Federal jury says Google’s app store violated antitrust law

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In a momentous decision that could chip away at Google’s firm control of its Android app store, a federal jury said Monday evening that Google’s app marketplace is an illegal monopoly.

The verdict in a years-long battle between Epic Games — maker of the hit video game “Fortnite” — and the technology giant marks a significant victory for critics of Google’s app store terms and practices. The jury found Google’s app store practices violate US antitrust law and the search giant has illegally operated a monopoly in the manner in which it distributes Android apps and charges for them.

Epic and Google had sparred for weeks in a closely watched federal trial over everything from the fees Google charges for in-app purchases to Google’s contract terms that restrict competing app stores from Android devices.

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The jury decision could represent a crack in the armor of app store operators, who for years have successfully defended their platforms from monopoly allegations by consumers, app makers and other critics of large technology companies.

“Victory over Google!” said Epic Games CEO Tim Sweeney in a post on X. “After 4 weeks of detailed court testimony, the California jury found against the Google Play monopoly on all counts.”

Google’s response

In a statement, Google said it would challenge the landmark verdict that could lead to sweeping changes to the company’s app store business.

“Android and Google Play provide more choice and openness than any other major mobile platform,” said Wilson White, vice president of government affairs and public policy at Google. “The trial made clear that we compete fiercely with Apple and its App Store, as well as app stores on Android devices and gaming consoles. We will continue to defend the Android business model and remain deeply committed to our users, partners, and the broader Android ecosystem.”

With Monday’s verdict, a separate process in the case is expected to begin in the new year regarding possible remedies targeting Google’s app store, and could seek to change how Google collects its fees from developers or make it easier for Android devices to host third-party app stores.

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For now, the outcome of the high-profile court battle stands in contrast to a similar case Epic has pursued against Apple over its app store. After being largely defeated on its most central allegations in the lower courts, Epic has appealed its case against Apple to the US Supreme Court.

A long-simmering fight

Epic’s challenge to app store operators followed years of criticism by app developers that Apple and Google impose unduly restrictive terms and exorbitant fees for the ability to appear on their app stores. Epic had acknowledged in both cases that it launched a deliberate campaign, known as Project Liberty, to violate the companies’ developer terms specifically to force a legal showdown by recommending in 2020 that Fortnite players purchase in-game currency from Epic’s website instead of through iOS or Android apps.

That encouragement led Apple and Google to remove Fortnite from their respective app stores, citing violations of app store policies, and triggered the legal battles.

Apple and Google have both maintained that their app store practices help ensure that software available through their platforms is safe and secure. In addition, Google has argued that the Android operating system, which it develops and licenses, allows users to download apps from any third-party source if they choose, whereas Apple restricts app installations to only those apps available from its proprietary app store.

Google has also accused Epic of trying to benefit from the visibility and reach that the Google Play Store provides without contributing to the platform’s upkeep.

US lawmakers have proposed legislation to address some of the criticisms raised by app developers, but failed to advance amid a torrent of criticism by Apple and Google.

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On Monday, consumer advocates argued the jury verdict was a major victory “against one of Google’s most profitable monopolies.”

“This is a message that justice can prevail in the fight against Big Tech’s outsized power over our lives,” said Katherine Van Dyck, senior legal counsel at the American Economic Liberties Project, a consumer group advocating for aggressive antitrust enforcement.

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Monday’s verdict may be part of a much broader shift in the internet economy, said Anil Dash, a longtime technology entrepreneur and commentator.

“The app stores are cracking open, walls between social media platforms are coming down as the old networks fail, the headlong rush to AI is making all the search engines worse, and the open web is more powerful than ever,” Dash wrote in a post on Threads. “We are about to see the biggest reshuffling of power on the internet in 20 years. Most users have never seen this kind of change.”

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sanya-onayoade

Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
Morak Babajide-Alabi

Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
Ademola-Akinbola

Ademola Akinbola

Publisher/Editor-in-Chief

Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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