessly into the role of the wife of a big boy. We move from buying second hand dresses to designer ones. We move from cheap costume jewellery to dainty gold and even diamonds. We learn the movements and adapt to new neighbourhoods.

We even learn new ways to monitor our men’s movements. But a man is not really wired to tag along. Yet, since sh*t happens and this is a new world, the husband of the lady boss just must adapt. It’s just the way the cookies crumble. And the best way to adapt is to own both the assets and liabilities.

Now, the lady boss needs to do a lot of work to keep her man, her home and her marriage, Yes, she can’t do ‘efo riro’ and ‘akara’ as often as bros wants but she must make out time to cook her husband’s favourite dishes as often as she can. Dear sis, just get the kitchen staff to lay out the ingredients. Next step: get into your hottest pants or shorts and make sure bros is around to watch you sweat it out making his vegetable soup. Roll all your assets as you move up and down. Let him gasp. Let him drool but you don’t have to give it all up that night. This is just the cooking phase.

But somehow, after marriage and as the years go by, the husband of the lady boss starts complaining and one wonders why. Could it be that he couldn’t see beyond his happy nose of long ago?

The other department you must man with all your strength is the bedroom. You cannot allow those little girls outdo you in the territory where you have more cognate experience. Deploy those assets and give him the service of his life. If he’s one of those guys who likes to hang out with his friends on Fridays, Thursday night is your execution date. Show him undiluted service. Shake him up. Make him pant. Make him beg. Take him to the seventh heaven and let him ride back to earth on your back, sweating. Even if he does not cancel his date with the boys, you are almost sure he can’t deliver the goods with girls. Right? Give him something to think about all day. Let him doze at his desk. Let him look forward to a next time.

Beg him to make out time to accompany you on official trips once in a while. Take him far from the madding crowd and give him the treat of his life. Swim at night together if you do and …well, I can’t say everything here. Even when you are tired, you know great sex is great exercise and you need to work out, don’t you? See? It’s a win-win situation.

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No matter how hard you work at work, you must protect the territorial integrity of your marriage.

*Egbemode (egbemode3@gmail.com)

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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