Ile-Oluji: Paradigm shift in community development

image 100
Share this story

As responsibility in governance wanes across the country, communities are resorting to self-help in developing their communities but the approach by Ile-Oluji in Ondo State which has fused such efforts into an annual celebration that is transforming into a carnival stands out reports Ahamefula Ogbu

Nestled between hills off a tarred but ageing road to Akure is a bubbly city which now hosts a polytechnic and other modern infrastructure courtesy of indigenes who have committed to making their community as good as their various places of residence and trade. It therefore boasts of other development projects, some too big to be handled by states the way people see it these days.

The place is so unique that they call it small Jerusalem because it is surrounded by hills and with little effort, one can see that development is standardised in that whatever project you see has the imprimatur of high taste which only explanation would be the standard and taste of the executors.

Advertisement

To order your copy, send a WhatsApp message to +1 317 665 2180

Going towards the center of the city gives impression of one continually descending a hill but on going towards what looks like the outskirts, one would on a backward glance, see the beauty of the city called Ile Oluji.

On this particular day, the illustrious sons and daughters of the place had gathered as has become the fashion, all decked in their best attires. A look at the crowd shows that no dress sense was lacking in representation, a pointer that attendees came from far and wide, depicting the fact that people came from across the world to attend…everywhere their people reside in.

The essence of the celebrating Ile Oluji day which has transformed to a festival with a plan to make it an annual carnival is development by self-effort. The spirit behind it is to come together in celebration and provision of what would make life worth living. This they do by providing what the community lack through individual efforts.

Like the one celebrated last December, Ile Oluji had been in the throes of epileptic power supply owing to a transformer installed for the community in the 70s which capacity had been outstripped by development. That visited darkness on the community for a long time prompting those who can to look the way of alternative power supply. The pressure became so unbearable that the youth got restive and were on the brink of social unrest.

However, while the planning committee of 2023 Ile Oluji day were on partial restoration of power through repairs, one of their sons had an alternative plan. Rather than key into the repairs, he donated a power distribution facility worth over N200 million and asked that the community just provide the land where the equipment would be installed for steady power to Ile-Oluji.

Advertisements

That was just one of the donors but his stood out because of the perennial power problem. Others threw their weights in dualising the roads to the community while others attracted government facilities like a passport office since it boasts of the most travelled people within the area. Shopping malls and other facilities were donated to the community.

Going down memory lane, Jegun    of Ile-Oluji, His Royal Majesty Oba Oluwole Olufaderin Adetimehin who incidentally was the first Chairman of Ile Oluji day planning Committee and one of the brains behind its formation was nostalgic in his reminiscences.

According to him, “There were many clubs here before us but some of us came together then to say let us stop depending on government and use our resources contributed by our sons and daughters who are well placed to make our place comfortable to live in. Oba Adeseko Oduntan was the monarch then and we approached their team and explained our vision to them. They felt it was too much for us to achieve but we insisted and asked for their blessing.

“The main objective was to raise a platform to start development and by the grace of God, we held the first one and even surpassed the goal. Today, we have covered the mileage and it has transformed and promoted our self-help efforts towards socio-economic development of the community.

“Local governments are no longer helping in development; they are no longer working as the tier closest to the people so we have to take our fate in our own hands. We thank God for enabling us in self-help development agenda and you can hardly find it anywhere else in Ondo State and other parts of Nigeria. It has become an annual event where we reappraise what we have and what more needs to be done. We are wonderfully achieving the objectives”.

The Monarch pointed at a shopping complex, International diagnostic center, dental center, houses and a modernised cemetery. He said after a polytechnic was located in the community, it became imperative to build hostels to accommodate the students and they are currently building two blocks of 20 rooms each while another three floors building is ongoing.

Advertisements

The Chattered Insurer and one time President of Chartered Institute of Insurers, the Jegun who is widely travelled says all the professionals from the community bring in their expertise and resources into ensuring they have the best, the same template he uses to secure the area.

On how he has been ensuring the peace of his domain is not breached, he said, “We meet regularly with security agencies and district heads and map out strategies to address any threat even before they arise. Intelligence gathering through community efforts and augmentation of the security agencies efforts with those of local hunters have so far ensured that threats were nipped in the bud. To ensure power is restored before the completion of installation of the power system donated by one of our sons, we had commenced the repairs of the old transformer and distribution equipment”

Advertisements

To demonstrate how sensitive he is to the demands and feelings of his people, the Oba who has solar power in his palace said he switches it off as darkness nears to avoid giving impression that he was not feeling the weight of the darkness which lack of power foisted on the community, adding, “I switch it off to avoid giving impression that I am not feeling the suffering of my people notwithstanding that I had mobilised to work on the old transformer.”

On what has ensured that the community had the best result from their efforts, he replied, “There is no magic wand but when a solid foundation is laid, things work out well. What you are seeing today are signs of what is to come in the future because the people have bought into building their community without waiting for anyone or to add to what government is able to do for us.

Advertisements
Lennox Mall

“We will be looking out for strategic partnership with people because here is safe for production and labour is also cheap; so factors of production will work more favourably for anyone who sites a production facility here. Also, we are strategically focusing on hostels because of the rise in population due to the rising number of students in the area.”

The monarch was full of gratitude for the confirmation of the Comptroller General of Immigration Service, Caroline Wura-Ola Adepoju   who comes from Ile Oluji, stating that it was a confirmation that hard work pays, adding, “We have produced the first female CG for South West; the result of good work came from good background; it is inspiring to the female folk because people may have thought the position is not for the female folk. We are sure and confident that she will deliver.

Advertisements

Also speaking on the Ile-Oluji day, one of the cabinet members of the community, Chief Adeleye Adepoju explained that it was an idea muted by some of their prominent sons which has taken a life of its own as everyone from Ile-Oluji heads home to attend it and also contribute their quota in developing their place.

Chief Adeleye said he proudly calls Ile-Oluji small Jerusalem because they have a lot in common since it is surrounded by hills from all approaches, pointing out that through the celebration, the community has been able to address most of their pressing needs which people had not imagined they could do.

Advertisements
effex

“Yesterday, a substation was donated to our people by one of us. It will replace the old transformer that has been undergoing several repairs and now we have something that can conveniently serve us.

“This is a justification of the idea because through the celebration of Ile-Oluji day when we all come together to appraise how our community is faring and also know what the problems of the people are and how we can tackle them. It was started by some prominent men from here asking for a day to celebrate but as you can see, it is turning to a carnival and people are asking that it be extended to seven days so that different programs can run on different days for entertainment and after that, we raise funds to address our problems.

“The people are now asking that street carnival be added to the day and we will buy into it. It has turned into a veritable way of collectively solving our developmental problems; we are grateful to those who birthed the idea… it is working for us.

“One thing however we need to learn from this, especially for public officers is that officials in charge of the celebrations and donations have been above board; whatever is raised for projects are transparently applied to their execution and it has built the confidence of the people. A look around shows what has been done and what more needs to be done. The transparency has come to make everyone of who can to do more because we can all see what the resources contributed are being used for”

Advertisements

Do you have an important success story, news, or opinion article to share with with us? Get in touch with us at publisher@thepodiummedia.com or ademolaakinbola@gmail.com Whatsapp +1 317 665 2180

Join our WhatsApp Group to receive news and other valuable information alerts on WhatsApp.


Share this story
Advertisements
jsay-school

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
Open chat
Hello. Do you want to keep receiving our stories via WhatsApp? Send us a message!