“A ku oriire” refrain and Aiyedatiwa’s unlucky moment of celebration, by Sola Ajisafe

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Whatever may be going through the mind of Hon. Lucky Orimisan Ayedatiwa during his swearing in ceremony as the Governor of Ondo State some few days ago, was not one to be taken out of the ordinary or out of context. It was a deliberate act at play.
What could however be sad is that peradventure he lacked the discipline and presence of mind to control his emotions on big occasions.

Also, one could say, it is also a pointer to what we already knew as his game plan all along. That is, to see the end of Akeredolu before the end of their tenure and become the Governor of Ondo State by any means possible.

So, if the brand new Governor or new ” Sheriff ” in Alagbaka (as he is being referred to) “unluckily” gave himself away at the event as a cold hearted maniac only those who have not been following events since it started will show any modicum of surprise. I was not for any reason surprised.

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Although, I was not physically present at the event but I watched it live on TVC and like every one who monitored the event, I heard him loud and clear when he said ” …a ku ORIRE OO…”. If anything were to be denied not an event that was carried live by many media organisations like TVC and Adaba 88.9 FM. But thank God he has not denied it and may never have the opportunity to deny it. Like the Yoruba proverb would say, ” aso o bo Omoye mo, Omoye ti rin ihoho w’oja.

Before the whole wide world, Mr. Lucky Orimisan Ayedatiwa threw caution into the wind and celebrated his victory of becoming the Governor of Ondo State at the expense of his benefactor and boss. To him, I reasoned that Aketi’s tribulation and eventual death was not a thing to be sorrowful about or a sacrifice for the elation of his destined elevation to the position of the first citizen of Ondo State. My question is what is the ” a ku ORIRE” essence? Is it that finally, our enemy is gone or they planned and prayed for Aketi to die? Even though, on numerous occasions people fingered the new Governor of been complacent of puting pressure on Aketi over his health condition, I never imagined he will take it to this sadistic extent of open celebration of his death.

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I guess to him and his minders, “anything is fair in war”. The issue of rules of engagement in war is morality and a scorched earth that cannot grow weeds, so why waste the best opportunity to show that truly his name is Orimisan. His “Chi” has answered him. There is no doubt that no man that is placed on a horse whose head will not lshake, ( Ko si eni ti a le gbe gun esin ti ko ni so ipako wuyewuye”. This means, everyone would always have a day of celebration. But there are limits to ones actions. Even in football matches, only few players do celebrate when they score against their former clubs. There is no rule against it. However, it is a moral limitation placed on themselves in terms of past shared values and relationships.

Unfortunately, Ayedatiwa broke this pot by his sadistic and immoral celebration of being sworn in some few hours after the death of his principal. That event for whatever it is worth was supposed to be a sombre and highly emotional event. What did we see, we saw a man who threw all cautions to the wind, beaming loud smiles and grinning from ear to ear and could not control himself. He was been cheered on by his ” cheer troupes” as if it was an American basketball competition.

Present in that arena that day were known anti- Aketi “activists” from within and outside Ondo State. I guess it was in an attempt to convince them and prove to them that they have actually won the war and it is time to celebrate their victory. Many of those who sat in vantage positions in that arena were men who were beneficiaries of Aketi’s benevolence as the Governor of Ondo State. They kept mute or sat on the fence when he was been pummeled left right and centre until he died. These people have now found a place with Lucky. He must impress them and compensate them for their duplicity and treachery.

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As if that was not enough, I have read the inaugural speech of Governor Ayedatiwa over and over again and could see the absence of empathy, solidarity and support in the speech. It was dry in humane essence and bereft of the type of sober mood that the occasion deserved. Aside from the general traverse that a known opponent could vomit, no special attention can be deduced to honour Akeredolu neither was any specific intention was made to those he left behind. It was just a flat, colourless message after a highly disgraceful mis-salutation.

If I were Governor Ayedatiwa, I would have pretended for that day and hold my peace before I unleash my anger on the “fallen” man whose time is now in the past. Before delivering his acceptance speech at the occasion Mr Governor did not consider it necessary for the traditional ” one minute silence” in honour of the past ” hero” who has fallen. Also, in less than few hours after that a number of appointments were quickly rolled out as if life is coming to an end. This does not in anyway mean anything unusual but only in the spirit of humanity, sombriety, respect and comradeship. Any reasonable leader should know and do this. But we were so unlucky to witness such unacceptable behaviour.

All the above point to the fact that the betrayal level of Ayedatiwa and his group is not rocket science. The loath to which he holds Aketi was massive and the desire to take his place having been convinced that the man would die in office was grave. Under the above circumstances, we expect the new Governor to show restraint and respect to his boss. Because he was determined to prove a point, he never bothered to take note of the deep meaning of his actions. He followed the crowd of cheer leaders many of them that converged from Abuja and Lagos to celebrate a vaunted victory.

Aketi the man whom Ayedatiwa coveted and inherited his office would have done differently. Aketi may not be your best man but he is not a stone hearted pervert like Lucky. He was not an ingrate, a betrayer and never a coward. Aketi may be miserly ( I use to call him ” baba Ijebu from Ijebu Owo) he was not emotionally dead. Aketi may look hard but he was friendly, reasonable, unpretentious and a loyal man.

For me, despite Aketi’s weaknesses which include his abrasive nature, his failure to properly reward my community for all the support we gave to him at critical times, the inappropriate reward system of his administration to supporters and party members to the advantage of “aliens” and “strangers”. Whatever happened, taken deeper, Aketi was a fair minded man whose decisions may be hard but not without a strong reason.

Despite all his human frailties, inspite of his promise to empower me for all I did for him politically since 2012, Aketi still remains my hero and I will defend and uphold his legacy till I breath my last.

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More than the vanity if becoming a Governor if Ondo State and the attendant loads attached to it, the cross of failure to do the right thing is now on Orimisan’s shoulder and the guilt is now on Lucky’s conscience (if he has one). Let him deal with it as Aketi will forever remain undiminished.

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Sanya Onayoade

Continental Editor, North America

SANYA ONAYOADE is a graduate of Mass Communication and a Master of Communication Arts degree holder from the University of Ibadan. He has attended local and international courses on Media, Branding, Public Relations and Corporate Governance in many institutions including the University of Pittsburgh; Reuters Foundation of Rhodes University, South Africa and Lagos Business School. He has worked in many newspaper houses including The Guardian and The Punch. He was the pioneer Corporate Affairs Manager of Odua Telecoms Ltd, and later Head of Business Development and Marketing of Nigerian Aviation Handling Company (NAHCO Plc).

He has led business teams to several countries in the US, Asia and Europe; and was part of an Aviation investment drive in West Africa. He has also driven media and brand consultancy for a few organizations such as the British Council, Industrial Training Fund, PKF Audit/Accounting Firm and Nigeria Stability and Reconciliation Programme. He is a Fellow of Freedom House, Washington DC, and also Fellow of Institute of Brand Management of Nigeria. Sanya is a member of Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON) and Project Management Institute (PMI). He is a 1998 Commonwealth Media Awards winner and the Author of A Decade Of Democracy.
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Morak Babajide-Alabi

Continental Editor, Europe

Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

In his private capacity, Morak is the Chief Operating Officer of Syllable Media Limited, an England-based marketing agency with head office in Leeds, West Yorkshire. The agency handles briefs such as creative writing, ghostwriting, website designs, and print and broadcast productions, with an emphasis on search engine optimisation. Syllable Media analyses, reviews, and works alongside clients to maximise returns on their businesses.

Morak is a writer, blogger, journalist, and social media “enthusiast”. He has several publications and projects to his credit with over 20 years of experience writing and editing for print and online media in Nigeria and the United Kingdom.

Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

Out of work, Morak loves walking and also volunteers on the board of a few UK Charity Organisations. He can be reached via http://www.syllablemedia.com
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Ademola Akinbola

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Brief Profile of Ademola Akinbola

Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.
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