How I was hospitalised when my N500m movie leaked online – Toyin Abraham

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Award-winning Nollywood actress, Toyin Abraham, has said she was hospitalised due to panic attacks resulting from the illegal circulation of her new movie, Malaika.

The high-budget movie was exclusively released to the cinema on December 15, 2023.

Abraham, who recounted how she stumbled on the movie on a social media platform, said she almost ran mad after she saw it.

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Speaking to newsmen at the Federal Investigation Department of the Nigeria Police Force in Alagbon, Ikoyi, on Wednesday where some individuals arrested in connection with the illegal distribution of the movie were paraded, the actress lamented about shooting a movie close to N500m and seeing it leaked to the public.

She said, “If you look at me, you will know that I am actually not okay. I had to come from the hospital. I have been having panic attacks. It is not easy shooting a movie close to N500m and you just see it out there.

“I saw my movie and another movie and I was like, am I dreaming? And they said, ‘No, you are not dreaming’. And the next thing, they put it on Telegram, telling people they are going to upload it by 12pm. I opened the link and I saw Malaika, I wanted to run mad, it was like my whole world was coming to an end in front of me.

“You know as a woman, I was crying and my manager said, ‘Don’t worry’, and he started making calls to my godparents, my husband and the Filmone team. So we started calling tech guys and how to get to Google. They had to call Telegram. So the next thing, they started breaking the links. Google started to send emails telling us that they had broken the links.”

Abraham recalled how she was desperate to the level where she had to start begging one of the culprits on Telegram.

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She also claimed to have expressed surprise that “one of those guys had to tell me to send a mail to a particular email and I said, ‘On my film!’

 “I don’t know what to do; this is my life, this is the only thing I do. That is why I decided to take it upon myself, upon manager and Filmone to fight piracy and this is not about me; not about Malaika, not about any movie in the cinema, not about tribe but about the creative industry. It is about the entertainment industry because this is the only thing we do.”

The actress further revealed that she had lost a lot of money due to the development, as people preferred to wait for the movie to be released for free online.

“I have lost a lot because even when you go on social media, you will see people saying, oh, we will not go to the cinema. We will wait for the movie to drop. Even fans abroad will say they are waiting for the movie to drop and obviously, anyone who is waiting for such a particular thing will not watch the movie. But it is okay, I am doing well. It is not about the money now. It is about fighting a particular cause for the entertainment and creative industry which I am happy about,” she added.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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