Five Words To Stop Using If You Want To Be A Better Communicator

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Whether you’re getting ready for a big interview, preparing for a major presentation or simply looking to improve your executive presence, effective communication skills are key to professional success. But choosing the right words, as well as eliminating the wrong ones from your vocabulary, can be a tricky process. As someone who coaches senior managers and executives to share their stories more powerfully, here are five words and phrases I suggest you stop using if you want to be a better communicator.

‘Basically’

“Basically” is a filler word that fails to add value to your communication. As Judge Judy Sheindlin, one of my favorite TV personalities, likes to regularly point out, you can’t “basically” do something. If you’re interviewing for a potential role and recounting a major career win, for instance, you don’t want to explain that you “basically” achieved success. Either you succeeded or you didn’t.

Similarly, if you’re presenting an update on a key project to your leadership team, you want to avoid saying that you “basically” met the key performance indicators (KPIs). Instead, you want to be clear about your specific progress. As a coach, I find people often add filler words like “basically” when they struggle with imposter syndrome and want to downplay their accomplishments or because they can’t recall the specific details. With some practice, which I recommend you do aloud, you can learn to own your fabulousness and speak more confidently.

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‘You Know’

“You know” is another common filler word, or technically a filler phrase, that doesn’t add value to your communication. If you want to confirm that your listener understands what you’re saying, you need to check in with them; otherwise, you’re simply adding unintentional fluff to the conversation.

I recall helping a communications executive prepare for a major interview. She said “you know” nearly two dozen times throughout her 90-second elevator pitch. Interestingly, she never realized she used the phrase until I brought it to her attention. If you don’t have someone who can provide you with honest feedback, you can record yourself speaking and then listen back to identify and eliminate your filler words.

‘Actually’

While it has its purpose, “actually” is often used unintentionally in conversation and can make you come off as someone who lacks confidence. In most cases, you can remove the word “actually” and the rest of your sentence will still make sense. Try to take notice of your use of “actually” and see if there are certain situations where you use it more often than others. If you use this word unintentionally, my hunch is that it’s when you’re avoiding being direct, which is a missed opportunity to practice your assertive communication and come off as a more confident speaker.

‘Um’

There’s nothing wrong with the occasional use of “um” when speaking. In fact, it can be helpful, at times, for your listener to know you haven’t finished your thought. However, the overuse of “um” can be distracting for the person you’re speaking with. Moreover, extensive use of the crutch can result in you being perceived as lacking confidence or self-esteem. As an interview coach, I’ve found the use of “um” typically spikes when clients are stressed or anxious during an interview, meeting or presentation. Thankfully, you can often counteract your nerves and come off as a better communicator by simply replacing “um” with a breath.

‘Like’

Being born and raised in California, I find that the use of the word “like” is, like, very common. Akin to many of the words on this list, “like” has its time and place in conversations. However, if you’re striving to come off as a confident speaker and improve your communication skills, recognizing how frequently you use it can be helpful. Take note of when you’re tempted to say “like” and try to replace it with a pause. The purpose of reducing its usage isn’t to strive for perfection but rather to be mindful and intentional with your word choice.

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Becoming A Better Communicator

Do you notice yourself using any of these words? Please give yourself grace, as no one is a perfect speaker. Unless you’re a news anchor, politician or actor, your every word is unlikely to be scrutinized. Instead, recognize the opportunity to become a better communicator, take a breath and keep improving your speaking skills. You’ve got this!

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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