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The Crowd Is Not the Crowd: It Is the Power, By Bamidele Ademola-Olateju

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2 Min Read

What I saw at the APC National Convention is the living infrastructure of power. Not the polished speeches, not the elite bargaining rooms, but the human machinery that actually converts intention into outcome. Those operatives and grassroots actors are often dismissed as the crowd, yet they are closer to what political scientists would call the mobilization core of a party. They do three things elites routinely underestimate. First, they control energy. Elections, especially in a system like Nigeria’s, are not won by abstract popularity but by who can generate sustained, localized enthusiasm. That enthusiasm is not manufactured in boardrooms. It lives in ward meetings, WhatsApp groups, community disputes, and informal patronage networks. The grassroots don’t just support a candidate, they animate them. Second, they mediate reality. What the elite thinks is happening and what is actually happening on the ground are often two different countries. Grassroots actors interpret policy, translate messaging into local idioms, and sometimes quietly reshape it. They can soften a bad policy or harden a good one into resentment. In that sense, they are not just messengers, they are editors of political meaning. Third, they decide margins. Elections are rarely landslides, they are won at the edges. Turnout in one ward, loyalty in one local government, a last-minute persuasion in a church or market. These micro-decisions aggregate into macro outcomes. And those decisions are influenced far more by familiar local actors than by distant elites. There’s also a deeper cultural layer here. In many political systems, especially ours, the so-called base operates within a moral economy. Loyalty, recognition, access, and dignity. When elites discount them, it is not just a strategic mistake, it is a relational rupture. And politics, at its core, is relational before it is ideological. What I saw was not just a crowd, I saw the anatomy of political consequence. I don give una expo.😁

GrassrootsPower #PoliticalStrategy #APCConvention #PartyPolitics #Mobilization #ElectoralStrategy

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