For Chelsea, the damage is present continous

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Truth be told, this was originally going to be a piece about Nicolas Jackson and whether he could do a job as a left winger if Chelsea sign a striker this summer. But that was when it was 1-0.

Then it became 2-0, which was frustrating for Chelsea. Then 3-0, mildly embarrassing. Then 4-0, humiliating. Then 5-0, a certified capitulation in which one of the country’s most loyal followings decided they had seen enough, exiting the Emirates Stadium’s away end long before full-time.

Jackson and the left wing debate can wait for another day. After this loss to Arsenal, Chelsea have bigger problems that need addressing, and it is hard not to feel that they go beyond the manager.

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That is not to say Mauricio Pochettino is blameless. Far from it. He cannot escape being held accountable for how Chelsea have crumbled into a steaming pile of price tags.

For how the defending was nonexistent for the short corner that Ben White scored from. For how Mykhailo Mudryk does not seem to know where to be and when in his system. For how this young team seem to emerge for second halves as if they have been sung a lullaby. For how in a division full of discernible styles of play, it is difficult to see what Chelsea are trying to do.

Reports emerged elsewhere on Tuesday that Pochettino will remain in charge for next season and they were premature, to say the least.

The plan was, and seemingly still is, to stage a summer review. Sources say the players ‘love’ Pochettino, but evenings as shameful as Chelsea suffering their heaviest-ever defeat by Arsenal will not help his cause with the Clearlake Capital ownership and sporting directors Paul Winstanley and Laurence Stewart.

Yet while looking at the manager, those in charge must also assess their own strategy. They sacked Thomas Tuchel. They sacked Graham Potter. They might yet turn on Pochettino – someone who was hired for his reputation as a developer of young talent in spite of his Tottenham allegiance – and turn to another head coach in the hope that this time, they nail it.

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Who would be willing to risk their reputation remains to be seen because thus far, this has only ever looked like a doomed recruitment model – one in which players such as Kai Havertz were sold to make way for greener youngsters. It did not go unnoticed that, unlike White’s two goals, Chelsea’s social media team did not namecheck Havertz when updating their millions of followers on his brace during this Emirates embarrassment.

Pochettino has spent much of this season calling for patience, insisting this team needs time to prosper. Chelsea’s line-up had an average age of 23 years and 169 days – their youngest ever for a Premier League match against Arsenal – and it showed over a miserable 90 minutes.

And now they are stuck. Stuck with young players, signed for significant sums and down to lifetime deals, whom they would struggle to shift for anything other than a loss. Stuck wondering what to do, where to turn, and whether this team will ever fulfil the potential they paid for.

Axel Disasi and Benoit Badiashile cost a combined £74m and only stopped conceding once 39-year-old Thiago Silva was introduced to form a back five in a switch that screamed damage limitation. Moises Caicedo and Enzo Fernandez cost £221m and could not get close to anyone in red. Noni Madueke and Mudryk cost £117m and hardly had a sniff of goal. Jackson cost £32m and, despite showing glimpses of the good, we again witnessed the bad in his finishing.

Pochettino’s position will be scrutinised and rightly so, but he is only part of a wider problem that has left Chelsea facing yet another season without European football.

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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