How Super Eagles can win AFCON in Cote d’Ivoire – Siasia

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Samson Siasia, former player and coach of the Super Eagles, says the Nigerian team can put themselves in pole position to win the Africa Cup of Nations in Cote d’Ivoire with better teamwork and organisation.

Siasia, who spoke exclusively to Africa Interviews, acknowledged the quality of the current Super Eagles team but said they need more cohesiveness as a unit to be successful on the continental and global stage.

“The (Super Eagles) team has good players, but they have to play as a team. If they start playing as a team, then we might have a chance to do whatever. But time is not our friend. The time is short,” he said.

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A few days ago, the Super Eagles coach, Jose Peseiro, named 40 players in the provisional list for the Africa Cup of Nations starting in January 2024 in Cote d’Ivoire. Nigeria’s first match will be against Equatorial Guinea at the Alassane Ouattara Stadium in Abidjan on January 13.

With the right attitude and application, the Nigerian team can go all the way to the last lap, Siasia added.

“If they can up their game, we never know. But we’ve got to get the right players. And let’s see. We’re not going to say they can win it or not. They can win it all. But let’s see how they improve from now on, moving forward. That will give us the kind of idea if they can win it. It depends on how they play in the next game. But now they are there. Everybody (other teams) is afraid. But they need to build their confidence back,” he said.

According to the former Super Eagles coach, who scored a famous goal against Argentina at the 1994 FIFA World Cup, aside from proper organization and administration, building a winning team takes time.

Citing the Eagles team he was part of in the ’90s, Siasia noted that the famed golden generation was able to win the 1994 Nations Cup and impress at the FIFA World Cup because they bonded and played together for years.

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Although the Super Eagles lost to Italy in the Round of 16, they were regarded as one of the top five teams and the most entertaining team of the USA 1994 FIFA World Cup.

He said: “The team that won the AFCON in 1994 actually played in 1992 Nations Cup. We were there since the 90s and it took us almost a year to put up a team like that that can compete. I mean, we won the Nations Cup and we can compete like that in the world. So, it took some time, years, to put up that team; a team that was very strong and won the Nations Cup.

“We need time to build a team. And we don’t have that time because time is gone. In another 10 years’ time, we should be looking at trying to win the World Cup, not just the Africa Nations Cup. So, we have to start building now.”

Siasia said the current African Player of the Year, Napoli’s Victor Osimhen, Bayer Leverkusen’s Victor Boniface and Real Sociedad’s Umar Sadiq are players to watch out for.

“Sadiq (Umar) is very good. They need to give him a chance and give him the kind of confidence he needs. Then he’s going to surprise. We see him playing in his club and he’s doing very well. He can actually do the same thing here (with the Eagles team),” he said.


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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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