You are currently viewing Business partnerships are hard in this region – Tony Elumelu
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Renowned as the Chairman of Heirs Holdings, Tony Elumelu, a prominent figure in the business world, has shed light on the intricate nature of forging partnerships in emerging markets.

While he acknowledges partnerships as a pivotal criterion for achieving success, he cautions that these collaborations are not without challenges.

Elumelu conveyed this perspective through a Twitter post and expounded upon it in a personal message on his website, asserting the necessity of resolute determination to navigate potential pitfalls despite the prevailing skepticism surrounding failure.

  • Partnerships are crucial for business success. However, it must be said that partnerships are hard in this part of the world.

In his candid analysis, Elumelu emphasizes that the pursuit of business ventures is laden with distractions. He asserts that the antidote to being engulfed by these distractions is the assembly of a team of individuals who share a common vision.

  • In my experience as an entrepreneur, I will say that partnerships are crucial for business success.
  • However, it must be said that partnerships are hard in this part of the world. And because partnerships are hard, you and your partners must commit to ensuring that the partnership succeeds.

The billionaire entrepreneur issues a cautionary note concerning the caliber of individuals with whom partnerships are forged, underscoring the imperative of alignment between business objectives and personal goals.

  • There can be a lot of distractions in business so ensure you go into partnerships with people who share the same business philosophy, ideals and views as you. If like me, you are a long-term thinker, do not go into a partnership with people who focus on the short-term GAINS. There must be alignment and a common goal WITH YOUR partners.
  • Business is tough but through FOCUS, SACRIFICES, hard work, discipline, and a bit of luck you will succeed on your journey!

Elumelu’s insight, backed by his own entrepreneurial journey, underscores the significance of partnerships in achieving business triumph.


More about Tony Elumelu

Beyond his stewardship of Heirs Holdings, Elumelu stands as the visionary founder of the Tony Elumelu Foundation (TEF). An influential catalyst for African entrepreneurship, TEF has harnessed digital tools to democratize access to mentorship, training, and funding opportunities, propelling thousands of entrepreneurs forward on their ventures.

Notably, Elumelu’s leadership extends to the helm of Transcorp, a prominent Nigerian conglomerate, encompassing vital subsidiaries such as Transcorp Power and Transcorp Hotels Plc.


Elumelu’s acumen has contributed to advancing African capitalism across diverse sectors, presenting a wellspring of insights for both aspiring and established leaders.

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