Eedris Abdulkareem’s Scathing Critique Of Tinubu Govt In ‘Tell Your Papa’ Draws NBC’s Ire, Gets Banned - Thepodiummedia

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Post published:April 10, 2025
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The National Broadcasting Commission (NBC) has barred Nigerian radio and television stations from airing the trending song “Tell Your Papa” by veteran rapper Eedris Abdulkareem, citing its “objectionable nature.”

In a memo dated April 9, 2025, and signed by the Coordinating Director of Broadcast Monitoring, Susan Obi, the commission classified the track as Not To Be Broadcast (NTBB) under Section 3.1.8 of the Nigeria Broadcasting Code. The section prohibits content deemed inappropriate, offensive, or in breach of public decency from being aired on Nigerian broadcast platforms.

According to the NBC, although the song has gained widespread attention on social media, its lyrics fail to meet the standards of responsible broadcasting.

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The statement titled ” Restriction on Broadcasting ‘Tell Your Papa’ by Eedris Abdulkareem,” reads in part:

“The National Broadcasting Commission has identified the song ‘Tell Your Papa’ by Eedris Abdulkareem, currently trending on social media, as content deemed inappropriate for broadcast due to its objectionable nature. It is therefore classified as Not To Be Broadcast (NTBB), as it violates Section 3.1.8 of the Nigeria Broadcasting Code.

Released earlier this week, the controversial track directly targets Seyi Tinubu, son of President Bola Tinubu, urging him to confront his father over the country’s deteriorating socio-economic conditions.

In ” Tell Your Papa,” which was shared on X (formerly Twitter) on Sunday, Abdulkareem paints a bleak picture of life in Nigeria, criticizing the government’s failures.He raps:“Seyi, tell your papa country hard. Tell your papa people dey die. Tell your papa this one don pass jagajaga.

“Seyi, how far? I swear your papa no try. Too much empty promises. On behalf of Nigerians, take our message to him; kidnappers dey kill Nigerians.“Seyi, try travel by road without your security make you feel the pains of fellow Nigerians. You dey fly private jets, insecurity no be your problem.”

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The song was reportedly inspired by Seyi Tinubu’s recent remarks in Adamawa State, where he described his father as “the greatest president in Nigeria’s history

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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

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Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

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Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.