How Arsenal are avoiding FFP concerns amid Man City, Chelsea and Everton points deduction claims

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The past year has been something of a landmark for the Premier League, with unprecedented cases in regards to their financial rules. In early 2023, the division announced there had been a five-year investigation into Manchester City, with the seven-time champions accused of breaching 115 separate charges.

It was a historic moment, with the decision for an independent panel to oversee such allegations and whether there would be any punishment for proof of breaches. With such a complex case, one that City deny, it will likely take a while until there is clarity regarding an outcome.

In the mean time, there has been another case in that of Everton, who were also referred to an independent commission this year for alleged breaches of FFP rules. That hearing took place in October, with the decision being made in mid-November that the Toffees would receive a sporting sanction worth 10 points.

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Those docked points are subject to an appeal, with Everton claiming in a club statement that they are “shocked” with the outcome. Rumbling in the background is also some historic allegations made against Chelsea regarding the Roman Abramovich era and some leaked documents.

Recent reports have claimed that payments were made to former employees through other means than the club accounts, which would circumvent FFP. It remains to be seen whether there will be any concern regarding those allegations within the club, though it could spark its own worries.

With so much talk surrounding FFP and sustainability within football, many Arsenal fans may be questioning how their club are looking to avoid such concerns. Fortunately for the future, it appears as though pre-emptive measures have been taken to assure that they aren’t over extending themselves.

The first point to mention is the slow increase of money coming into the team, with this year likely to be the biggest boost in a return to the Champions League. For example, an estimate from Swiss Ramble has stated that Man City were predicted to make over £105million from the competition for the 2022/23 season – which includes the side making it deep into the knockout rounds.

Arsenal, who were in the Europa League, were predicted to make just over £22million from their Europa League campaign, less than a quarter of their rivals’ windfall. Given that huge increase in revenue, the side can naturally start to pay more in wages and transfer fees to keep themselves competitive, especially if they can repeatedly stay in the top four.

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There’s then the contract strategy, which has seen key stars regularly tied down to new deals that has kept them earning well but at a gradual pace. Not only does it help the side keep pace with those around the top, but it allows them to make smart decisions with keeping players as well as the fact that a longer deal can mean more security in terms of a potential sale in the future.

Then there’s the transfer moves themselves to try and keep the team competitive with player recruitment without pushing it too far. David Raya was signed from Brentford on a loan deal in the summer, but with an option to buy rather than an obligation to sign him next summer.

It may seem a bizarre decision, especially given the fact that it seemed the Gunners have every intention of keeping the Spaniard when the time comes. However, it was a blatant one used to circumvent FFP restrictions as an obligation to buy would count against their FFP expenditure for this season, while a loan with an option means that once they trigger that clause next summer, it will only count against that year – thus giving them more wiggle room following a big expenditure on the likes of Declan Rice and Kai Havertz this summer.

There’s also general restraint to be had in the size of the squad as sales will likely be needed before others can come in during the January window. While there is something to be said about throwing everything towards the grand prize, the ability to run the club at a sustainable level will keep them clear of any concerns.

Source: Arsenal – Football.London

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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