British High Commissioner, Laing, Joins #BeLikeNgoziChallenge - Thepodiummedia

Post published:February 17, 2021
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British High Commissioner to Nigeria, Catriona Laing, on Wednesday, joined the #BeLikeNgoziChallenge which has been trending online since the beginning of the week.

The #BeLikeNgoziChallenge challenge has attracted sizzling attention lately with the historic emergence of Nigeria’s pride, Dr. Ngozi Okonjo-Iweala, as the Director-General of the World Trade Organisation.

The Nigerian development economist, known for her African print Ankara wears and peculiar headgear usually tilted at a convenient angle, said in a recent interview that she unabashedly “love being African and being Nigerian”.

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The #BeLikeNgoziChallenge challenge involves social media users dressing up like Okonjo-Iweala. It was started by Temie Giwa-Tubosun of Lifebank, a platform that delivers medical supplies.

150893079 4007495015955297 6258665231426224647 n 1 — Giwa-Tubosun

Giwa-Tubosun shared the first entry in the challenge on Sunday and promised to give a N100,000 prize to the best dressed person.

The challenge gained more traction on Monday as the WTO announced the appointment of Okonjo-Iweala as the new chief of the Geneva-based body. Okonjo-Iweala breaks a 26-year record as the first African and first female boss of the global trade and dispute settlement organisation.

150579140 4007495765955222 4418922867384500686 o — A social media user in the #BeLikeNgoziChallenge

In a video released via her verified Twitter handle, the British high commissioner who was clad in an Ankara print enthused, “Hey, my sister Ngozi, we are so proud of you, the new director-general of the World Trade Organisation. Congratulations!”

“And all you young girls out there, see what you can achieve, you can be brilliant in your career but also be yourself,” Laing advised.

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See tweet:

Happy to join #BeLikeNgoziChallenge initiated by ⁦@temite⁩ with my #AnkaraArmy ‘gele’. For girls in Nigeria & all over the world ⁦@NOIweala⁩ shows there are no limits and you can still be yourself. Congratulations to the first female DG of ⁦@wto⁩ #NoiGoesToWTO pic.twitter.com/NnqU6VpTEi
— Catriona Laing (@CatrionaLaing1) February 17, 2021

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Morak Babajide-Alabi is a graduate of Mass Communication with a Master of Arts Degree in Journalism from Napier University, Edinburgh, United Kingdom. He is an experienced Social Media practitioner with a strong passion for connecting with customers of brands.

Morak works as part of a team currently building an e-commerce project for the Volkswagen Group UK. Before this, he worked on the social media accounts of SKODA, Audi, SEAT, CUPRA, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles. In this job, he brought his vast experience in journalism, marketing, and search engine optimisation to play to make sure the brands are well represented on social media. He monitored the performance of marketing campaigns and data analysis of all volumes of social media interaction for the brands.

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Morak is a dependable team player who succeeds in a high-pressure environment. He started his professional career with the flagship of Nigerian journalism – The Guardian Newspapers in 1992 where he honed his writing and editing skills before joining TELL Magazine. He has edited, reported for, and produced newspapers and magazines in Nigeria and the United Kingdom. Morak is involved in the development of information management tools for the healthcare sector in Africa. He is on the board of DeMiTAG HealthConcepts Limited, a company with branches in London, Lagos, and Abuja, to make healthcare information available at the fingertips of professionals. DeMiTAG HealthConcepts Limited achieved this by collaborating with notable informatics companies. It had partnered in the past with Avia Informatics Plc and i2i TeleSolutions Pvt.

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Ademola AKINBOLA is an author, publisher, trainer, digital marketing strategist, and a brand development specialist with nearly three decades of experience in the areas of branding, communication, corporate reputation management, business development, organizational change management, and digital marketing.

He is the Founder and Head Steward at BrandStewards Limited, a brand and reputation management consultancy. He is also the Publisher of The Podium International Magazine, Ile-Oluji Times, and Who’s Who in Ile-Oluji.

He had a successful media practice at The Guardian, Punch and This Day.

He started his brand management career at Owena Bank as Media Relations Manager before joining Prudent Bank (now Polaris Bank) as the pioneer Head of Corporate Affairs.

The British Council appointed him as Head of Communication and Marketing to co-ordinate branding and reputation management activities at its Lagos, Abuja, Kano and Port Harcourt offices.

In 2007, he was recruited as the Head of Corporate Planning and Strategy for the Nigerian Aviation Handling company. He led on the branding, strategic planning and stakeholder management support function.

His job was later expanded and redesigned as Head of Corporate Communication and Business Development with the mandate to continue to execute the Board’s vision in the areas of Corporate Planning and Strategy, Branding and New Businesses.

In 2010, he voluntarily resigned from nacho aviance to focus on managing BrandStewards, a reputation and brand management firm he established in 2003. BrandStewards has successfully executed branding, re-branding and marketing communication projects for clients in the private and public sectors.

Ademola obtained a M.Sc. Degree in Digital Marketing & Web Analytics from Dublin Institute of Technology in 2016, and the Master of Communication Arts degree of the University of Ibadan in 1997. He had previously obtained a Higher National Diploma (with Upper Credit) in Mass Communication from Ogun State Polytechnic, Abeokuta.

He has published several articles and authored five management books.

He has benefitted from several domestic and international training programmes on Brand Management, Corporate Communications, Change Management and Organizational Strategy.