How To Be An Entrepreneur In The Age Of AI

The AI gold rush is here. Business leaders are scrambling, trying to figure out where they fit in this new world. Some entrepreneurs are going all in, working around the clock to master every tool. Others are paralyzed by analysis, waiting for the perfect moment to start. Neither approach wins. The game has changed but the rules of business success haven’t.

Since launching an AI company, doubling down on AI for coaches and writing about AI for Forbes, I’ve identified what really works when it comes to building a business in this space.

Here’s your playbook for entrepreneurship in 2025 and beyond.

Being an AI-powered entrepreneur: what to do in 2025

Many business owners chase every new AI tool that launches. They sign up for trials, test features, and add complexity to their stack. But they’re missing the point. Building a successful business goes beyond fancy tools; you need the right strategy.

Build your business the smart way

Get in the game

A super smart friend wants to start an AI company but something is stopping him. He’s too clever. He’s over-analyzing. He thinks whatever he starts will eventually be swallowed up by the big companies investing heavily in AI. Maybe he’s right. But really, who cares? You can’t pivot from the sidelines.

You don’t know what you don’t know until you get your hands dirty. Find an application of AI that could supercharge your business or even be its own venture. Start experimenting and experience the power of AI first hand. Then you can choose what to do next. By the time you this comes, you have knowledge, experience, and a bigger network. You just have to get started.