How Finidi beat Amuneke, others to Eagles coaching job

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Fresh facts about how Finidi George beat fan favourite Emmanuel Amuneke and other applicants to the Super Eagles job have emerged, The PUNCH reports.

Monday, the Nigerian Football Federation approved the recommendations of its Technical Committee to appoint Finidi as coach ahead of over 60 other local and foreign applicants.

Some of the other coaches who applied are US U-19 coach Michael Nsien, Spain-based former Katsina United coach Henry Makinwa, Sylvanus Okpala and Daniel Amokachi. Former Cameroon coach Antonio Conceicao and Dutchman Danny Bujis also reportedly applied for the job.

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A member of the NFF Technical Committee, who spoke to our correspondent on condition of anonymity because he was not authorised to speak on the matter, said some stakeholders had tried to influence their decision in favour of their candidate.

He said Technical Committee members, however, resolved to stick to their guns and pick the best candidate for the position no matter whose ox was gored.

“Some of these people think they are the masters of the game, but they don’t know that some of us have been in this game for some time too. Do you know they set up a WhatsApp platform to decide and influence who will become the coach of the Super Eagles. But we snubbed them,” our source said.

“It could have been the other way round and we would still move on and support whoever the NFF picked.

“We know that some candidates that were not picked for the job would complain, that’s life for you. The important thing now is to support who is there and see how we can qualify for the World Cup. Now we have a manager, he’s going to coach the team, he has the desire to coach and he’ll definitely sit down with the federation officials to sort out his contract.”

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On how they arrived at Finidi as the best choice for Eagles, our source said with just weeks to the crucial World Cup qualifiers against rivals South Africa, they needed someone who had an in-depth knowledge of the squad, and not a new coach who would come with a new philosophy alien to the players.

He added that Finidi, having served for 20 months under Peseiro, emerged the right man for the job, while his knowledge of domestic and continental football as current NPFL champions Enyimba also gave him the nod.

Our source added, “Finidi, with due respect to him, has been on ground, and he’s in tune with the dynamics of the modern game, and that for us is a big plus. He’s working with Enyimba, won a league title for them, has coached on the continent and he’s been busy coaching in recent years.

“At the national team level, he’s been with the Eagles as assistant and we know we have some tricky World Cup qualifiers ahead. A new coach might come in with tactics that the players will struggle to adapt to. We don’t need that now.

“Also, as a coach who understand the domestic league very well, his experience in this regard will come in handy when selecting players for the home-based players.”

The Technical Committee member added monetary considerations also played a role in Finidi’s choice for the job.

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How Finidi beat Amuneke, others to Eagles coaching job

2nd May 2024

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Fresh facts about how Finidi George beat fan favourite Emmanuel Amuneke and other applicants to the Super Eagles job have emerged, The PUNCH reports.

Monday, the Nigerian Football Federation approved the recommendations of its Technical Committee to appoint Finidi as coach ahead of over 60 other local and foreign applicants.

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Lennox Mall

Some of the other coaches who applied are US U-19 coach Michael Nsien, Spain-based former Katsina United coach Henry Makinwa, Sylvanus Okpala and Daniel Amokachi. Former Cameroon coach Antonio Conceicao and Dutchman Danny Bujis also reportedly applied for the job.

A member of the NFF Technical Committee, who spoke to our correspondent on condition of anonymity because he was not authorised to speak on the matter, said some stakeholders had tried to influence their decision in favour of their candidate.

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He said Technical Committee members, however, resolved to stick to their guns and pick the best candidate for the position no matter whose ox was gored.

“Some of these people think they are the masters of the game, but they don’t know that some of us have been in this game for some time too. Do you know they set up a WhatsApp platform to decide and influence who will become the coach of the Super Eagles. But we snubbed them,” our source said.

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“It could have been the other way round and we would still move on and support whoever the NFF picked.

“We know that some candidates that were not picked for the job would complain, that’s life for you. The important thing now is to support who is there and see how we can qualify for the World Cup. Now we have a manager, he’s going to coach the team, he has the desire to coach and he’ll definitely sit down with the federation officials to sort out his contract.”

On how they arrived at Finidi as the best choice for Eagles, our source said with just weeks to the crucial World Cup qualifiers against rivals South Africa, they needed someone who had an in-depth knowledge of the squad, and not a new coach who would come with a new philosophy alien to the players.

He added that Finidi, having served for 20 months under Peseiro, emerged the right man for the job, while his knowledge of domestic and continental football as current NPFL champions Enyimba also gave him the nod.

Our source added, “Finidi, with due respect to him, has been on ground, and he’s in tune with the dynamics of the modern game, and that for us is a big plus. He’s working with Enyimba, won a league title for them, has coached on the continent and he’s been busy coaching in recent years.

“At the national team level, he’s been with the Eagles as assistant and we know we have some tricky World Cup qualifiers ahead. A new coach might come in with tactics that the players will struggle to adapt to. We don’t need that now.Related News

“Also, as a coach who understand the domestic league very well, his experience in this regard will come in handy when selecting players for the home-based players.”

The Technical Committee member added monetary considerations also played a role in Finidi’s choice for the job.

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“Who will pay a foreign coach $70,000 in today’s Nigeria? The money is just not there,” our source added.
Meanwhile, some of the applicants have spoken on the process that led to the appointment of the new coach.

Even though Emmanuel Amuneke described the process as “fair”, he admitted that there was no interview to select the best candidate for the job.

“There was no interview (for the job), neither was there any talk about the job with the federation. There was no contact from the federation nor was there an offer to take the job. They have chosen a new coach, who is one of us, we just need to move on and support him,” Amuneke said.

When asked if he thought the process of selecting the candidate for the coaching role was transparent, US U-19 coach Michael Nsien, who also applied for the job, said, “It depends on people’s standards of process. There weren’t interviews, which I think is basic, it would give the appearance (that it was transparent) at least.”

Nsien, a former U-23 national team star, is positive Finidi will get a competent backroom staff to work with.

“Hopefully he is surrounded with good staff,” he said.

Another applicant, Sylvanus Okpala, who won the AFCON title in 1980 as a player and as an assistant coach in 2013, declined comments on the process that saw Finidi emerge as the winner but congratulated the former Ajax star.

He said, “The important thing is that Finidi has been selected and he is there now. All he needs is the support of everyone to excel, but the biggest support he can get is the one he gives to himself to be successful and take the Eagles to where they belong.

“I feel okay with Finidi’s appointment as the new Super Eagles coach because all of us cannot be there and obviously only one person will be appointed among us. I congratulate him and I wish him the best, hoping that he will take the Eagles to the next level.”

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Sanya Onayoade

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SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

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Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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