Five Leadership Trends That Will Shape 2024

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To be a dynamic and effective leader, leaders and managers need to be aware of key changes that could impact their industry, market, and the relevance of their roles. As we progress into 2024, the new year is set to radically shift norms and perspectives; in fact, major transformations have already begun within technology and with generations in the workforce, including their motivations for work and the qualities they value.

As a leader, it’s your responsibility to remain aware of these key changes and embrace these five leadership trends are set to take front stage in 2024:

Wellbeing-Focused Leadership

There has been a major uptake in focus on well-being and mental health initiatives within the workforce; this is particularly vital for those who work remotely, and even more crucial since we’ve all experienced major world changes that have altered our lifestyles, as the cost of living crisis and inflation, wars between countries and politics that have affected our families, and the ever-looming threat of layoffs. According to the American Psychological Association, approximately 70% of Americans feel that the nation does not care for them and are worried about their human rights being under attack, with 38% considering moving to another country.

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Gallup’s State of the Global Workplace report reveals that 57% of U.S and Canadian workers are stressed on a regular basis, while another report from the American Institute of Stress uncovered that 83% of Americans suffer from work-related stress, costing the economy $77 billion. This is something that leaders and managers cannot afford to turn a blind eye to, if they are concerned about reducing costs, improving productivity and high levels performance, and engaging employees. Well-being needs to be high on the agenda for 2024, with all leaders thinking and working collectively to develop strategies and policies that put the employees wellbeing first.

AI-Powered Leadership

With the generative AI boom that was sparked by ChatGPT, will come the need for leaders to adopt this technology at scale. This involves upskilling your team on how to use and deploy it effectively, and will bring significant returns in the long run, to improving overall productivity and boosting wellbeing, with employees being empowered to produce better quality work in less time. As a leader or manager, you will also be empowered with the data and intelligence to be effective in your role.

Emotionally-Intelligent Leadership

Employees want leaders who are more empathetic, compassionate, self-aware, excellent communicators, and can coach them to success instead of micromanaging or distrusting their work. This is especially essential as Gen Z takes over as the next biggest generation on the workforce, while Baby Boomers go into retirement. Many managers and leaders have complained about Gen Z’s lack of work ethic, which in some respects, is justifiable. But since Gen Z is poised to be the next generation of leaders, why not develop one’s own growth mindset and coaching skills to be a mentor and coach be these young professionals, so they can be high performers in their jobs and careers?

Additionally, when you are an emotionally intelligent leader, you will produce a more positive work environment, attract more quality candidates because of your employer brand, and resolve workplace conflict effectively.

Emphasis On Equality And Diversity

To fully engage the workforce and support their wellbeing while attracting a diverse range of candidates to enrich your talent pool with their wide range of perspectives, leaders will need to remove their unconscious biases and pay special attention to marginalized and underrepresented groups, such as women and people of color, who are traditionally shut out from holding senior-level roles within organizations. Gen Z is already shifting attitudes in this direction, and leaders will need to change and provide a welcoming environment within their organizations for multiple cultures and generations to thrive, especially if their workforce is remote or global.

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The Great Negotiation

“Tensions between young workers and their bosses could come to a head in 2024—and everyone will lose if the coming ‘Great Negotiation’ doesn’t end with healthy compromise,” writes demographics expert Bradley Schuman for LinkedIn News’ 15 Big Ideas That Will Shape 2024 report. With the unmanageable rising costs of living, and the freelancing industry being projected to swell to a staggering $14.39 billion by the year 2030, making up the largest contributor to the overall workforce and growing 15 times faster than the traditional job market—leaders and managers will need to accept the harsh reality…Your employees (especially the younger generations) are no longer working just for you.

It’s time for leaders and managers to adapt to this trend and create policies that support younger employees to work flexibly and support themselves comfortably to maintain a decent standard of living in these turbulent economic times.

What’s coming in 2024 will be a workplace revolution like no other. Leaders and managers who desire successful careers and want an empowered workforce need to be aware of these key changes that will impact their businesses and the global economy, and prepare through developing a growth mindset, being self-aware, and maintaining a positive attitude towards change while leveraging technology to remain competitive.

Forbes.com

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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